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Global Expansion
Online Retailers Cautious About Global Expansion
By Mike Sachoff
U.S. online retailers have an interest in expanding internationally, but few currently have a global presence according to a new report from JupiterResearch, "Global Online Retail: Navigating Successful International Expansion."The report found that low dollar values, a slowdown in the U.S. economy, and a shifting global Internet population have all contributed to online retailers considering international markets as important to their growth strategies, but many remain cautious about global expansion.
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