GE Articles

GE Wants You To Improve Santa’s Sleigh With 3D Printers GE Wants You To Improve Santa’s Sleigh With 3D Printers

Christmas is just around the corner, and department stores are already ignoring Thanksgiving in favor of throwing Christmas decorations in your face. GE is getting into the spirit as well with a 3D printing challenge inspired by Santa’s sleigh. Over …

GE Uses Vine To Complete The World’s Longest Apple Drop GE Uses Vine To Complete The World’s Longest Apple Drop

To help celebrate the recent #GravityDay throughout social media, GE enlisted the help of some gravity conscious Vine users. The idea behind the crowdsourced video was to capture the world’s longest apple drop on video, and the result is something …

Microsoft, GE Team To Change Healthcare Systems Microsoft, GE Team To Change Healthcare Systems

Microsoft announced yesterday that it will partner with General Electric to form a new company aimed at improving the accessibility of healthcare information. The two hope to optimize the treatment that healthcare providers can offer patients while minimizing the cost …

GE/Comcast NBC Universal Deal Said to Be Complete

CNBC reports that the deal between GE and Comcast over a majority stake in NBC Universal is complete, and will likely be announced officially Thursday morning. This comes from what CNBC attributes as a "source close to the merger".

According to the report, GE and Comcast are waiting on Vivendi to sign an agreement, selling its 20% stake, which is worth about $5.8 billion. CNBC’s David Faber outlines the deal:

Google Gets Serious About 411

Thomsom, maker of GE-branded telephones, has teamed up with Google to release a number of GE phones with a prominent GOOG-411 button above the keypad.

Pressing the button will call Google’s toll free voice controlled business search service.

How Long Will Your Agency Relationship Last?

Research shows that half of the agency/client relationships out there last less than two years.

This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.

After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.

GE, Microsoft Look To Out-Murdoch News Corp

News Corp.’s bid to buy Dow Jones, and by default, the most influential financial newspaper in the world, the Wall Street Journal, seems to have spooked media rival General Electric into making a bid for the company as well.