Click Forensics has released its pay-per-click (PPC) fraud numbers for the third quarter of 2007.
In this session, search engines discuss how they deal with click fraud concerns.
At SES San Jose, representatives from the big four search engines talked about the persistent threat of click fraud, and how they are fighting back to protect their advertisers.
Four days of the search industry's biggest gathering starts in San Jose, where attendees can learn the finer points about marketing effectively and ranking well with the drivers of search-related traffic.
The lively and attention-getting click fraud session at SES San Jose has been split in half, as the four major search engines will not share a stage with third-party marketers and click analysis firms.
Google's debut of the Ad Traffic Quality Resource Center closely follows the arrival of a similar service from Yahoo.
At WebMasterWorld, yet another story of an AdSense publisher who was banned on suspicion of click fraud. This happens all the time (I get comments from banned publishers on random posts), but what makes this infuriating is that the publisher knew there might be a problem, emailed Google, got permission, and got screwed anyway.
Click fraud and its related issues form the focal point for a newly-opened point of reference at Yahoo Search Marketing.
The big three voting machine folks need to start spinning some PR here, ever since 2000, with the election of George Bush by a decision of the Supreme Court; electronic voting machines have come under increasing scrutiny.
No one debates the existence of those who would perpetrate click fraud on advertisers for financial gain. Gaining a better idea of the scope of the problem has been harder than pinning sand to a wall.
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