All Posts Tagged Tag: ‘Facebook’

Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a devastating blow almost two years ago and small cuts ever since. For those who refuse to pay-to-play, Facebook certainly feels …

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Facebook Faces Suit over Kids’ App Purchases

Facebook is facing a class action lawsuit that could force it to refund hundreds of thousands of parents whose children made “unauthorized” purchases for in-app items on the site. A California judge has ruled the the suit must progress, despite Facebook’s contention that it lacks merit. From Reuters: The April 2012 lawsuit said Facebook let children use their parents’ credit …

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Facebook Tells Marketers About What Users Are Saying

Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Facebook, so they can better optimize their strategies. Would you, as a business, like to get ahold of this data? As a user, are you okay with Facebook …

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Can Twitter Have Facebook-Like Success With Video?

Video has become huge for Facebook, and Twitter is hoping it can follow a similar path. Autoplay has certainly lent itself well to Facebook’s success, and it sounds like Twitter is about to follow suit. While Twitter video is still new to users, the company introduced Promoted Video for advertisers back in August after months of testing a Twitter video …

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Facebook Confirms It’s Removing ‘Feeling Fat’ Emoji Following Petition

UPDATE: Facebook has confirmed it’s removing the option. “We’ve heard from our community that listing ‘feeling fat’ as an option for status updates could reinforce negative body image, particularly for people struggling with eating disorders. So we’re going to remove ‘feeling fat’ from the list of options. We’ll continue to listen to feedback as we think about ways to help …

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Your Facebook Page May Soon Lose Some Likes

Facebook announced that it is making changes to the way Page likes are counted, as it removes memorialized and voluntarily deactivated accounts from Pages’ like counts. In other words, you may soon see your Page’s like count drop a bit. Will you be glad to see these likes go? Let us know in the comments. According to Facebook, this will …

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Facebook’s ‘Feeling Fat’ Status Draws Ire, Petition

Last year, Facebook added the ability to supplement your normal status updates with emojis linked to certain feelings and activities. There are now hundreds of options. But a couple of the “feeling” emoji options are rubbing some activists the wrong way – and they want Facebook to remove them. A Change.org petition demanding Facebook remove the “feeling fat” emoji is …

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Cops to Guy on Facebook: Turn Yourself in Please. Guy: Ok

More and more police departments are taking to social media these days, asking the community to help them locate wanted persons. You’d be shocked at how many of these wanted persons find it appropriate to comment on police department posts. Most of the time these bold criminals have a catch me if you can message for the cops, and most …

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Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that regard, especially considering that a year before that, they were getting the most engagement. Have you found photos to be …

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Facebook Now Offers Infinite Gender Options

Facebook has finally opened up the floodgates on gender options. Starting today, you can identify yourself however you wish. There are no limits on what you can type in as your gender – unless Facebook decides to moderate it after the fact. I’m sure we’ll see if that’s the case as people begin to take advantage of this option. For …

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Facebook Steps Up Its Suicide Prevention Efforts

Since 2011, Facebook has had a system in place for reporting suicidal content. Of course, Facebook’s advice if you encounter a direct threat on the site is to contact law enforcement – but you can also alert Facebook to the suicidal posts, which it’ll investigate. As it stands, that reporting process is a bit clunky. Facebook, in a new initiative …

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Is Facebook Secretly Listening to You to Target Ads?

Facebook knows you pretty well. In fact, I’d be willing to bet that Facebook knows more about what you like and how much you like it than many of your friends. Think about it. You’ve been dropping Facebook subtle and not-so-subtle hints for years. You casually “like” Netflix, The Big Lebowski, and AMC Theaters over the years? Facebook knows you …

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