Update 2: Tweetmeme is now created a new URL-shortening service - Rep.ly - for use exlcusively with its commenting system, making it easier to retweet TweetMeme comments on a story and get users further engaged with content (via Mashable).
Meanwhile, TweetMeme has also put together a couple of videos showing the functionality of the retweet button and the new bookmarklet.
Update: TweetMeme Launched it's new version on Friday, and it is a "complete revamp" of the site. According to the company, it "encompasses a total rewrite of our scoring system, filtering engine and a whole raft of user interface enhancements and tweaks."
Comments on blogs posts and articles have in the past generally been a good measurement of how people have engaged with content, but as the web becomes more social and "real-time," the conversation is going all over the place, and there are other ways that people are engaging in conversation about content (this is why shareability is so important by the way).
There's one area of your site that if you include it, users have no choice but to engage, if they wish to continue with the task they're trying to complete. That would be the CAPTCHA, other wise known as that annoying, (often times barely legible) word you have to recreate in a box, so that the site knows you're human.
Are you ready for the future of search marketing? It's going to creep up on you if you are not. In fact, it's already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there's a lot more to successful online marketing than that, even search marketing.
Companies have long had problems putting numbers on social media marketing results. Wetpaint and the Altimeter Group have now released a study looking at how engagement with consumers through social media correlates with financial performance.
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