Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics includ...
There's a new report out form Yesmail. The main conclusion is that in general, retailers are not ready for cross-channel integration.
They polled about 200 retailers at the Sho...
Email marketing solutions provider Constant Contact has agreed to be acquired by Endurance International Group in a deal valued at $1.1 billion.
Under the agreement, Endurance...
Yesmail is sharing new data indicating that retailers benefit from sending Black Friday promotions earlier rather than the day of. The firm found that open rates of Black Friday-th...
Google made two quick Gmail announcements on Tuesday. For one, you'll now be able to block specific email addresses, which is one of those things that you can't believe wasn't alre...
Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have consi...
Email marketing software company Constant Contact just released a new study looking at open rates, finding that subscriber email domain and industry are major factors. According to...
Consumers are opening and engaging with emails more than they ever have before, a new study from Yesmail finds.
Have you seen your open rates and email...
Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they're interested in. This is good to know as the t...
Are you concerned about consumers disregarding your holiday emails? Well, don't be.
Yesmail has a new study out finding that average monthly email volume increased 46% quarter-...
If you run email marketing campaigns, you're on a constant quest to improve your open rates. There are plenty of tactics out there that you can employ to potentially increase them,...
Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as ba...
Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree?
Are you making efforts to...
WebProNews is an iEntry Publication
