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All Posts Tagged Tag: ‘Email Marketing’

Study: Email Fatigue Not An Issue In Q4

Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue” during the holiday season, consumers welcomed more messages from retailers. This “contradicts common theories about email overload,” a spokesperson for Return Path said. The study found that the average consumer inbox received fewer than ten …

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Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention)

Google is trying to revolutionize email again with Inbox by Gmail, which the company unveiled in October. It’s still available on an invitation-only basis, but Google says it’s already received over a hundred thousand pieces of feedback on the product. If you’ve been wanting to try it, but haven’t been able to score an invitation, you’ll be happy to know …

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Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look at opens and clicks by platform across various categories: The report also finds that email volume rose by 17.1% year-over-year, …

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Email Won Thanksgiving Weekend [Report]

Email marketing and search (both organic and paid) were the dominant marketing channels over the holiday season according to new research from Custora. The firm released its new 2014 Holiday Recap. According to that, ecommerce revenue in the U.S. was up 15.6% compared to 2013’s holidays season. This continues a four-year streak of mid-teen growth. Black Friday and Cyber Monday …

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Email Marketing Considerations For Google Inbox

Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail as the email experience people like to use. Right now, it’s still only available by invitation, but eventually it’s going to be available to all. It remains to be seen whether or not one day it’s forced on Gmail users. It’s …

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How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Do you incorporate social media into your email marketing campaigns? What tactics to do you use specifically? Are you combining your social media …

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How Email Is Helping StumbleUpon Drive Engagement

Despite the fact that it continues to be a major source of traffic for many websites, StumbleUpon continues to fly somewhat under the radar for a lot of marketers. The company has recently adopted a more email-heavy approach to user engagement, and we reached out to Director of Marketing Anne Gherini to learn more about its strategy. Are you a …

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Email Subject Lines: Tips From The Pros

Email open rates have been on the rise, and the most important factor in getting opens is using effective subject lines. The importance of crafting a good subject line really can’t be overstated. Just think about your own email habits. How many emails do you get on any given day that you see, and quickly abandon any intention of opening? …

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What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marketers. We recently explored some things to consider to improve your open rates in this climate, but have you ever considered what email users actually say they don’t like about mobile email? Doing so …

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What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites like Twitter, Facebook, or LinkedIn. Smartphones have only served to aid in the continued relevance of email as our primary …

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GoDaddy Buys Email Marketing Firm Mad Mimi

GoDaddy announced on Wednesday that it has acquired email marketing company Mad Mimi, whose offerings have been geared toward small businesses. GoDaddy’s efforts of late have also been focused specifically on small businesses, so boosting its email marketing efforts for the segment seems like a no-brainer. Mad Mimi founder and CEO Gary Levitt said, “We built Mad Mimi with a …

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Google Officially Announces Unsubscribe Feature In Gmail

Earlier this year, we learned that Google was adding an unsubscribe link to the top of marketing emails. Eventually, many of us started seeing the feature in action. In fact, I’ve been seeing it for so long now, I forgot Google never actually announced it. That’s changed now. The company announced the feature in a Google+ update today: Email is …

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