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Email Marketing Articles

Gmail Turns ‘Promotions’ Tab Into A Visual Shopping Experience Gmail Turns ‘Promotions’ Tab Into A Visual Shopping Experience

Google has introduced a new Gmail feature that lets users turn their “Promotions” tab into a more visual, almost Pinteresty shopping experience. This is one at least minor improvement to the current state of Gmail for email marketers. The introduction …

Snail Mail Still Integral to Marketing Campaigns, Says USPS Snail Mail Still Integral to Marketing Campaigns, Says USPS

As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USPS is still a valuable tool to keep in their marketing toolbox–and …

Etsy Aims To Help Sellers By Giving Buyers Custom Recommendations Etsy Aims To Help Sellers By Giving Buyers Custom Recommendations

Etsy announced this week that it is making some changes to make the shopping experience better for customers, which will in turn positively affect sellers. Etsy’s Heather Burkman says one such change is through custom recommendations. She talks about a …

Gmail Is Adding An Unsubscribe Link To The Top Of Marketing Emails Gmail Is Adding An Unsubscribe Link To The Top Of Marketing Emails

Google is reportedly adding a new “prominent” unsubscribe link to the top of marketing emails, potentially driving a lot more unsubscribes for businesses. It was announced on Thursday at a conference in San Francisco. According to a report from PCWorld, …

Google: Gmail Image Change Means More Accurate Open Rates Google: Gmail Image Change Means More Accurate Open Rates

Google announced on Thursday that it would begin showing images automatically in Gmail. It has always hidden them until the user has told it to show them. It has done it this way, the company says, as a precautionary measure …

Do Users And Businesses Have Legitimate Gripes With Gmail? Do Users And Businesses Have Legitimate Gripes With Gmail?
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Google is making waves with Gmail a lot these days for a variety of reasons, and this week, users are freaking out about something the company said in a court document regarding email privacy. Combine that with the new compose …

Marketers Fear Gmail’s New ‘Promotions’ Tab Will Send Their Messages Into The ‘Depths’ Of Invisibility Marketers Fear Gmail’s New ‘Promotions’ Tab Will Send Their Messages Into The ‘Depths’ Of Invisibility
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As you may know, Google recently launched a new interface for Gmail, which includes a tabbed categorization system. Among the tabs are: Primary, Social, Promotions and Updates. It’s that “Promotions” tab that could pose a problem, and some companies who …

Gmail Users Who Were Already Engaging With Marketing Emails Are Doing So More With The New Tabbed Interface Gmail Users Who Were Already Engaging With Marketing Emails Are Doing So More With The New Tabbed Interface
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Email intelligence firm Return Path has released a new report looking at the early effects Gmail’s new tabbed experience has had on marketers. The company finds that users who are “routinely engaged” with marketing email are reading a slightly higher …

Is The New Gmail Better For Users Or Marketers? Is The New Gmail Better For Users Or Marketers?
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Google has rolled out its big Gmail redesign, originally announced in May. The new interface is getting mixed reactions from users, with some loving it, some hating it, and of course many who are either on the fence or just …

Google Is Now Showing Gmail Users Email-Like Messages From Advertisers Google Is Now Showing Gmail Users Email-Like Messages From Advertisers
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Back in May, Google revealed a new inbox interface for Gmail, separating the experience into tabs like: Primary, Social, Promotions, and Updates (Forums is also an option). Last week, a lot of people starting getting the redesign, which is still …

Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels
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Custora has a new report out looking at ecommerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is well ahead of affiliate, banner ads, Facebook and Twitter. In fact, email had quadrupled over …

Salesforce To Buy ExactTarget For $2.5 Billion Salesforce To Buy ExactTarget For $2.5 Billion

Salesforce announced on Tuesday that it has entered an agreement in which it will acquire ExactTarget for about $2.5 billion. Salesforce will commence a tender offer for all outstanding shares of ExactTarget at $33.75 per share, in cash. Salesforce says …

TripAdvisor Launches Review Express Email Marketing Tool TripAdvisor Launches Review Express Email Marketing Tool
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TripAdvisor has a new service for businesses called Review Express, which sends bulk emails to customers on said businesses’ behalf. While some have raised spam-related concerns about the product, as far as we can tell, it basically operates like other …

Is Email Your Business’ Answer To The Loss Of Google Reader? Is Email Your Business’ Answer To The Loss Of Google Reader?
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Businesses have had the idea that “content is king” pounded into their brains for years. If you want to thrive online, you have to have compelling content that people want to read. The other side of that coin, however, is …

Email Opens Are On The Rise, Mobile Is Only Helping Email Opens Are On The Rise, Mobile Is Only Helping
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For email marketers, it sometimes doesn’t seem that it’s getting any easier to get your message delivered to people in their inboxes. Major webmail offerings like Gmail will often bury legitimate, opt-in email messages in the spam folder (and that’s …

Here’s What’s Working In Email Subject Lines Here’s What’s Working In Email Subject Lines
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Adestra put out an interesting report on what works in email subject lines and what doesn’t. Character count, word count and the keywords themselves are all key ingredients, and the study compares variables across different types of emails. For the …

Email Is Still Huge, And That’s Where People Want To Be Marketed To Email Is Still Huge, And That’s Where People Want To Be Marketed To
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Email is thirty years old, and it’s arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues to increase, and there are way more accounts than even Facebook has. What …

Will Google Make Email Marketing Even Better For Conversions? Will Google Make Email Marketing Even Better For Conversions?
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Google may have just made email marketing even more effective, and more important to your maketing strategy. Thanks to a new feature Google unveiled this week, email is now part of the search experience. What do you think of the …

Mobile Emails are Becoming the New Standard Mobile Emails are Becoming the New Standard
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From March 2001 to March 2012, the number of people who use their mobile devices to view their email has grown over 82%. So far iOS devices dominate this trend at 85%, but as we know, Android devices are growing …

Hotmail Gets Deal Ads Instead Of Old School Display Ads Hotmail Gets Deal Ads Instead Of Old School Display Ads

The deals services of today are essentially glorified email marketing. Groupon gets credit for turning the concept in to a huge mainstream trend, and deals are certainly accessible in other ways, but all in all, it’s still email marketing. As …

AdWords Email Capturing Feature: Aweber On How It’s Working For Them AdWords Email Capturing Feature: Aweber On How It’s Working For Them
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Late last month, we looked at a Google AdWords feature the company is testing, which allows advertisers to promote their email newsletters and actually get subscribers right from the ad. It has tremendous potential for email marketing, and illustrates a …