Quantcast

Email Marketing Articles

Is Email Your Business’ Answer To The Loss Of Google Reader? Is Email Your Business’ Answer To The Loss Of Google Reader?
· 8

Businesses have had the idea that “content is king” pounded into their brains for years. If you want to thrive online, you have to have compelling content that people want to read. The other side of that coin, however, is …

Email Opens Are On The Rise, Mobile Is Only Helping Email Opens Are On The Rise, Mobile Is Only Helping
· 4

For email marketers, it sometimes doesn’t seem that it’s getting any easier to get your message delivered to people in their inboxes. Major webmail offerings like Gmail will often bury legitimate, opt-in email messages in the spam folder (and that’s …

Here’s What’s Working In Email Subject Lines Here’s What’s Working In Email Subject Lines
· 1

Adestra put out an interesting report on what works in email subject lines and what doesn’t. Character count, word count and the keywords themselves are all key ingredients, and the study compares variables across different types of emails. For the …

Email Is Still Huge, And That’s Where People Want To Be Marketed To Email Is Still Huge, And That’s Where People Want To Be Marketed To
· 17

Email is thirty years old, and it’s arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues to increase, and there are way more accounts than even Facebook has. What …

Will Google Make Email Marketing Even Better For Conversions? Will Google Make Email Marketing Even Better For Conversions?
· 14

Google may have just made email marketing even more effective, and more important to your maketing strategy. Thanks to a new feature Google unveiled this week, email is now part of the search experience. What do you think of the …

Mobile Emails are Becoming the New Standard Mobile Emails are Becoming the New Standard
· 1

From March 2001 to March 2012, the number of people who use their mobile devices to view their email has grown over 82%. So far iOS devices dominate this trend at 85%, but as we know, Android devices are growing …

Hotmail Gets Deal Ads Instead Of Old School Display Ads Hotmail Gets Deal Ads Instead Of Old School Display Ads

The deals services of today are essentially glorified email marketing. Groupon gets credit for turning the concept in to a huge mainstream trend, and deals are certainly accessible in other ways, but all in all, it’s still email marketing. As …

AdWords Email Capturing Feature: Aweber On How It’s Working For Them AdWords Email Capturing Feature: Aweber On How It’s Working For Them
· 3

Late last month, we looked at a Google AdWords feature the company is testing, which allows advertisers to promote their email newsletters and actually get subscribers right from the ad. It has tremendous potential for email marketing, and illustrates a …

Redbox Gives Discounts For Answering Trivia Questions Redbox Gives Discounts For Answering Trivia Questions

Redbox, one of the top players in movie rental these days, is not shy about giving customers discounts. Its DVDs are already pretty low-priced (despite a minor price increase last year), but they’re always giving away free rentals for various …

Get Email Subscribers From Google Search Results Get Email Subscribers From Google Search Results
· 49

Email marketers might be very happy to know that Google is testing an AdWords format that will allow Google searchers to subscribe to their emails directly from search results pages. Would you take advantage of this ad style from Google? …

Email & Daily Deals: Segmentation, Deliverability & Timing Email & Daily Deals: Segmentation, Deliverability & Timing
· 3

Email continues to thrive as a major marketing channel, and few current trends drive this point further home than that of daily deals. Email’s not the only channel where daily deals convert, but it’s the primary hub for conversions. We …

Email is Still King of the Internet Email is Still King of the Internet
· 2

A new report out from Pew Internet says that based on a survey from May, search and email are the top two activities online adults engage in on the web. The number is 92% for both. 59% used search on …

Thrillist Promotes New Model for Media Companies, and It Involves Deals Thrillist Promotes New Model for Media Companies, and It Involves Deals

How would you define a media company? It’s difficult in this day and age, isn’t it? With new media on the scene, this process is even more of a challenge.

Epsilon Hacked, Major Bank, Retailer Customers’ Email Addresses Stolen Epsilon Hacked, Major Bank, Retailer Customers’ Email Addresses Stolen
· 1

Hackers have gained the names and email addresses of millions of people who do business with a variety of companies, by way of third-party email marketing provider Epsilon. Epsilon claims to be the world’s largest permission-based email marketing provider, sending …

Goodmail Comes to an End
· 1

Goodmail Systems will shut down this month, according to Direct Marketing News, who reports that CEO Daniel Dreymann says the main reason is an acquisition attempt by an undisclosed Fortune 500 company was taken off the table. 

"We were on track to be acquired," Dreymann told the publication. "We got a terms sheet, and they left us at the altar at the last minute."

Will Local B2B Be the Next Web Trend?
· 5

Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers. 

Microsoft Makes Email Content Dynamic With Active Views in Hotmail
· 2

Microsoft has some interesting news out for Hotmail users. The company has partnered with some other companies to bring a new kind of email to the inbox – one that is as up to date as possible, and lets users interact with sites from within the email itself.

Survey: Email and Company Sites Providing Better ROI Than Social Channels
· 2

A survey conducted at ad:tech by EPiServer has found that 60% of respondents are getting the highest return on investment from email marketing and company websites and blogs when compared to mobile and social channels like Facebook, Twitter, YouTube, and LinkedIn. 

Wake Up Call to Email Marketers
· 2

Several months ago, Google launched Gmail Priority Inbox. It was very well received. "Gmail has always been pretty good at filtering junk mail into the ‘spam’ folder," explained Google software engineer Doug Aberdeen upon the product’s release. "But today, in addition to spam, people get a lot of mail that isn’t outright junk but isn’t very important…" 

Marketing and Personal Implications of a Facebook Email Service
· 48

Rumor has it that Facebook will unveil its webmail product on Monday. That means look out Yahoo Mail. Look out Hotmail, and more interestingly in the grand scheme of things, look out Gmail. 

> Update: Read today’s article on the announcent of @facebook.com

Why Email Marketing Still Trumps Social
· 19

Social media has been at the center of marketers’ attention for years now, as many still grapple with finding their ideal strategies. There’s no question that social media has opened up many new doors, and should not be ignored.  That said, email marketing is still one of the most effective channels. 

Have you had more success with social media or email marketing? Comment here.