All Posts Tagged Tag: ‘Edelman’
Looking forward to the second day of mesh, with Stuart MacDonald and Richard Edelman talking about marketing and social media, and then Mark Evans talking to craigslist CEO Jim Buckmaster about what has to be one of the most successful online startups in recent memory — and one that deliberately refuses to take advantage of the hundreds of millions of dollars that are no doubt shoved at it by venture capitalists dozens of times a day.
Transparency is a word that’s been kicked around a lot lately. But too much transparency is what got Edelman PR pro and blogebrity Steve Rubel kicked around this week, instead. An early Friday 13th comment about PC Magazine is fueling a potential boycott, as well as fulfilling what the PR world had feared about blogging.
I’m in Las Vegas, but what happens here definitely won’t stay here. I’ll blog pretty regularly from the New Communications Forum, which begins this morning with pre-conference sessions, two in the morning and two (including the one I’m conducting on podcasting) in the afternoon.
The conference proper gets underway tomorrow with a keynote by David Weinberbger. Among the sessions I’m anxious to attend:
PR Week UK has a full-page feature on page 18 of this week’s edition (Jan 12 cover date) about the Edelman/Microsoft Vista blogger relations kerfuffle entitled “Are freebies a blogosphere taboo?”
Ethics and public relations in the blogosphere have taken a severe beating in 2006. Phony bloggers. Diggers paid to digg. Bloggers paid to post. It all culminates in the sketchiest move yet as bloggers begin receiving top-of-the-line laptops on their doorsteps, loaded with Windows Vista, courtesy of Microsoft, AMD and Edelman.
On November 1, I posted an item to this blog, part of the ongoing Edelman/Wal-Mart kerfuffle. In that post, I noted that the interview Edelman CEO Richard Edelman gave to IT World would be dissected, “the group of bloggers who don’t like PR people being in the blogosphere,” as Richard put it. In response, Amy Bellinger commented:
I’m sure you’ve all seen some family-oriented TV show in which the teenager screws up big-time. When finally confronted by his parents, the teen is shocked that there will be no further punishment. “You’ve been punished enough,” the understanding parent says.
Fortunately, for all things pure and noble, this new free marketplace of ideas works as a circle – what goes around comes around eventually. Wal-Mart and Edelman, meet your blogospheric comeuppance, served with a side of cold irony.
Richard Edelman, head of Edelman*, called. He wrote a blog post about the Walmart/Edelman disclosure (or lack thereof) issue over the weekend.
Global Kids, Inc., a New York City based non-profit organization focused on urban youth, is actually looking for someone with experience in working as Second Life Special Trainer.
Though bloggers may know him best as “Steve Rubel’s boss,” the president and CEO of the world’s largest independent PR firm carries an impressive reputation, which was in full force during his remarks at the Syndicate Conference.
Are you responsive? Boy is that a loaded question. Itzy (love the name) asks if responsiveness impacts your professional reputation.
Advertisers who expect their Overture ad campaigns to run with certain Yahoo Searches may be surprised to find their ads running in syndicated spyware applications that render each impression as an ad click the advertiser must pay.
Instagram’s anti-nudity policy and the backlash toward it have been well-documented. But now it appears that maybe, just maybe, the company has thought about rethinking that? Probably not – for plenty of reasons that mostly deal with advertising and its parent company Facebook. But according …
It’s been a big year for Facebook Messenger, which continues its transition from a simple instant messaging app to a platform for business and more. A new partnership with Pro.com will now even let users tap Messenger to get instant pricing and appointment scheduling with …
There’s a striking lack of diversity in the tech world, and this is a well-documented fact. The biggest names in the business – Facebook, Google, Twitter, etc. – have all put out diversity reports over the past few years that show this, and all have …
Facebook is reportedly rolling out verifications for local business pages in the United States, United Kingdom, Canada, Australia, and New Zealand. Now local businesses will be able to represent themselves on the social network in a manner that shows that they’re the real deal and …
Streaming music platform Pandora has just announced it has acquired ticket-selling site Ticketfly, in a deal valued at around $450 million. Pandora says it will help in “achieving Pandora’s mission to help artists find their audience and help listeners find the music they love—whether it’s …
On Tuesday, Facebook announced Advertiser Outcome Score (AOS) for Audience Network, which is described as a measurement system to evaluate publishers’ ad placements by their ability to drive outcomes for advertisers. Outcomes would be things like app installs, purchases, or registrations. The company says it’s …