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Economy Articles

IT Innovation Limited By Economy
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More than half (55%) of IT professionals say the economy has changed the role of IT and 51 percent say that budget limitations are the biggest barrier to their innovation, according to a new study released by Microsoft and conducted by Harris Interactive.

Google Shares 6 Ways to Maximize Your AdWords Investment
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Google says AdWords’ real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.

1. Focus your ads on low prices and savings.

Microsoft Announces Another Round of Job Cuts
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Update: VentureBeat reports: "We’ve learned that Massive, the company’s in-game advertising business, suffered something like 75 percent layoffs."

Meaningful Marketing In A Down Economy
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The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever. So, what are marketing managers to do to meet such demands?

Economy Shapes Online Search Behavior

Searches for a number of terms related to the economic downturn have shown significant gains in the past year, according to comScore.

The most notable increases were searches relating to the declining job market, including searches using the term "unemployment" (up 206 percent to 8.2 million searches) and "unemployment benefits" (up 247 percent to 748,000 searches).

Revenue Decline at TheStreet.com
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Between the decline in newspaper performance and the dominance of financial reporting in the news, you would think that online financial publications would be one area that is flourishing in this economic downturn.

eBay, eTrade, Priceline Bottom Of Customer Satisfaction Heap
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For the first time in three years, overall customer satisfaction with e-commerce has fallen, ending steady growth over the same period, according ForeSee Results’ annual American Customer Satisfaction Index. At the bottom of the customer satisfaction barrel: eTrade, eBay, and Priceline.
ASCI Logo

Is Google Quietly Laying Off Engineers?
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It’s tough to keep things quiet these days, especially with all that Twittering. Unnamed engineers drowning their overhead redundancy woes over the weekend passed on the news—with documentation—to a Berkeley grad student Bay Area executive that Google was trying to keep engineer layoffs out of the press.

Microsoft Cuts Construction, Yahoo Cuts Jobs
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It looks like Microsoft will be halting construction of new buildings around its Redmond headquarters. According to SeattlePI.com, an internal powerpoint presentation outlines plans. Joseph Tartakoff reports:

When Stock Market Fails, Try The Lottery

Wealthier households are visiting lottery websites with more frequency than their lower income counterparts, Hitwise reports. Heather Hopkins’ investigation was prompted by AP report about rising sales of state scratch-off lottery tickets.

Yahoo Tracks Stimulus Searches

Yahoo has provided a look at how Americans have been searching for economic data in recent times. One query they specifically look at is "Obama stimulus package," which has quadrupled the number of searches over the last week, when compared to the week before.

As Dow Sinks, Charity Traffic Goes Up
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There’s probably more than one way to interpret Bill Tancer’s chart comparing visits to the Dow Jones Industrial Average (DJIA) website and visits to charitable sites. At first glance, if you’re an optimist, it’s a shred of evidence to support faith in our better natures.

Small Businesses Name Economy As Job No. 1 For Obama
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With the inauguration of President-Elect Obama just days away, small business owners affected by recession see restoration of the country’s economy as his top priority, but many lack faith in him to improve matters, according to a poll of 50,000 small business clients by email and direct mail marketing company VerticalResponse.

Employees Overwhelmingly Confident About Layoffs
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Employees in the U.S. seem to overwhelmingly share a "it won’t happen to me" attitude when it comes to losing jobs. Glassdoor.com has released results from a survey, which found that 4 out of 5 employees have no concerns about being laid off in the next six months.

GlassDoor breaks it down into two categories – companies that have reported upcoming layoffs, and companies that have not:

Rumors Of Microsoft’s 15,000 Person Staff Cuts

MS logoAre the rumors true? Reports have emerged that Redmond based tech giant Microsoft is set to slash its global workforce, as the pressure of the current financial crisis takes hold.

Last month, speculation started that Microsoft was looking to cut its staff early in the New Year, with unconfirmed reports suggesting several thousands of employees would start 2009 looking for new jobs.

Google Hopes The Thought Really Counts
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We didn’t verify if Google really has a history of $20,000-$30,000 holiday bonuses for employees. Regardless of past amounts, Googlers are getting Google phone instead this year. There is, after all, an economic crisis going on.

It could be worse. Employees at a certain other search engine got pink slips. Still, one imagines it’s a hard come-down from being so pampered.

Part of the memo, courtesy of Valleywag, reads this way:

Automakers Cry to the Web

Who knew when socialism came to America it would be wearing a Brooks Brothers suit? Before I complain, I guess I have to say a bailout of the Big 3 seems necessary and suddenly fair. After all, the gov’t (Bush, …

Have A Backup Plan If You Rely On Google’s Services

While Google may be the darling of the tech industry, it’s not immune to the worsening economic conditions–aka the recession. A share price of just $275 is all the proof you need.

Donate For The Holiday Season By Using GoodShop.com
With the economy slipping, charities across the nation are bracing themselves for declining contributions this holiday season.

Utilizing Match Types Can Save Your SEM Dollars
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Google’s been offering some great AdWords tips lately. Specifically, they recently discussed the advantages of using the broad match option and the negative keyword option. Mike McDonald also spoke with Ken Jurina of Epiar about the negative keyword option in the following interview at PubCon.

At Least the Virtual Economy Isn’t Too Bad Yet
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More people might want to start using Second Life, because the economy in that world doesn’t seem to be as bad as that in reality. Linden Lab, the company behind Second Life, released some data about their third quarter, with user hours reaching their highest ever.

Second Life User Hours

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