All Posts Tagged Tag: ‘Display Campaign Optimizer’

Google Busts Myths About Display Campaign Optimizer

Google has posted a new Office Hours video about Display Campaign Optimizer. It features a Google Display product manager and product expert discussing the auto-targeting product. If you’re unfamiliar with Display Campaign Optimizer, Google made it available to all two years ago via AdWords. Here’s a quick look: “In addition to fully automating your targeting and bidding, it uses a …

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Google Display Campaign Optimizer Now Available to YOU

Last month, Google added the Display Network tab to AdWords and announced the biggest-ever upgrade to its contextual engine, which enables it to optimize Google Display Network campaigns down to the keyworld level. Now, Google has announced that its Display Campaign Optimizer is out of beta and available to all through AdWords. It was previously only available to big advertisers …

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