Google has launched a new tool in the US and the UK to measure the impact of display ad campaigns across the Google Content Network. It's called Campaign Insights.
Google says the tool can give reliable data about how a campaign has raised brand awareness or active user interest, in a particular product or service. It calculates the incremental lift in both online search activity and website visits resulting from a display ad campaign.
eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search.
CEO Rich Kahn tells WebProNews about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.
Yahoo and AT&T announced a partnership, where AT&T will sell Yahoo! display ad inventory to local businesses in the US. They will begin doing so later this summer.
"Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!.
Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.
Last October Google launched its Display Ad Builder. WebProNews has covered various features of this product since its launch.
"In short, DAB brings some key attributes of search -- simplicity and cost-efficiency -- to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells WebProNews. "Since the fall, it's become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."
Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.
Last week, Compete shared some interesting data looking at homepage visitors at the top publisher sites, and compared them to visitors to the entire domain.
comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.
Late last year, Google announced that it would be experimenting with ads in more places. Since then, we've seen Google Image Search, Picasa, and Google News ad additions.
Contrary to what advertisers might like to believe, not everyone wants to see their ads. This is why televsion advertisers don't like TiVo. Advertising is how a lot of online businesses make their bread and butter though, and without ads, they simply could not generate enough revenue to stay alive. At least one online business believes that allowing users to turn off ads might actually be in its best interest.
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