All Posts Tagged Tag: ‘Display Advertising’

Media Rating Council Gives Viewable Display Impressions Green Light

The Media Rating Council (MRC) announced that it has lifted its advisory on “Viewable Impressions” for display advertising. This means the industry can begin transacting on the metric for the first time in a shift from served impressions to those that are essentially guaranteed as actually seen. The council, along with the IAB’s Emerging Innovations Task Force has released a …

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Google And Yandex Partner Up On Display Ads

Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge. The deal is only related to display advertising, and has no effect on text-based contextual ads. Google advertisers will get access …

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Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared to the previous high of $14.9 billion in the first half of 2011). The second quarter alone also saw a …

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Google Lets Users Click An X To Stop Seeing Ads From Specific Campaigns

Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, once the [x] is clicked. It’s unclear on what all ads the feature will be included, but Google says it is starting on those that are based …

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Social Media Overtakes Search in Advertising

Social media is on a trajectory to become the main focus of advertisers, according to a new survey conducted by Strata, a Comcast-owned media software firm. The quarterly report queried a broad pool of over 1,000 U.S. ad agencies processing over $50 billion in media annually, and revealed that 69% of firms regard social media advertising as being the focus …

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AdWords Contextual Engine Gets Biggest Upgrade Ever

Google announced changes to AdWords, which the company says will simplify the way advertisers buy and run display ads through AdWords. “For nine years, AdWords customers have been buying display campaigns through an interface designed for search,” says Google’s AdWords team in a blog post. “This is like trying to run in glass slippers — it might work, but it’d …

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Facebook Continues Display Ad Domination

According to new data from comScore, Facebook had 27.9% of all online display-ad impressions last year, up from 21% the previous year. According to the firm, Yahoo was in second place at 11% (up from 10.9% the year before), leaving Microsoft, Google and AOL each with less than 5%. That would make three years in a row that Facebook led …

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