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Lara Croft Gets View-Throughs, Not Click-Throughs

Broadband video advertising company YuMe Networks just got its Lara Croft in your p2p, or got its p2p into…this sentence can't finish well. Let me try again. YuMe Networks is allowing marketers to insert dynamic video advertising directly into downloadable content on the BitTorrent Entertainment Network.  That's what I get for trying to be cute. The company says the new program is the first of its kind, offering customized and targeted downloaded or streamed content, displayable on any digital content player.