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Digital advertising Articles

The World’s Best Internet Marketing Software 2012 [Infographic] The World’s Best Internet Marketing Software 2012 [Infographic]
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Ever feel like the vast sea of internet companies is too large to keep track of and sift through to determine who is the the bet at what they do? Now days, if you want to be relevant, you have …

IAB Report Claims Internet Advertising Brought in $31 Billion in Revenue for the 2011 Year IAB Report Claims Internet Advertising Brought in $31 Billion in Revenue for the 2011 Year

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That is a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. …

Lara Croft Gets View-Throughs, Not Click-Throughs

Broadband video advertising company YuMe Networks just got its Lara Croft in your p2p, or got its p2p into…this sentence can’t finish well. Let me try again. YuMe Networks is allowing marketers to insert dynamic video advertising directly into downloadable content on the BitTorrent Entertainment Network. 

That’s what I get for trying to be cute.

The company says the new program is the first of its kind, offering customized and targeted downloaded or streamed content, displayable on any digital content player.