Yesterday, Digg gave publishers (including WebProNews) thousands of invitations to extend to their readers for the new version of Digg. Now today, Digg has begun rolling out the new version of the site to the mainstream.

Digg founder Kevin Rose announced today (via Twitter) that they’re going forward with the launch:

Today seems to be redesign day. Digg began rolling out its new redesign to all users (follow us here). MySpace introduced a redesign to profiles. In addition to these, UStream unveiled its own redesign with changes to the homepage as well as the dashboard.

Digg is giving out invitations to the new Digg. Specifically, it’s giving out handfuls of invitations to publishers to offer to their readers.

"We want to see all publishers experience the same success, so we’re providing every publisher, big or small, with a chance to invite their readers to the new Digg, before our GA launch," says Michael Cieri.

Digg has posted an update about its mobile strategy. The company says its mobile site accounts for millions of page views per month.

"The use case of ‘I have a few minutes to kill, inform me.’ fits Digg well," says Digg’s Andrew Hedges. "Mobile is a high priority for us and, personally, I’d love for us to increase our traffic to m.digg.com by a factor of 10."

Digg is looking into accusations that a conservative group has been gaming the site to bury content it deems too liberal.

Digg has launched an update to its iPhone app, which comes with better Twitter and Facebook integration and improved stability.

Digg lists the following as key changes in the app:

About a month ago, Digg CEO Jay Adelson stepped down, and Founder Kevin Rose stepped in to take his place. It didn’t take long – the next day in fact – for Rose to begin making some changes.

Update: Digg announced several changes to the recently released iPhone app today. These include:

Just yesterday, news of Digg CEO Jay Adelson stepping down came out of nowhere, and Founder Kevin Rose was announced to be stepping in. It didn’t take long for some changes to start being made.

Digg CEO Jay Adelson has announced he is stepping down from the position to pursue some entrepreneurial concepts of his own. He’s served for five years, and will be replaced in the interim, by Digg Founder Kevin Rose.

Last week Digg launched its iPhone app, along with an iPad contest. Now, Digg has launched its Android App.

Digg has launched some new Digg Buttons and a widget generator for publishers, which the company refers to as updated tools to improve speed, usability and flexibility of integrations for publishers. A representative for Digg tells WebProNews the updated tools are "one of the many steps we’re taking in advance of the official release of the new version of Digg to make the user experience more inviting and the publisher experience more customized and measurable."

The new version of Digg was recently unveiled at SXSW.

As with traditional media, it’s different strokes for different folks on social media sites.  And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.

According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag.

Digg Founder Kevin Rose did an interview with The UK’s Telegraph, and revealed that Digg has some big and "drastic" plans for redesigning the Digg experience. A couple of quotes from the piece: