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Demographic Articles

Study Breaks Down The Demographic Of Bloggers
Social Media monitoring company, Sysomos has just released a study in which they analyzed over a 100 million blogs and reported data on age, gender and location of bloggers.

The Use Of Twitter By The Teen Demographic

Yeah, yeah, yeah—I’m sure we can all name some anecdotal evidence of teens who either hate Twitter or who can’t get off it. But by and large, according to a new Nielsen report, teens just aren’t on Twitter.

Or are they? The chart from the report looks at users on Twitter.com (as opposed to on phones or desktop clients):

The Older Demographic Makes A Large Push On Facebook

The demographic has shifted dramatically over at Facebook and that change could lead to billions in revenue, according to one prominent board member.

The Ever Changing Demographics Of Facebook

Question for you rock and roll historians: Do you remember Sammy Hagar (The Red Rocker prior to his days as the front man for Van Hagar Halen)? Do you remember the song that made him just famous enough to replace David Lee Roth? It was “I Can’t Drive 55”.

Interesting Statistics Of Who Is Using Twitter

Speaking of gold mines, Twitter is sitting on a huge one–if it could just figure out how to refine it into something we’d buy.

Older Women The ‘Dominant’ Demographic On Facebook
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Yep, you read that headline right. According to MediaPost, women over the age of 55 are the fastest-growing user group on Facebook over the last three months.

Does Age Matter In Marketing?

Sometimes I can’t resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on … age statistics. Just about every web site that tries to sell advertising reports on the age stats of their visitors. Television programs report on their ability to reach wide demographics whether it is the "coveted" 18-34 males or moms from 25-44. Let’s face it …

Brand names are good for your ads

If you have to get an ad placed online, your marketing effort should look to brand name sites as a destination for that advertising message.

The Internet Demographic

Do you feel that most content on the Internet is aimed at your age group?

Ask.com still a search engine

Changes to Ask.com to pursue its strongest demographic won’t take away its ability to handle a keyword search.