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David Pann Articles

Ad Spend Growth For Bing Is More Than Double That Of Google’s Ad Spend Growth For Bing Is More Than Double That Of Google’s

In its “State of Paid Search” report for the first quarter of the year, The Search Agency finds that Bing’s growth has more than doubled the rate of Google’s in ad spend. Of course, with Google being such a dominant …

Bing Product Ads Still On Track For Q3 Release Bing Product Ads Still On Track For Q3 Release
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Back in January, we had a conversation with David Pann, GM of Microsoft’s Search Network, who told us that we could expect Bing’s version of product listing ads sometime this year. This came shortly after a big anti-Google campaign from …

Bing About To Get Google-Like Product Listing Ads [Exclusive] Bing About To Get Google-Like Product Listing Ads [Exclusive]
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We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based …