All Posts Tagged Tag: ‘CPM’

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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