WebProNews

Risk Managers Not Too Concerned With Reputation Risk

I don’t know about you, but if my job function included “risk management” I’d more than likely make sure that risks to the company’s reputation were taken into consideration–wouldn’t you?

Googler Moves On To Meetup

Google’s doing amazingly well, so any sort of “abandoning a burning ship” metaphor is way off base.  Still, a lot of employees are leaving the search giant, and the latest to do so is a man named Dominic Preuss.

Recommended Online Marketing & PR Reading List

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included - Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

Google's VP Of Corporate Development Departs

While examining Google’s hiring habits, I recently suggested that the company invest in nametags.  Upon further reflection, this was a bad idea; people are leaving so quickly that the tags might be a waste of money.  The latest man to depart is Salman Ullah, Vice President of Corporate Development.

Reputation - Both Corporate & Personal

It has been an interesting week - a few blog posts out there attacking others, a nice article on online reputation that was syndicated from the Seattle Times, and a phone call via Facebook asking me about ... defending your reputation because of blogs.

Corporate Image in the Age of Social Technologies

Every company is a media company now - so sayeth Richard Edelman during his presentation.

Google Becoming Wikipedia Without the Talk Page

In a recent post about paid links, Danny Sullivan wrote about how Google's army of engineers are going to start hand editing PageRank scores if they think you are selling links, which is a move that wreaks of desperation.

Google Preps Postini For Business World

As enamored as the tech world can be with the business to consumer relationships of Web 2.0 applications, Google understands what companies like Microsoft and IBM do - the real money is in business to business relationships.

Facebook's AceBucks Bring In $1.5 Million

As regular readers will know, I’m wary of Facebook applications.  I’m especially wary of ones that require or (in the case of AceBucks) imitate real money.  But the more I think about it, the more it makes sense that Buddy Media, which owns the AceBucks app, has raised $1.5 million.

Google Ready To Seduce Corporate World

The company's Google Apps collection of productivity software will be the thin end of the wedge Google hopes to drive between corporations and their long-time love of Microsoft Office.