WebProNews

SES New York: Convincing Visitors To Buy

Suppose you've achieved undeniable search engine success - Google's throwing as much traffic your way as the servers can handle.  A normal business still requires more than sightseers, and a session at SES New York concentrated on converting visitors into buyers.

Raising Conversions By 55% Or More

Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook.

SES: The Almighty Conversion

If you run an e-commerce site, you want visitors to become buyers. Panelists at SES San Jose suggested making those visitors feel secure while you make your call to action.

Strong Branding Drives Search And Conversions

"Branding" has become a bit of a buzzword in online marketing, though there are still detractors out there decrying the lack of ROI, or at least the inability to measure it. Advocates have been quick to note that branding matters, it matters a lot, and now there are some numbers to back that up.

Study: Live Chat Ups Conversions Tenfold

Sales, online and off, are closed when the customer trusts the seller. To that end, how far does including live chat in the online sales and checkout process go toward sealing the deal? Numbers are coming in, and they're looking good.

Seven Good PPC Habits Has One Surprise

John Ellis' list of the Seven Habits Of Highly Effective Pay-Per-Click Advertisers includes one that runs counter to the promises made by many SEMs.

Cabela's Learns Valuable SEO Lesson

Fewer clicks led to more conversions when outdoor outfitter Cabela's made a change that SEO pros should recognize, and businesses should employ.

SES: The Ad Conversion Zone

Picture a technology beyond sight and sound. Your ad has been submitted to a black box of unspeakable power. It's left Creative...and entered...The Conversion Zone. But did it spend some time becoming a compelling ad first?

Google Plans To Win AdWords Converts

The Website Optimizer tool received a formal launch for Google's AdWords clients today. Marketers using it should see conversion rates improve for their sites.

Travelocity: 96% Of ROI From Branded SEM

Travelocity's chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity's conversions came from branded keywords used for paid search.