McAfee released results from a study of 163 million online shoppers, and found that the majority of them are "digital window shoppers." In other words, they start shopping on a site, leave for a period of time, then return later to complete the sale.

According to McAfee’s findings, conversions were 11% higher for digital window shoppers who were shown a security cue, and the longer it took a customer to complete a sale, the more responsive they were to security cues.

Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It’s a simple concept. Test different versions of landing pages, and tweak them based on what works.

While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these things, can have a tremendous impact on a business’s success.

Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.

Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.

Google is updating the default font faces associated with specific AdSense ad formats. The decision to do so is based on findings that different fonts perform better with different formats.

Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.

There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.

Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.

Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.