All Posts Tagged Tag: ‘conversions’

Report Finds Conversion Metrics Losing Relevance in Shopping

Report Finds Conversion Metrics Losing Relevance in Shopping

Demandware (one of the early partners on Pinterest’s “buyable pins”) recently released its Q1 Shopping Index finding that digital shoppers worldwide spent less time per visit, but created 22% more baskets and placed 21% more orders compared to the prior quarter. The company put out a new blog post discussing another finding from the report, saying that “Conversion rate metrics …

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AdWords Gets New Call Conversion Features

Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to additional countries in the coming year. “In a constantly connected world, people rely on their mobile devices to engage with businesses on the go, at any time and …

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Google AdWords Adds ‘Flexible Conversion Counting’

Google announced a new AdWords feature called flexible conversion counting, which is described as an improved way for advertisers to count conversions that “really matter”. Google says that the feature enables businesses to better measure the value of each click that turns into actual results. This is the latest in a string of recently launched conversion-tracking features from the company. …

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Twitter Gives Conversion Tracking To All Advertisers

Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better idea of just how effective their Twitter campaigns are. Twitter has been testing the feature in beta for a few months, and says the results have been “encouraging”. One advertiser was able to …

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Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple devices to complete. “Estimated Total Conversions will provide you with a holistic view of all of the conversions driven by …

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Autocomplete Type Attribute Can Increase Conversions, Says Google

Google announced that Chrome is now supporting an experimental “autocomplete type” attribute for form fields that enable developers to unambiguously label text and select fields with common data types, like “full-name” or “street-address”. “With this attribute, web developers can drive conversions on their sites by marking their forms for auto-completion without changing the user interface or the backend,” says Google …

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