All Posts Tagged Tag: ‘conversions’

AdWords Gets New Call Conversion Features

Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to additional countries in the coming year. “In a constantly connected world, people rely on their mobile devices to engage with businesses on the go, at any time and …

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Google AdWords Adds ‘Flexible Conversion Counting’

Google announced a new AdWords feature called flexible conversion counting, which is described as an improved way for advertisers to count conversions that “really matter”. Google says that the feature enables businesses to better measure the value of each click that turns into actual results. This is the latest in a string of recently launched conversion-tracking features from the company. …

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Twitter Gives Conversion Tracking To All Advertisers

Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better idea of just how effective their Twitter campaigns are. Twitter has been testing the feature in beta for a few months, and says the results have been “encouraging”. One advertiser was able to …

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Google Launches ‘Estimated Total Conversions’ Feature In AdWords

Google announced the launch of Estimated Total Conversions for search ads in AdWords. This feature is designed to show advertisers the conversions they see immediately, like online sales, in addition to an estimate of conversions that will likely take multiple devices to complete. “Estimated Total Conversions will provide you with a holistic view of all of the conversions driven by …

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Autocomplete Type Attribute Can Increase Conversions, Says Google

Google announced that Chrome is now supporting an experimental “autocomplete type” attribute for form fields that enable developers to unambiguously label text and select fields with common data types, like “full-name” or “street-address”. “With this attribute, web developers can drive conversions on their sites by marking their forms for auto-completion without changing the user interface or the backend,” says Google …

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Google Adds Multi-Channel Funnels to Google Analytics

Google announced a new set of five reports in Google Analytics today called Multi-Channel Funnels. In Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted,” Google says in the help center. “But what role did prior website referrals, searches and ads play in that conversion? How …

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Opportunity Clicks: Social Media and Converting Clicks Into Action

Social Media is celebrated for its power to cultivate influential relationships and foster viral conversations. As consumer attention shifts away from traditional mediums and migrates to the golden triangle of mobile, PC, and next generation Web appliances, businesses are racing to engage in the hopes of capturing fleeting awareness and igniting affinity.

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Facebook Registration Plugin for WordPress Launched

Last week, Facebook launched a new registration tool for site owners. With this, users can quickly sign up for new sites with their Facebook profiles. The tool goes beyond the simple log-in feature of Facebook Connect, and lets users more easily fill out forms based on the information that they’ve already shared with Facebook (such as email address, name, birthday, phone number, etc.)

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Making The Most Of The Holidays

The holidays are fast approaching and with them the short window of vast opportunity for many online retailers. As an SEO we get inundated with panicked requests for rankings before the holidays. Of course that’s not going to happen at this point (at least – I wouldn’t start organic SEO campaigns now for the holiday season) so what can you do to make the most of what you’ve got this holiday season? Improve your conversions.

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Clicks But No Conversions? It’s the Landing Page Every Time.

Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization. 

Why Landing Page Optimization is Critical

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Your Social Strategy May Lack Key Elements for Increasing Conversions

As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing message, but what a lot of business decision makers might not realize is that it can be the combination of tactics that work much better than any one strategy.

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Google: Click-to-Call Ads Can Reduce Costs by 30%, Boost Conversions

Google is talking about how the click-to-call ads it introduced earlier this year are reducing acquisition costs for advertisers.  The company points to a case study from Esurance.

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