WebProNews

Got Conversion Optimization?

Google has ideas for advertisers who want to capitalize on cost-per-acquisition (CPA) through the AdWords bidding process.

Google's Conversion Optimizer Leaves Beta

The AdWords tool automatically adjusts one's CPC bids up to a maximum CPA to find the most optimal bids for an ad auction.

Google Releases 'Conversion Optimizer' AdWords Feature

Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.