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AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November
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Google will be rolling out some changes to AdWords Conversion Optimizer and Enhanced CPC next month. These include new ad rotation defaults, a “rotate evenly” change, and eligibility for campaigns to switch to “Optimize For Conversions”. In a post on …

Google Conversion Optimizer Gets Target CPA Bidding

Google has launched a new feature for its Conversion Optimizer tool for AdWords. It’s called Target CPA Bidding, and lets advertisers set a bid that reflects the average amount they’d like to pay for a conversion, as opposed to the maximum they’re willing to pay for it.

Using Google’s Conversion Optimizer
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Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.

10 Steps for AdWords Conversion Optimization

Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread).

Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:

Got Conversion Optimization?
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Google has ideas for advertisers who want to capitalize on cost-per-acquisition (CPA) through the AdWords bidding process.

Google’s Conversion Optimizer Leaves Beta
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The AdWords tool automatically adjusts one’s CPC bids up to a maximum CPA to find the most optimal bids for an ad auction.

Google Releases ‘Conversion Optimizer’ AdWords Feature
Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.