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Google Rolling Out AdSense Relevancy Improvements

Google Rolling Out AdSense Relevancy Improvements

By Chris Crum August 20, 2009 | 2 Comments

Google announced (subtly) that it is rolling out a series of enhancements to AdSense’s contextual targeting capabilities to more accurately match relevant ads to AdSense publishers’ pages.

Unfortunately, not many details about these enhancements were given away, but Google says AdSense publishers will not have to update their AdSense accounts or ad code. Changes will be applied automatically.

AOL Pings Quigo For Acquisition

Quigo and its AdSonar network became the latest in a string of advertising company acquisitions made by AOL in 2007.

MySpace Starting Contextual, Targeted Advertising

paidContent reports that MySpace will launch contextual, targeted advertising on its members’ profiles starting soon. After six months of testing with a 100-member team in MySpace’s parent corporation, their system will analyze the content of members’ profile pages and display relevant ads alongside the content.

Affiliate Summit: Contextual Advertising Options
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Pick something – a Web browser, toothpaste, whatever – that you’ve set against comparable products.  Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway.  As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.

LookSmart Puts AdCenter Into Context

LookSmart just added contextual ad serving and optimization to its AdCenter platform. With the addition publishers are given more control over the relevance and appearance of ads appearing on websites.

NYT Loves The Cocaine?
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And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple’s cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing.

The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on:

AdCenter Labs Features New Toys

New tools at Microsoft’s adCenter allow people to forecast keyword impression counts and demographics, and to detect location details from a search query.

The Geographic Detection tool works in a straightforward manner. Submit a query with a prominent destination like a business or lankmark, and it can provide additional details

The IM Gap & Contextual Relevancy

As a 28 year-old writing professional, instant messaging is a foregone conclusion to the scope of my work. Every moment of my working day is spent logged in to the IM client that we employ to communicate with each other here in the office, as well as to get quick quotes and information from sources.

Online Video Trends & Contextual Advertising
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PodZinger has announced the results of its proprietary research into consumer behavior and online video advertising viewing preferences. The research reveals that not only will viewers tolerate advertisements that appear during their search for online audio and video content, they willingly accept that short ads come with the territory.

PubCon: Contextual Advertising Optimization

Representatives from Yahoo and Google both presented their respective strategies for contextual advertising as part of today’s PubCon lineup. WebProNews was on the scene, and here’s a rundown of the session.

Thinking Outside The Context For Ad Targeting

It’s conceivable that when targeting a demographic, tunnel vision could become an issue.

Google Adds Demographic Targeting to its Contextual Ad Network

Many marketers will likely find Google’s new demographic features interesting and useful. The big question is: when will Google add such capabilities to Search campaigns?