All Posts Tagged Tag: ‘content marketing’

New Vine Feature Presents Marketers With Good Way To Reuse Old Video Content

The latest feature added to Twitter’s Vine service should give marketers a new opportunity to repurpose existing video content in a fresh way. Before, Vine just let you record videos from the app, but now it lets you import videos that you already have. Content marketers are often looking for ways to get more out old content, and this seems …

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Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at fairs, print ads in newspapers, and 30-second TV spots, but today’s advertising is very different. The Internet requires a vastly …

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Newscred, Percolate, Brand.com Scheme To Alter Digital Content Creation

A group of companies is seeking to change the face of content creation and alter how brands are able to connect with target audiences online. They’re attempting to make an impact on the online news industry in a way that’s meaningful to businesses looking to promote their products and services, without compromising the integrity of interested publications. Companies like Newscred, …

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Here’s A Look At Demand Media’s Latest Google-Proofing Efforts [Updated]

Article Updated: See the end. As reported last month, Demand Media is now extending its content creation services to brands, publishers and agencies, essentially selling the content it has been using to get search traffic, monetizing it thorough brand partnership-based content marketing since taking a beating from Google’s algorithm. If you’re not familiar with Demand Media’s history with Google, the …

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Matt Cutts Has Declared Guest Blogging For SEO ‘Done’

Google has been warning webmasters about guest blogging abuse for years now. This week, head of webspam Matt Cutts basically declared guest blogging dead. “Stick a fork in it: guest blogging is done,” says Google’s Matt Cutts. In light of Cutts’ comments will you be wary of contributing guest content on other sites? Of publishing guest content on your site? …

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Kevin Spacey Will School The Content Marketing Industry This Year

Well, you if you weren’t already planning on attending Content Marketing World this year, you have a big reason to do so now. It was announced on Friday that Kevin Spacey will be headlining the event, providing the closing keynote. And if you’ve seen this speech he gave last year at the Guardian Edinburgh International Television Festival, you’ll probably be …

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3 Analytics Tips To Give Your Lead Generation Program A Facelift

Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips and take your lead generation program to the next level. 1. Focus on Key Metrics What Key Performances Indicators (KPIs) …

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Is Email Your Business’ Answer To The Loss Of Google Reader?

Businesses have had the idea that “content is king” pounded into their brains for years. If you want to thrive online, you have to have compelling content that people want to read. The other side of that coin, however, is that you have to be able to get that content in front of them, and there are certainly plenty of …

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What Does The New StumbleUpon Mean For Your Referrals?

This week, StumbleUpon launched a new iOS app with some big changes to the homepage and how users stumble through content, among other things (see our full review and interview with the company here). While the changes have only come to the iOS app so far, some, if not all of them will come to the other mobile versions and …

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Read This, And Tell Me StumbleUpon Isn’t An Amazing Marketing Tool

Some things don’t change. StumbleUpon, after all these years, can still be a great driver of traffic to your website, despite how little it has changed in comparison to other social services. Think about how much Facebook has changed over the years, or even Twitter. StumbleUpon is certainly a different kind of beast, but each of these products is used …

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Content Marketing Infographic Looks At “Heart Of Online Success”

Content+ put together the following infographic breaking down “the anatomy of content marketing,” which it calls the “heart of online success”. It draws on data from a variety of sources as cited at the bottom. Some interesting stats it lays out: – Word of mouth is the primary factor behind up to 50% of buying decisions – Blogs on company …

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