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Brian Carr on Bringing New Marketing Trends to Life for Brands

Brian Carr on Bringing New Marketing Trends to Life for Brands

By WebProNews Staff July 28, 2014

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at …

Analytics Tips For Your Lead Generation Analytics Tips For Your Lead Generation
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Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips …

Is Email The Answer To The Loss Of Google Reader? Is Email The Answer To The Loss Of Google Reader?
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Businesses have had the idea that “content is king” pounded into their brains for years. If you want to thrive online, you have to have compelling content that people want to read. The other side of that coin, however, is …

What The New StumbleUpon Means For Your Referrals What The New StumbleUpon Means For Your Referrals
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This week, StumbleUpon launched a new iOS app with some big changes to the homepage and how users stumble through content, among other things (see our full review and interview with the company here). While the changes have only come …

Why StumbleUpon Is An Amazing Marketing Tool Why StumbleUpon Is An Amazing Marketing Tool
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Some things don’t change. StumbleUpon, after all these years, can still be a great driver of traffic to your website, despite how little it has changed in comparison to other social services. Think about how much Facebook has changed over …

Check Out This Content Marketing Infographic Check Out This Content Marketing Infographic
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Content+ put together the following infographic breaking down “the anatomy of content marketing,” which it calls the “heart of online success”. It draws on data from a variety of sources as cited at the bottom. Some interesting stats it lays …

Skyword Gets $6 Million Investment From Cox Skyword Gets $6 Million Investment From Cox

Update:Following the publication of this piece, we were reached by Skyword, who appears to take exception to being linked to the “content farm” label. I think people have somewhat different ideas of what the term means. Demand Media CEO Richard …

What Makes Great Content Great? What Makes Great Content Great?
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How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing.  But how many of those pundits and the practitioners that read them stop to consider, What …

A Customer-centric Content Marketing Approach A Customer-centric Content Marketing Approach

The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like …

Publishers Are Information Marketers Publishers Are Information Marketers
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The trend towards “brands as publishers” over the past year has an increasing number of businesses entering the world of content in ways that are creating new opportunities for online marketing. The notion of brands publishing editorial is nothing new …

Keywords and Content Marketing Keywords and Content Marketing
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I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where …

Blogs That Make The Most Money Put Content First
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If you want to generate more advertising revenue and affiliate income from your blog, this post is just for you!

I visited a blog earlier, which had Google adwords inserted several times into the post I was hoping to read.  The sidebar was auto-running video ads, which were extremely distracting.  This combined to make the site look cheap and caused me to rethink the quality of the content.  5 seconds after arriving, I was on another site.

Why You Need a Content Marketing Strategy
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Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users.

5 Tips for Marketing Through Content
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Gather.com is a site that started as a social networking site, but is now a demand-driven media company, attracting 7 million unique visitors per month (and growing), according to the company. Demand-driven media is certainly a competitive industry these days with companies like Demand Media, AOL, Yahoo and others all playing their roles.