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consumer packaged goods
Smelly Armpits Stopped With Online CPG Buys
By David A. Utter - Mon, 11/26/2007 - 1:36pm.
Consumer packaged goods, aka CPG, have been attracting more purchases online by consumers, and brand manufacturers (and their ad budgets) have noticed.
Stinky Babies, Armpits Offer SEM Opportunities
By David A. Utter - Tue, 10/23/2007 - 5:42pm.
Baby products and personal care products drew millions of searches over a three month period in early 2007, indicating growth potential for search engine marketing efforts by consumer packaged goods (CPG) companies.
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