What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly …

Google’s AdMob team has partnered with Coca-Cola to create a mobile holiday live wallpaper app for Android.

The animated live wallpaper app features a snow globe. The Google Mobile Ads Blog offers more details. “Coke’s live wallpaper takes the user into this snowglobe experience.”

IBM, Microsoft and Google are the top global brands, according to the latest report from Interbrand.

Google (#4) saw a 36 percent increase in value over last year, bringing the brand closer to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.

Twitter’s Promoted Trends concept is a hit.  A marketing executive at Coke, which was only the second company (after Disney) to give it a shot, could hardly say enough good things about the new ad platform in an interview, using words like "great" and "phenomenal."

Major brand name companies that rank highly in organic search for their brands should close the loop of their marketing campaigns by purchasing the brand keywords for paid search too.

Revver’s out one million dollars, but believe it or not, that’s a good thing – the video-sharing site’s revenue-sharing system is just acting as it’s supposed to.  Creators and distributors have acquired a total of one million dollars in the normal course of events.

Here’s a challenge for you: raise a child unexposed to branding. Good luck with it. This article isn’t about parenting, though, it’s about the power of the brand. A recent study revealed preschoolers think even milk and carrots wrapped up with McDonald’s golden arches tastes better.

Another clue that perception, not truth, is what you can expect from people comes out of Penn State today. A study reveals that Web searchers prefer Yahoo over Google; the only problem is, they chose a logo, not a search engine.

Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.

The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.

And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple’s cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing.

The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on:

In a clever holiday marketing ploy, Coca-Cola and YouTube have collaborated to bring joy to the world with their online video cards.

After the amazing Diet Coke-Mentos video from the guys at Eepybird.com exploded onto the scene thanks to YouTube (and later Revver), there was a sharp divide between the reaction from Mentos and Coca-Cola.

That a labor union at a Coca-Cola bottling plant in Columbia was accusing the company of hiring paramilitary groups to torture and assassinate union leaders is just an interesting side note; the real story, as circulated by those in this ecommerce industry, is how Coke turned the tides on its accusers with targeted keyword public relations.

Paid search advertising has helped thousands of businesses reach consumers who may never know they exist; for giant international companies, search ads also work well at bringing customers to solutions they provide.

More evidence of changes in traditional marketing that will change consumer behaviours.

The plans by Yahoo and AOL to utilize the services of email certification firm Goodmail have brought together two bitter political rivals to denounce the service.

Jamie, you’ve done it again. You’ve caused me to spit Diet Coke all over my monitor.

One designer thinks the now-legendary Spartan homepage for Google.com needs a little centering and a lot more color than it has now. Andy Rutledge has some thoughts about Google.

Some people deserve to get pinched and locked up for sheer stupidity; Social Darwinism would demand it. Boston police arrested a man for cocaine trafficking, setting up a bust after viewing an advertisement he posted on the Internet. He even included a phone number.

Contrary to popular belief, they do serve soft drinks in Ireland. Soon, thanks to a deal between Coca-Cola and UK-based Inspired Broadcast Networks, the sons and daughters of Erin will be able to download a Coke along side the latest whiny U2 song from the same machine.

Coca-Cola Enterprises announced that its senior management team is going though some big changes.

The Coca-Cola Company reported first quarter earnings per share of $0.42, compared with $0.46 for the prior year first quarter.