Quantcast
 
Coca-Cola Laptop Theft Could Endanger 74,000 People

Coca-Cola Laptop Theft Could Endanger 74,000 People

By Tina Volpe January 25, 2014

The Coca-Cola Company made the announcement on Friday that they recently had a possible security breech when several of its company laptops went missing. The soft drink corporation said that several of their employee laptops were stolen from the Coca-Cola …

Sprite for Hangovers: The Ultimate Cure? Sprite for Hangovers: The Ultimate Cure?
· 3 Comments

From hot coffee to cold showers, humans have anxiously sought the mystical remedy that is the perfect hangover cure. However, thanks to a Chinese food study that was published in the September 2013 issue of Food and Function, that painful, …

Coca-Cola Sorry About Derogatory Word On Bottlecap Coca-Cola Sorry About Derogatory Word On Bottlecap
· 1 Comment

Why is it that our very politically correct American culture detests derogatory and dehumanizing words but so liberally uses the term “retard”? Have you ever noticed that? Well, Coca-Cola is pulling no punches, and they won’t be getting in as …

Coke: Aspartame Gets New Defensive Ads Coke: Aspartame Gets New Defensive Ads

Coke started a new print ad series today in the Atlanta area that focus on reassuring customers that aspartame, or artificial sweetener, is perfectly safe to consume. Titled “Quality Products You Can Always Feel Good About,” the ads aim at …

Coke Formula Claim Goes Up For Auction Coke Formula Claim Goes Up For Auction

Every few years someone pops up with a claim that they’ve uncovered the legendary formula for Coca-Cola. The soft drink company has kept the formula a carefully guarded secret for decades, and always shoots down claims. In 2011, public radio …

Soda, Pop, or Coke? Twitter Reveals Regional Dialect Soda, Pop, or Coke? Twitter Reveals Regional Dialect

It’s a question that has raged amongst my friends for several long years: When referring to soft drinks — or, if you prefer, carbonated beverages — what’s the best generic descriptor? Is it soda? Could it be pop? Or do …

Colorless Coca-Cola Can Could Reduce Pollution Colorless Coca-Cola Can Could Reduce Pollution
· 1 Comment

Here is an artist’s conception of a can of coke that uses no paint, which can introduce pollutants into the environment when they are printed and when when they are borken down for recycling. The project comes from award winning …

Google Helps Give New Life To Iconic Coke Ad Google Helps Give New Life To Iconic Coke Ad
· 5 Comments

I just saw the most amazing story about advertising and want to share it with all of you. In celebration of digital advertising turning 18, Google is championing a project that asks a very interesting thought-provoking question about classic advertising …

Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation? Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly …

AdMob Partners with Coke On Holiday Android App

Google’s AdMob team has partnered with Coca-Cola to create a mobile holiday live wallpaper app for Android.

The animated live wallpaper app features a snow globe. The Google Mobile Ads Blog offers more details. “Coke’s live wallpaper takes the user into this snowglobe experience.”

 

Google, Microsoft And IBM Among Top Global Brands

IBM, Microsoft and Google are the top global brands, according to the latest report from Interbrand.

Google (#4) saw a 36 percent increase in value over last year, bringing the brand closer to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.

Twitter Ads Impress Coke
· 3

Twitter’s Promoted Trends concept is a hit.  A marketing executive at Coke, which was only the second company (after Disney) to give it a shot, could hardly say enough good things about the new ad platform in an interview, using words like "great" and "phenomenal."

SearchRev Says Buy Your Keywords, Big Brands

Major brand name companies that rank highly in organic search for their brands should close the loop of their marketing campaigns by purchasing the brand keywords for paid search too.

Revver Users Receive Millionth Dollar

Revver’s out one million dollars, but believe it or not, that’s a good thing – the video-sharing site’s revenue-sharing system is just acting as it’s supposed to.  Creators and distributors have acquired a total of one million dollars in the normal course of events.

Search, Mickey D’s, Or Coke, Branding Is Powerful

Here’s a challenge for you: raise a child unexposed to branding. Good luck with it. This article isn’t about parenting, though, it’s about the power of the brand. A recent study revealed preschoolers think even milk and carrots wrapped up with McDonald’s golden arches tastes better.

Google’s Better, But They Like Yahoo
· 2

Another clue that perception, not truth, is what you can expect from people comes out of Penn State today. A study reveals that Web searchers prefer Yahoo over Google; the only problem is, they chose a logo, not a search engine.

Coke Expands Viral Marketing Efforts Online
· 1

Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.

The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.