And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple’s cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing.

The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on:

In a clever holiday marketing ploy, Coca-Cola and YouTube have collaborated to bring joy to the world with their online video cards.

After the amazing Diet Coke-Mentos video from the guys at Eepybird.com exploded onto the scene thanks to YouTube (and later Revver), there was a sharp divide between the reaction from Mentos and Coca-Cola.

That a labor union at a Coca-Cola bottling plant in Columbia was accusing the company of hiring paramilitary groups to torture and assassinate union leaders is just an interesting side note; the real story, as circulated by those in this ecommerce industry, is how Coke turned the tides on its accusers with targeted keyword public relations.

Paid search advertising has helped thousands of businesses reach consumers who may never know they exist; for giant international companies, search ads also work well at bringing customers to solutions they provide.

More evidence of changes in traditional marketing that will change consumer behaviours.

The plans by Yahoo and AOL to utilize the services of email certification firm Goodmail have brought together two bitter political rivals to denounce the service.

Jamie, you’ve done it again. You’ve caused me to spit Diet Coke all over my monitor.