WebProNews

SearchRev Says Buy Your Keywords, Big Brands

Major brand name companies that rank highly in organic search for their brands should close the loop of their marketing campaigns by purchasing the brand keywords for paid search too.

Revver Users Receive Millionth Dollar

Revver’s out one million dollars, but believe it or not, that’s a good thing - the video-sharing site’s revenue-sharing system is just acting as it’s supposed to.  Creators and distributors have acquired a total of one million dollars in the normal course of events.

Search, Mickey D's, Or Coke, Branding Is Powerful

Here's a challenge for you: raise a child unexposed to branding. Good luck with it. This article isn't about parenting, though, it's about the power of the brand. A recent study revealed preschoolers think even milk and carrots wrapped up with McDonald's golden arches tastes better.

Google's Better, But They Like Yahoo

Another clue that perception, not truth, is what you can expect from people comes out of Penn State today. A study reveals that Web searchers prefer Yahoo over Google; the only problem is, they chose a logo, not a search engine.

Coke Expands Viral Marketing Efforts Online

Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube. The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.

NYT Loves The Cocaine?

And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple's cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing. The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on:

Say It With YouTube Coke Cards

In a clever holiday marketing ploy, Coca-Cola and YouTube have collaborated to bring joy to the world with their online video cards.

Coke And Free Advertising

After the amazing Diet Coke-Mentos video from the guys at Eepybird.com exploded onto the scene thanks to YouTube (and later Revver), there was a sharp divide between the reaction from Mentos and Coca-Cola.

Coke Drops Ball On Assassination PR Spin

That a labor union at a Coca-Cola bottling plant in Columbia was accusing the company of hiring paramilitary groups to torture and assassinate union leaders is just an interesting side note; the real story, as circulated by those in this ecommerce industry, is how Coke turned the tides on its accusers with targeted keyword public relations.

Coke: Search Ads Drive Traffic

Paid search advertising has helped thousands of businesses reach consumers who may never know they exist; for giant international companies, search ads also work well at bringing customers to solutions they provide.