WebProNews

Google Ad Clicks Trickle Up In March

No double-digit click increases for Google again in comScore's assessment of paid click activity, as the firm found a mild 2.7 percent year over year rise in March.

Google Ad Clicks Flat, Ad Market Slowing

Days of robust 25 percent and up growth for Google's online advertising business have yet to return in 2008.

Where are the Web Ad Clicks Coming from?

Interesting post by danah boyd — a sociologist who has become known for focusing on social networks such as MySpace and how young people use (and abuse) them — about the billion-dollar question: Who is clicking on all those Web ads, and what does that say about Web advertising and about the online economy in general?

NYT Rings Up Lawyer Google Ad Clicks

An interesting consequence of one reporter's search for more information on the most costly keywords in Google AdWords ended up costing those advertisers a little money.

Google & Click Forensics Face-off

A couple of weeks ago we reported Google’s Shuman Ghosemajumder had attacked Click Forensics latest click fraud report.

BT Publicizes Search Marketing Service

BT Web Clicks, a newly announced search marketing service, aims to help small British businesses by putting sponsored links on search engines.  What’s more, the service offers “guaranteed results*.”

SES - Search Engines on Click Fraud

In this session, search engines discuss how they deal with click fraud concerns.

Optimizing for Accidental Clicks

I haven’t been to HotorNot.com for a long time, since the site first started and got a whole load of attention while I was at uni. I have read a couple of articles of late about how they have been forced to adapt to survive, so I thought I would take a look around the site.

New Reports Added To AdCenter

Microsoft's AdCenter has placed click quality reports in their service for campaign managers to review for their advertising efforts.

YSM Applying Discounts to Publisher Clicks

Yahoo has just rolled out quality-based pricing for Yahoo Search Marketing, effectively discounting certain CPCs on the Yahoo Publisher Network (similar to Google’s smart pricing).