Over the last two years, I’ve had the amazing fortune to work with more than 20 different organizations in helping them either develop their social media strategy, help them get smarter about online marketing or assisting them in developing social …

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

There are sites out there that may be selling you ads that consumers aren’t seeing. We’re not talking about just a lack of traffic to the pages they appear on. There is a lack of traffic because the pages are simply invisible to viewers, making them essentially worthless.

A report from the Wall Street Journal says that even large corporations like Kraft foods, Greyhound Lines, and Capital One Financial are among the victims of such scams.

If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging.

Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.

comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:

An interesting study from Tealium has revealed that businesses are grossly under-counting their social media and PR traffic. The reason for this is that they are not measuring their "view-through" traffic according to the firm.

The Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver

We’re quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it’s time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.

One of the most annoying things for a web user is to search the whole web, find what looks like a desired result and then end up being on a log-in-page.

These pages have just one motto in mind… Give us money, else go away! Personally, I find it more convenient to move away from that page because I always feel that I can find that information on other pages as well.

No double-digit click increases for Google again in comScore’s assessment of paid click activity, as the firm found a mild 2.7 percent year over year rise in March.

Days of robust 25 percent and up growth for Google’s online advertising business have yet to return in 2008.

Interesting post by danah boyd — a sociologist who has become known for focusing on social networks such as MySpace and how young people use (and abuse) them — about the billion-dollar question:

Who is clicking on all those Web ads, and what does that say about Web advertising and about the online economy in general?

An interesting consequence of one reporter’s search for more information on the most costly keywords in Google AdWords ended up costing those advertisers a little money.

A couple of weeks ago we reported Google’s Shuman Ghosemajumder had attacked Click Forensics latest click fraud report.

BT Web Clicks, a newly announced search marketing service, aims to help small British businesses by putting sponsored links on search engines.  What’s more, the service offers “guaranteed results*.”