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Chitika
Using Facebook Traffic to Drive Brand Loyalty
WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika's publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.
What Twitterers Want: News
Twitter can be a lot of things for a lot of different people. However, according to online ad network Chitika, more of them want news than anything else. Chitika released results from a study of its users, looking at what Twitter users want.
Chitika categorized the sites that get the most links from Twitter. Here's how it shakes out by genre according to the ad network:
The Most Loyal Traffic Comes from Facebook
There's no question that search engines can be a tremendous source of traffic. Social networks are also proving to be big traffic generators for a lot of content producers, and Twitter is one of the big ones.
However, it is Facebook and Digg that are driving the most repeat readers according to a study conducted by online ad network Chitika. Traffic is great, but traffic that returns is even better.
$500m Across 50,000 Blogs Probably Low
By Dave Taylor
A few days ago blog ad network Chitika released a study [PDF] co-sponsored by University of Texas, Dallas that projects revenue for the top 50,000 weblogs at $500 million.
Affiliate Summit: Contextual Advertising Options
By Doug Caverly
Pick something - a Web browser, toothpaste, whatever - that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway. As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.
Company To Elicit Blog Organization
Software firm Bingo Bango has made its Elicit blog client available, which can help manage a number of blogs from one interface.
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