WebProNews

CBS Acquiring CNET For $1.8 Billion

Yesterday afternoon, CNET's stock closed at a price of $7.95 per share.  This morning, CBS announced its plan to acquire CNET for $11.50 per share, or about $1.8 billion overall.

CBS Mobilizes A LonelyGirl

CBS plans to do mobile and online entertainment with EQAL, the team behind the lonelygirl15 YouTube phenomenon.

Gossip Girl, March Madness, And CBS Confusion

CBS fared better on an ad revenue per person basis for its NCAA basketball tournament delivery online than on TV. So why is Gossip Girl being dragged offline for viewing only on the CW Network, partly owned by CBS?

CBS Trying Hand At Citizen Journalism

CBS has launched a citizen journalism Web site where users can upload video and images of news events from their mobile phones.Users of Cbseyemobile.com can upload content from their phones by sending an MMS to the short code "85888" or by email. Users can enter a brief description into the body of the text or email to explain what the content is about.

CBS Launches Ad Network For Local Sites

CBS has launched a local ad network for local TV stations, local bloggers and social media sites in CBS-owned station's markets.

CBS Expands March Madness On Demand

CBSSports.com said today that it would no longer require users to register for its NCAA March Madness on Demand video.

CBS, AOL Strike Radio Deal

CBS Radio has partnered with AOL to share streams from all of its 140 stations with AOL's online radio service.CBS Radio will power AOL's online radio stations and will also run advertising sales for the Time Warner properties 200 plus stations.The two companies plan to create a number of product improvements including a new player along with full support for the Mac.

CBS, Loopt Go GPS For Mobile Ads

Through location-based advertising, CBS and Loopt believe they can hit the sweet spot of mobile website ad delivery.

Shocking Numbers for Super Bowl Ads on Video Sites

The year 2008 brings the Superbowl commercials of about 40 advertisers, running about 60 ads (Anheuser Busch has booked 10 slots and several others have more than one).

CBS Partners with Digg on Election Coverage

Now here’s a strange partnership. CBS Interactive has announced a partnership with social bookmarking site Digg for online coverage of the 2008 election. Through the deal, Digg buttons will be added to CBS stories and Digg’s election related headlines will be displayed on CBSNews.com.