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Cable Articles

Local Video Display Ads On the Rise

Online video advertising platform Mixpo is sharing some stats regarding the growth of local video and interactive display ads.

"Year-over-year, Mixpo has seen, primarily, local TV advertisers, extend their broadcast strategy and campaigns to the Web by more than 300 percent," a Mixpo spokesperson tells WebProNews. During that time, according to Mixpo, over 1.2 million minutes of video display advertising have been watched. That translates to over two years of 24/7 non-stop TV viewing.

Cable Companies Take Advertisers’ Ads Online

National Cable Communications (NCC) and Mixpo have launched an initiative to let cable advertisers extend their TV commercials to the web. This is not aimed at creating pre/post roll video ads like you might think, but videos as display ads in place of traditional banners.

NCC is jointly owned by three of the largest cable companies – Comcast Cable, Cox Communications, and Time Warner Cable. This makes up a good-sized chunk of television advertising in the US.

Google TV Ads Go Broadway
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Google announced today that it has entered a television advertising agreement with Broadway Systems. Apparently Broadway Systems announced this back on the 16th, but Google is talking about it today on the Traditional Media blog.

What Home Entertainment Technology Will Win?

There has been a lot of new news lately around the idea of home entertainment and media and I wanted to write a post reflecting on recent announcements coming out of Microsoft on their Media Center platform in Windows 7, the new XBox 360, an increasing role for Netflix’s "watch now" technology and today’s announcement regarding Netflix by TiVo.

FCC Interested in Lowering Your Cable Prices
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Things have been looking up for Hulu and online video in general for a variety of reasons. News has come out today emphasizing this fact even more. ABC News is reporting that the FCC thinks that cable television providers are charging too much for access. I couldn’t agree more.

Broadband Growth Declines In The Second Quarter

The number of new broadband connections in the U.S. declined in the second quarter to the lowest level in seven years according to the Leichtman Research Group.

There were 887,000 new connections in the quarter among the top 20 cable and phone providers. The top broadband providers now account for 65.1 million subscribers with cable companies having 35.3 million broadband subscribers, and telephone companies having over 29.7 million subscribers.

Cable Ad Sales Fail At eBay

After a year, eBay closed down its Internet-based TV and radio ad selling platform, as cable channels avoided it due to fears of commoditizing ads.

Meter’s Running In Time Warner Test
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Beaumont, TX, earned the distinction of being the testing ground for metered Internet service for the heaviest users of network capacity.

Nationwide Sprint WiMax Network Idea Revived

Deep-pocketed cable companies have a newfound interest in helping Sprint and occasional partner Clearwire launch a high-speed wireless network based on the WiMax standard.

Google Connected To New Undersea Cable

Bharti Airtel, Global Transit, KDDI Corporation, Pacnet, and SingTel, along with one other corporation, are building an undersea fiber optic cable connecting America and Japan.  The cable should cost around $300 million, and the last member of the six-company consortium is Google.

Cable’s Dying, The FCC’s Killing It
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The cable industry’s in trouble, and the FCC isn’t all that interested in helping it. Six cable networks are suing the Federal agency in an attempt to block "dual must-carry" requirements set to take effect in 2009. The nuances of the issue highlight that cable just isn’t keeping up with the competition in terms of capacity, and it appears the FCC is very content to help telephone and satellite companies steamroll an entire industry.

FCC Looking into Comcast

Back in November, we mentioned how Free Press and other groups wanted ISP/cable company Comcast brought before the FCC for the way the company imitated users on BitTorrent to terminate downloads. And now, the FCC will be looking into it—at least according to Chairman Kevin Martin, speaking at CES.

Verizon Internet Speed Blows Away Cable

Some Verizon FiOS customers will see an increase in speed due to a new Internet service that has upload and download speeds up to 20 megabits per second.

TV Broadcasters Oppose Microsoft, Google Proposal

Microsoft and Google want some of the digital TV spectrum opened to mobile devices, but executives at the four big broadcasters complain of interference and a degraded over-the-air experience.

Rumor: Google Planning Giant Undersea Cable?

Grahame Lynch of CommsDay reports (my emphasis):

Google Ready To Lay Some Pipe

A trans-Pacific cable could be ready to launch in 2009, connecting Google to Asia and the Pacific while delivering a significant cost savings to the company.

TV Guide Partners With Cable Companies

Gemstar-TV Guide International, an entertainment and technology company has announced that Mediacom Communications and Insight Communications, both cable operators in the U.S., will launch TV Guide’s Lsitings2Go online television guide on their portals in early August.

Is Buying An iPhone A Vote Against Net Neutrality?
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One name we haven’t seen in the Net Neutrality debate is Apple, Inc. Though Jobs & Company are cozy with neutral net advocate Google, they also just launched iPhone with AT&T exclusivity. And that brings up some interesting questions, the most interesting of which: Is buying an iPhone a vote against Net Neutrality?

Google Files Net Neutrality Pleas With FCC

While the world seems to be waking up to a larger, more powerful Google than they anticipated, the company’s heft can work to the consumer’s advantage, especially in matters of government influence (da gov’ment does seem to prefer corporations over its citizens). On Friday, Google filed 47 pages worth of comments with the FCC about Net Neutrality.

YouTube Losing Viacom Deal to Joost

We should have suspected YouTube’s chances of signing a deal with Viacom were nil, when the cable company demanded more than 100,000 video clips be removed from the Google-owned video site.

A Plea: Don’t Overthrow King Content

Traditional media powerhouses, who spent the better part of the 20th Century perfecting content production and distribution, will have to change everything or risk being left behind. But there are some old-world moves, according to Bear Sterns, that will keep them afloat in a world to be ruled by Google and Yahoo.