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How Googlebot Treats Multiple Breadcrumbs On E-Commerce Pages How Googlebot Treats Multiple Breadcrumbs On E-Commerce Pages

Google has a new “Webmaster Help” video out about e-commerce pages with multiple breadcrumb trails. This is the second video in a row to deal specifically with e-commerce sites. Last time, Matt Cutts discussed product pages for products that are …

Google to Add Breadcrumb URLs to AdWords Google to Add Breadcrumb URLs to AdWords
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Google will soon begin to implement “breadcrumb trails” into their text AdWords ads. Breadcrumb trails refer to a set of links that show the path to various categories within a website. In the Google-provided example, a shoe site ad could …

Get Your Breadcrumbs in Google for More Links in Results
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Last summer it was discovered that Google was testing breadcrumbs in search results (breadcrumbs being the hierarchical display commonly used in site navigation. For example: Home Page>Product Page>Product A Page). Then in mid-November, Google announced that it was rolling out the use of breadcrumbs in search results on a global basis. What this means for webmasters is that if you can get your breadcrumbs into Google’s results, you essentially have more links on the results page. You have a separate link for each page in the breadcrumb trail.

Google Rolls Out Breadcrumb Display in SERPs
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Update: Google announced today that it will now be rolling out the use of breadcrumbs in seach results on a global basis. They will only be used in place of some URLs – mainly the ones that don’t give the added context of a link the way that the breadcrumbs do. Google says: