All Posts Tagged Tag: ‘breadcrumbs’

How Googlebot Treats Multiple Breadcrumbs On E-Commerce Pages

Google has a new “Webmaster Help” video out about e-commerce pages with multiple breadcrumb trails. This is the second video in a row to deal specifically with e-commerce sites. Last time, Matt Cutts discussed product pages for products that are no longer available. This time, he takes on the following question: Many of my items belong to multiple categories on …

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Google to Add Breadcrumb URLs to AdWords

Google will soon begin to implement “breadcrumb trails” into their text AdWords ads. Breadcrumb trails refer to a set of links that show the path to various categories within a website. In the Google-provided example, a shoe site ad could have breadcrumb links to the subcategories of “women’s shoes” and “sandals”: The example image below is from a Google support …

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