All Posts Tagged Tag: ‘branding’

Cowboys Stadium Renamed AT&T Stadium

Cowboys Stadium, where the NFL’s Dallas Cowboys have held home games since the 2009 season, has been officially renamed. Starting this week, the stadium will be known as AT&T Stadium, branded by the second-largest mobile provider in the U.S. “AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years,” …

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Google Posts Multiscreen Brand Building Webinar

Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and influence consideration for your brand using YouTube, the Google Display Network, and the Google Mobile Network.

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Controversy Makes Chick-fil-A One Of The Fastest Growing Brands On Facebook

I probably don’t have to tell you that Chick-fil-A is at the center of a great deal of controversy these days, concerning its open views on gay marriage. These views have led to a seemingly endless debate among Chick-fil-A supporters, opponents, and those who just want to eat some chicken and go on about their business. One thing is for …

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GutCheck Revolutionizes Online Marketing with Instant Research Communities

GutCheck out of Denver, Colorado just made the branding game a lot easier for online advertisers. With the introduction of their Instant Research Communities, marketeers are able to gain access to a plethora of consumer insights almost instantly. Advertisers can tap into existing communities on their websites, Facebook fan pages, Twitter, and Google Plus. GutCheck recruits and qualifies all the …

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Linkedin Tips for Showcasing Your Own Personal Brand

Linkedin wants to make its users aware of the need to distinguish themselves from the pack. With today’s ever more competitive job market, you need to work on refining your online personality and promoting what they call, your personal brand. We are all familiar with branding and what branding can do for a company or its products, but less often …

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Facebook Study Shows Brands How to Build Engagement

With the Facebook IPO imminent, it’s no coincidence that Facebook has been whipping itself into a business-friendly shape. To that end, Facebook began to update Facebook Studio, the website that allows marketers to develop their Facebook campaigns and compare them with others. Less than a month ago, Facebook released a demo tool for Facebook Studio that allows marketers to preview …

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Microsoft Kills Windows Live Branding

With Windows 8 just around the corner, Microsoft is re-thinking where its cloud services will fit into the mix. As a result, Microsoft has decided to kill the “live” branding it places around those services. In its place will be the new, simply named, Microsoft Account. Yesterday on the Microsoft Deveveloper Network “Building Windows 8″ blog, Steven Sinofsky, president of …

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Apple May Change the English Language With the IPad

Did you know that aspirin was once a brand name? So was heroin, the escalator, thermos, yo-yo, and the zipper. All were new products at one time or another, and all of them became so engrained in American culture and our collective lexicon that they were deemed too generic to be referred to as brands anymore. Branding experts are saying …

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