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branding Articles

Sometimes Your Biggest Fans Can Be Damaging to Your Brand
Don’t Just Jump on the Social Media “Brand” Wagon
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At ad:tech, Cheryl Stallworth, CEO North America of Firefly, talked about a social media study the firm conducted in which it explored consumer expectation of brands. 

"The thing that was interesting is that when it comes to people who are fairly sophisticated….there are a lot of similarities around the world," she said. "Regardless of the level of market development, you find very, very sophisticated social media users."

No Real Social Media Plan? Try Starting With This.
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Coming up with a social media plan isn’t always the easiest thing to do for businesses. There are so many factors that come into play, even beyond the landscape of communities that actually exist. For example, business leaders need to ask questions like: How much time should be spent interacting with social media sites? How many people should be representing the company on social sites? How much of their time should be dedicated to it? Should it be the full-time job of one person? The full-time jobs of more people? Only part of the job for a lot of people? Etc. Etc. Etc. 

Reputation Management Should Be Proactive, Not Reactive
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Fionn Downhill, CEO of reputation management firm Elixer Interactive and Attorney Geoffrey Wozman spoke in a session at SES Chicago called "Brand, Trademark & Reputation Management." Downhill says online reputation management combines marketing and public relations. 

Yahoo Answers Just Got More Valuable for Businesses
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Yahoo has released a new mobile version of Yahoo Answers. For users, this means a more convenient way to access what I believe is the biggest Answers site on the web from their mobile phones in an optimized, less painful fashion. With Yahoo Answers for mobile, users can:

Marketing Lessons from a Guy in His Underwear
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As you might imagine, social media marketing is one of the most discussed topics throughout the BlogWorld & New Media Expo this week in Las Vegas. Thousands of people are gathered at the Mandalay Bay to get advice and ideas to take home with them to their companies and help their brands excel online. 

Humanizing Your Brand is Inexpensive and Can Pay Off
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Consumers like brands that they can identify with, and it’s hard to identify with a business itself unless you can get to know a little bit about it. Social media and online video are pretty powerful tools for helping consumers get to know a business, and it can cost next to nothing. 

Funny or Die Launches Redesign, New Ad Opportunities
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Popular comedy site Funny or Die has launched a new redesign, adding adds new content and features. The site now provides new themed photo galleries, top 10 lists, and special guest blogs. It also gives advertisers a larger presence on the homepage and more in-video opportunities across the site.

Bing to Appear on Women’s Basketball Jerseys
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Microsoft announced today that it has signed a multiyear marquee partnership with the Seattle Storm and the Women’s National Basketball Association (WNBA). A representative for Bing tells WebProNews that the following will represent the following opportunities for Bing:

Super Bowl Ad Tweets Determine Brand Effectiveness
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As WebProNews reported, Mullen and Radian6 partnered to launch BrandBowl2010, a Twitter/Super Bowl event that allowed users to see near real-time ratings of the Super Bowls commercials. The two companies have now released the results.

5 Less Obvious Online Reputation Management Issues
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There are a lot of elements to online reputation management. Really, depending on how far you want to take it, the elements are basically limitless. Any web property out there that gives people a voice caters to potential reputation smearing.

There have been entire books written about online reputation management, and countless articles, but I just wanted to take the time to point out five things to keep track of that you may not have considered (or maybe you have…if so, good thinking).

Google and Heineken Study Search for Branding

This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken’s agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.

Some Brands Have Good Ideas For Social Media. Do You?
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Not all big brands are using social media tools to the potential they could be. For this reason, it really sticks out when they do. There are plenty of small businesses you can learn a lot about ways to use social media from, but it is the big brands that have the truly wide reach. These are the ones that are easier to find, just because they’re brands that you know.

Google Analyzes Rich Media Ad Effectiveness
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Google’s DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic,  this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.

Could Bing Snowball Into Google’s Territory?
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Google wants to make sure you don’t forget about Google like you forgot about Dre. With Bing, Microsoft has created the most buzz the company has ever seen in the search industry, and it is spending a large (and well-publicized) sum of money to make sure people know about this one.

Microsoft Readies Big Ad Assault for New Search Engine
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Microsoft is launching an ad attack against Google to the tune of $80-100 million, according to AdAge. This will include ads on television, radio, print, and of course online.

Following The Purchase Path To Lower Acquisition Costs

The phrase “attribution model” may be a bit too industry-jargonish, and for those of us who remember parcels of information left over from late-night Psych-class cramming, “attribution” means something else entirely.

Cybersquatting Goes Social
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Cybersquatting is not a new problem on the web. People have been squatting on domains for years. The Anticybersquatting Consumer Protection Act defines cybersquatting as registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. And it’s on the rise…

Microsoft Throwing Another Log Onto the Brand Fire

Here we go again with the whirlwind of search engine brands from Microsoft. Joseph Tartakoff with paidContent.org is reporting that Microsoft has trademarked what appears to be a new brand name of an upcoming mobile search engine. And that name is "Sift." He writes:

20 Tips for Getting More Out of LinkedIn
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LinkedIn wants you to use their social network. It only makes sense that they would provide helpful tips for doing so on their company blog. What’s a better use for a company blog anyway?

But LinkedIn is a popular social network among business professionals anyway, and those who already use it heavily and those who don’t can potentially benefit just the same by taking LinkedIn’s advice.

Tips for Personal Branding
 

Is Brand the Key to Ranking on Google?
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A recent SEOBook article highlights a good deal of evidence that Google is placing more emphasis on brands than ever before. Author Aaron Wall takes an in depth look at how Google’s algorithm has evolved over his own SEO career, and points out some hints Google has provided in the media as to where its headed before answering a few questions from me for this article.