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Infographic Looks At Viewable Impressions’ Impact On Brand Lift

Infographic Looks At Viewable Impressions’ Impact On Brand Lift

By Chris Crum March 21, 2014

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic. “One interesting finding the research uncovered that it’s not just …

Google Reportedly Ditching Google TV For Android TV Google Reportedly Ditching Google TV For Android TV
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When Google first revealed Google TV at Google I/O back in 2010, it showed a lot of promise, but even then, many were skeptical of its potential. It seems that now, Google is giving up on the brand, but not …

GoDaddy Re-Brands Itself For Small Businesses GoDaddy Re-Brands Itself For Small Businesses
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If you haven’t seen it yet, GoDaddy has a new ad out, and it stars Jean-Claude Van Damme. Yes, that Jean-Claude Van Damme. Why are we telling you about this? Well, it’s not just a commercial. It’s significant because it’s …

Here's The Second Yahoo Logo Option Here's The Second Yahoo Logo Option

Yahoo announced this week that it is changing its logo next month, and in the meantime, it will display a different logo on its various properties each day. Here’s what the first one looked like: Now, we get a look …

Cowboys Stadium Renamed AT&T Stadium Cowboys Stadium Renamed AT&T Stadium

Cowboys Stadium, where the NFL’s Dallas Cowboys have held home games since the 2009 season, has been officially renamed. Starting this week, the stadium will be known as AT&T Stadium, branded by the second-largest mobile provider in the U.S. “AT&T …

Google Posts Multiscreen Brand Building Webinar Google Posts Multiscreen Brand Building Webinar

Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and influence consideration for your brand using YouTube, the Google …

Chick-Fil-A Social Brand Growing Amid Controversy Chick-Fil-A Social Brand Growing Amid Controversy
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I probably don’t have to tell you that Chick-fil-A is at the center of a great deal of controversy these days, concerning its open views on gay marriage. These views have led to a seemingly endless debate among Chick-fil-A supporters, …

GutCheck Revolutionizes Online Marketing
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GutCheck out of Denver, Colorado just made the branding game a lot easier for online advertisers. With the introduction of their Instant Research Communities, marketeers are able to gain access to a plethora of consumer insights almost instantly. Advertisers can …

Linkedin Tips for Showcasing Your Personal Brand Linkedin Tips for Showcasing Your Personal Brand
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Linkedin wants to make its users aware of the need to distinguish themselves from the pack. With today’s ever more competitive job market, you need to work on refining your online personality and promoting what they call, your personal brand. …

Facebook Study Shows Brands How to Build Engagement Facebook Study Shows Brands How to Build Engagement
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With the Facebook IPO imminent, it’s no coincidence that Facebook has been whipping itself into a business-friendly shape. To that end, Facebook began to update Facebook Studio, the website that allows marketers to develop their Facebook campaigns and compare them …

Microsoft Kills Windows Live Branding Microsoft Kills Windows Live Branding
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With Windows 8 just around the corner, Microsoft is re-thinking where its cloud services will fit into the mix. As a result, Microsoft has decided to kill the “live” branding it places around those services. In its place will be …

Apple May Change the English Language With the IPad Apple May Change the English Language With the IPad
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Did you know that aspirin was once a brand name? So was heroin, the escalator, thermos, yo-yo, and the zipper. All were new products at one time or another, and all of them became so engrained in American culture and …

Blogging From The Heart Is Telling Personal, Inspiring Stories To Your Readers Blogging From The Heart Is Telling Personal, Inspiring Stories To Your Readers
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Running a successful blog, especially if you want that blog to be a business, requires a combination of strategies. It’s not just about marketing, branding, and SEO – but also about blogging from the heart. That’s the advice from ProBlogger …

Become a Social Business, Not Just a Social Brand Become a Social Business, Not Just a Social Brand
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Many businesses utilize social media sites like Facebook, Twitter, and LinkedIn to communicate their brand message. This marketing method has worked so well that a lot of businesses have even dropped some of their traditional marketing practices to focus more on their social efforts. But, does this make a business social?

GroupMe Featured Groups Announced

To those of you not familiar with GroupMe and other group messaging apps, they allow users to create groups of family, friends or co-workers that will all receive any text sent by a member of that group through the app …

Are You Treating Your Followers Like Human Beings?

WebProNews recently spoke with Patrick O’Keefe, the owner of the iFroggy Network, who had some interesting things to say about how fans can tarnish your brand when responding to your critics. He also shared some more general thoughts about how to treat your fans/customers in general. 

Sometimes Your Biggest Fans Can Be Damaging to Your Brand