There are a lot of elements to online reputation management. Really, depending on how far you want to take it, the elements are basically limitless. Any web property out there that gives people a voice caters to potential reputation smearing.
There have been entire books written about online reputation management, and countless articles, but I just wanted to take the time to point out five things to keep track of that you may not have considered (or maybe you have...if so, good thinking).
This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.
Not all big brands are using social media tools to the potential they could be. For this reason, it really sticks out when they do. There are plenty of small businesses you can learn a lot about ways to use social media from, but it is the big brands that have the truly wide reach. These are the ones that are easier to find, just because they're brands that you know.
Google's DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.
Google wants to make sure you don't forget about Google like you forgot about Dre. With Bing, Microsoft has created the most buzz the company has ever seen in the search industry, and it is spending a large (and well-publicized) sum of money to make sure people know about this one.
Microsoft is launching an ad attack against Google to the tune of $80-100 million, according to AdAge. This will include ads on television, radio, print, and of course online.
The phrase “attribution model” may be a bit too industry-jargonish, and for those of us who remember parcels of information left over from late-night Psych-class cramming, “attribution” means something else entirely.
Cybersquatting is not a new problem on the web. People have been squatting on domains for years. The Anticybersquatting Consumer Protection Act defines cybersquatting as registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. And it's on the rise...
Here we go again with the whirlwind of search engine brands from Microsoft. Joseph Tartakoff with paidContent.org is reporting that Microsoft has trademarked what appears to be a new brand name of an upcoming mobile search engine. And that name is "Sift." He writes:
LinkedIn wants you to use their social network. It only makes sense that they would provide helpful tips for doing so on their company blog. What's a better use for a company blog anyway?
But LinkedIn is a popular social network among business professionals anyway, and those who already use it heavily and those who don't can potentially benefit just the same by taking LinkedIn's advice.
Tips for Personal Branding
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