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All Posts Tagged Tag: ‘branding’

Small Businesses Regret Not Doing More Of This

Small Businesses Regret Not Doing More Of This

Branding is a key component to a successful business, and that includes when your’e first starting out. It seems a lot of businesses regret not spending more of their efforts on branding in the early days. Do you regret not putting more focus on branding? How high of a priority is it to you now? Share your thoughts in the …

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YouTube Gives Creators New Custom URLs

Google announced that YouTube creators with at least 500 subscribers may get emails and in-product notifications enabling them to claim updated custom URLs. In these notifications, creators will see a few options based on the channel’s description, Google identity, and associated websites. So it’s not totally custom. It’s at Google’s suggestion, but it should still be helpful if you’ve made …

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Ebola Heroin Found in Jersey Drug Bust

Anyone who’s ever watched The Wire knows about heroin branding. Dealers come up with outrageous-sounding names for the product they sell on the streets. It may actually be no different from the stuff around the corner, but if you got some “Death Row” from a guy last weekend, and that stuff proved to be to your liking, you come back …

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Hershey’s New Logo Accompanies Corporate Rebranding

For over 100 years The Hershey Company has been associated with American chocolate. Now the company has announced a significant corporate rebranding that includes a new logo design. According to Hershey’s announcement, the rebranding is bringing a “refreshed” corporate brand that it hopes will position the company well for the coming decades. Hershey also believes that the new branding has …

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Infographic Looks At Viewable Impressions’ Impact On Brand Lift

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic. “One interesting finding the research uncovered that it’s not just enough to ensure your inventory is viewable, but that time ‘in view’ is a critical measure to increase brand lift …

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Fear Can Build Brand Loyalty, Shows Study

It’s well-known anecdotally that horror can bring people together. A scary movie or haunted house trip can bring couples and friends closer than most communal activities as people cling to each other out of fear. It turns out, however, that such a strategy might also work for brands. A new study set to be published in the Journal of Consumer …

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Intel Ditches McAfee Brand, John McAfee Gives Thanks

Intel announced the launch of a new Intel Security brand, and that all McAfee products will be transitioned over to this brand over time. The company bought McAfee for $7.6 billion in 2010. “The complexity of keeping digital identities safe grows as mobile applications and devices become a more important part of our daily lives,” said CEO Brian Krzanich. “Intel’s …

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5 Ways to Make Your Small Business Shine on Instagram

Instagram is one of the hottest social media platforms on the internet. When Facebook bought Instagram for $1 billion back in 2012 it not only increased the popularity of Instagram, but it also really showed the true value of the company. Smart small business owners in all industries are noticing Instagram and are trying to capitalize on this constantly growing …

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Brandi Glanville Celebrates 41st Birthday, Housewives Noticeably Absent

Sharpen your claws, kitty cats – a new fight could be in the making. “Real Housewives of Beverly Hills” star Brandi Glanville celebrated her 41st birthday with fabulous food and friends, but who wasn’t there is what has people talking. Fellow housewife, Yolanda Foster, wife of music mogul David Foster, was supposedly invited and ready to attend, but dropped out …

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Google Reportedly Ditching Google TV For Android TV

When Google first revealed Google TV at Google I/O back in 2010, it showed a lot of promise, but even then, many were skeptical of its potential. It seems that now, Google is giving up on the brand, but not the concept, moving toward an Android TV strategy, and leaving Google TV in the past. Google has not announced this …

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Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses

If you haven’t seen it yet, GoDaddy has a new ad out, and it stars Jean-Claude Van Damme. Yes, that Jean-Claude Van Damme. Why are we telling you about this? Well, it’s not just a commercial. It’s significant because it’s the first step in a big shift in branding strategy from the company that has generated a great deal of …

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Here’s The Second Yahoo Logo Option

Yahoo announced this week that it is changing its logo next month, and in the meantime, it will display a different logo on its various properties each day. Here’s what the first one looked like: Now, we get a look at the second option: Here’s a look at what it looks like on some of Yahoo’s properties: Here Yahoo runs …

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