WebProNews

SearchRev Says Buy Your Keywords, Big Brands

Major brand name companies that rank highly in organic search for their brands should close the loop of their marketing campaigns by purchasing the brand keywords for paid search too.

Advice for Reputation & Brand Management

Recently I had a chance to post at WPW some reputation management help for Rebecca Kelly from SEOmoz.org. Here is the thread from WPW: Reputation Management Advice

CPG Brand Sites Attract 66 Million Visitors

During the third quarter of 2007, consumer packaged goods (CPG) brand sites brought in a total of 66 million U.S. visitors, an increase of 10 percent over the same period last year, according to comScore.

MSN Video 2nd Most Popular Video Brand

MSN Video is now the second most popular video brand on the internet, following a 25.3% traffic surge in October.

Making Link Bait Work For You

Link baiting. You've heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached.

Relevance...Is it Relevant?

As we mentioned Friday, Live Search is very proud of itself for finally making its results relevant. Unfortunately, I think their relevance push was obviously too little, too late.

Live Blogging the Personal Branding Summit

This is a great sign.  Today there is a very unique event happening throughout the day - the Personal Branding Summit is a telesummit of some top speakers all talking about the topic of personal branding. 

In Context Web Ads Brand Better

Advertising displayed on relevant content pages on general interest Web sites did better than the same advertising on out of context pages, according to a study by Online Testing eXchange and commissioned by ContextWeb.

Marketers Plan for More Social Media Benefits

It’s always nice to see another bit of research supporting the business use of social media. This one comes from Prospero Technologies, which provides businesses with a social media platform including blogs, widgets, article commenting, ratings and reviews and other tools.

Google Wants To Accelerate Brands

Even though Google doesn't want to be an advertising agency, the goals they have for their clients mimic what Madison Avenue tries to accomplish each day.