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Borders.com Adds Social Features

Borders.com has partnered with Bazaarvoice, a social commerce applications provider to offer user rating and reviews on its recently launched Web site.Borders said its working with Bazaarvoice because it helps create a "Compelling and interactive online experience.""When you walk through a Borders store, you quickly realize that customer conversations are an essential part of the shopping experience," said Kevin Ertell, senior vice president of e-business for Borders Group, Inc.

Borders Launches New Web Site

Borders Group Inc. has launched its own ecommerce site after a year and a half of development and testing.The new site will allow customers to shop online and will also be available on in-store kiosks for people to use while they shop.

Amazon's Answer to MP3 Competition?

Borders ends its online sales relationship with Amazon in April and is exploring the addition of a download an mp3 only download store to its new online offering.

Borders Prepares For Launch Of Online Site

Borders online relationship with Amazon.com will end in April when the book retailer will strike out on its own with the launch of its new site.