Book Articles

Trailer For J.J. Abrams Strange Novel “S.” Released Online

Around a month ago, Bad Robot released a trailer for J.J. Abrams’ latest project. At the time it seemed it was for something called Stranger, but no one really knew much else about it… only that it was quite odd. …

Princess Diana: Biopic Star Naomi Watts Takes Heat
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The biopic is simply titled Diana and it premiered Thursday to controversy that probably ought to have been expected. The star portraying the iconic princess of Wales is Naomi Watts, and Watts seems to be catching most of the lightening. …

Adam Carolla Lawsuit: Radio Personality Sued By Friend Again
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Adam Carolla is now embroiled in another lawsuit being brought against him by the friend who previously brought a lawsuit against the Internet and radio personality. Reuters is reporting that Donny Misraje is suing Carolla for a few pictures included …

The Legend Of Zelda: Hyrule Historia Gets A Trailer

Nintendo is known for charting new territory in gaming. The Wii transformed the industry, and the Wii U may just do it again. Beyond game consoles, however, Nintendo is also changing the world of books by creating what may be …

History Of Gaming Book Looks To Kickstarter For Funding
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Did you know that there was an amazing book that detailed the history of gaming from its infancy to the modern day? No, well, that book is now outdated and out of print. The author wants to publish a new …

eBook Readers Staying Home, Forgoing Visits To The Local Bookstore eBook Readers Staying Home, Forgoing Visits To The Local Bookstore

On one hand, the rapidly growing adoption of eBooks is great. I mean, anyone who has ever played with a Kindle has to be impressed by the convenience of the whole system. In only a few seconds after I decide …

Facebook Posts Turned Into A Book Facebook Posts Turned Into A Book

When Cynthia Legette Davis began posting inspirational messages for her Facebook friends in 2010, little did she know the posts would wind up as a book. But that’s exactly what happened. The inspirational Facebook posts now make up Davis’ newest …

Abraham Lincoln Vampire Hunter Trailer Releases, Grab Your Ax Abraham Lincoln Vampire Hunter Trailer Releases, Grab Your Ax

It was only a matter of time before a movie was made, based on Seth Grahame-Smith’s New York Time’s bestselling book, Abraham Lincoln, Vampire Hunter. The book which spawned this legendary cover (which poses as a decoration in my house). …

Advertising To Make Its Way Onto Amazon Kindles

Amazon apparently has some big plans for their Kindle e-reader and it involves advertising. That’s right, advertising. After all, what would a good book be without advertising, right?

Google To Throw Its Hat In The eBook Arena

Google’s been slowly edging its way into the book business for a good long while now. First Google Book Search, then a deal to show books still in copyright—and now they’re getting ready to take on Amazon in the eBook department.

MySpace, Facebook To Spread the Love.
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Christmas isn’t even here yet and the social networking giants Facebook and MySpace are already focusing on Valentine’s Day. MySpace will introduce members to a pickup artist, while Facebookers get access Match.com’s Little Black Book, both in efforts to help members’ love lives.

You remember in college when you had a large circle of male and female buddies and everything was awesome until two of the buddies started dating and then it just got weird? Well, Facebook and MySpace are looking to mimic that phenomenon online.

Google’s Online Marketing Challenge

Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).

Amazon Buys Extremely Rare J.K. Rowling Book

J.K. Rowling created seven handwritten, leather-bound copies of a book called The Tales of Beedle the Bard.  Six were given to close friends, and the last was sold to Amazon.com for about $4 million.

What Do You Think About Paid Links?
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Paid links and PR drops were a hot topic at Pubcon Las Vegas last week. We talked to Matt Cutts about it in a video interview, and he explained it quite rationally.

PubCon – Optimize for Contextual Ads
Contextual ads clearly require a different type of optimization from traditional graphics and banner ads.

Focusing your site specifically for contextual ads will often result in higher search engine rankings because of the added targeting effort. This panel will look at various optimization and utilitarian methods of engineering a site specifically for contextual based advertising.


  • Detlev Johnson


Social Media Release Useless?

Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae – a phrase from Seth Godin’s new book on marketing. 

Bonnie Brown On Massaging Google Geeks
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Bonnie Brown was working as massage therapist at Google from 1999 to 2004. Before that, she ran a private school for 10 years. Now, Bonnie is traveling and also wrote a book called Giigle: How I Got Lucky Massaging Google. I met up with her on Google Talk (the transcript below has spellchecking and punctuation added).

Recommended Online Marketing & PR Reading List

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

Google Helping the Autistic with Project Spectrum

Take a look at this video, where Google explains Project Spectrum, an effort by Google to help those with autism take advantage of their gifts for working and expressing themselves visually using Google SketchUp, its free 3D modeling software:

Google Won’t Dominate Book Search

Despite the hubbub generated by a New York Times report, the world of book digitization doesn’t start and end with Google, or even the participation of Microsoft and Yahoo in the Open Content Alliance.

Google Book Scans Gain Harvard Appeal

Three thousand people may not sound like a lot, but it is relatively early in Google’s book scanning endeavor, and that number of Harvard students may be the vanguard of scanned book readership.

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