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Advertising To Make Its Way Onto Amazon Kindles

Amazon apparently has some big plans for their Kindle e-reader and it involves advertising. That’s right, advertising. After all, what would a good book be without advertising, right?

Google To Throw Its Hat In The eBook Arena

Google’s been slowly edging its way into the book business for a good long while now. First Google Book Search, then a deal to show books still in copyright—and now they’re getting ready to take on Amazon in the eBook department.

MySpace, Facebook To Spread the Love.
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Christmas isn’t even here yet and the social networking giants Facebook and MySpace are already focusing on Valentine’s Day. MySpace will introduce members to a pickup artist, while Facebookers get access Match.com’s Little Black Book, both in efforts to help members’ love lives.

You remember in college when you had a large circle of male and female buddies and everything was awesome until two of the buddies started dating and then it just got weird? Well, Facebook and MySpace are looking to mimic that phenomenon online.

Google’s Online Marketing Challenge

Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).

Amazon Buys Extremely Rare J.K. Rowling Book

J.K. Rowling created seven handwritten, leather-bound copies of a book called The Tales of Beedle the Bard.  Six were given to close friends, and the last was sold to Amazon.com for about $4 million.

What Do You Think About Paid Links?
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Paid links and PR drops were a hot topic at Pubcon Las Vegas last week. We talked to Matt Cutts about it in a video interview, and he explained it quite rationally.

PubCon – Optimize for Contextual Ads
Contextual ads clearly require a different type of optimization from traditional graphics and banner ads.

Focusing your site specifically for contextual ads will often result in higher search engine rankings because of the added targeting effort. This panel will look at various optimization and utilitarian methods of engineering a site specifically for contextual based advertising.

Moderator:

  • Detlev Johnson

Speakers:

Social Media Release Useless?

Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae – a phrase from Seth Godin’s new book on marketing. 

Bonnie Brown On Massaging Google Geeks
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Bonnie Brown was working as massage therapist at Google from 1999 to 2004. Before that, she ran a private school for 10 years. Now, Bonnie is traveling and also wrote a book called Giigle: How I Got Lucky Massaging Google. I met up with her on Google Talk (the transcript below has spellchecking and punctuation added).

Recommended Online Marketing & PR Reading List

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

Google Helping the Autistic with Project Spectrum

Take a look at this video, where Google explains Project Spectrum, an effort by Google to help those with autism take advantage of their gifts for working and expressing themselves visually using Google SketchUp, its free 3D modeling software:

Google Won’t Dominate Book Search

Despite the hubbub generated by a New York Times report, the world of book digitization doesn’t start and end with Google, or even the participation of Microsoft and Yahoo in the Open Content Alliance.

Google Book Scans Gain Harvard Appeal

Three thousand people may not sound like a lot, but it is relatively early in Google’s book scanning endeavor, and that number of Harvard students may be the vanguard of scanned book readership.

A Lesson in Social Community Marketing

In my forthcoming book, I take a look at how Nike has increased sales by tapping into social community marketing initiatives. Instead of simply shoveling more TV and print ads down our throat, Nike is instead shifting its marketing budget to non-traditional channels.

Google, Random House Close To Book Search Deal

Random House maybe closer to joining Google’s book search project, something the world’s largest publisher has been opposed to in the past.

Interview with Web Analyst Manoj Jasra

Continuing my series of interviews with Web Analysts, here is an interview with Manoj Jasra.

Google Analytics ‘Coffee Table Book’ Debuts

I’m not sure what constitutes a "coffee table" book in Mountain View, or wherever there might be another high concentration of Internet professionals, but an e-book on Google Analytics wouldn’t make the definition in my house. I prefer my etymological dictionary because I am an entirely different kind of geek.

Google Library Foe Penning Googlization Book
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Siva Vaidhyanathan sees reasons to worry about Google and its goal of organizing the world’s information.

Google Book Search Homepage Redesign

The Google Book search homepage just received a redesign (some of you were able to spot this prototype before, but it just went live for all). It now looks more like book shelf than straight-forward search engine; instead of the typical Google logo + input box, you’ll be seeing a couple of pre-selected covers as images, making for a more explorative approach.

Google Book Search Gets Commendable UI Update

I keep a list of books and stories that I’d like to read, and, thanks to an update to Google Book Search, I believe my list is about to get a lot longer; the Google Book Search homepage now essentially gives suggestions every time you visit it.

Google Book Search Adds New Features
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Google has announced the launch of some new features for Google Book Search.

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