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BlogWorld Expo Articles

Non-Marketing Marketing Strategies That Can Rapidly Grow Your Business Non-Marketing Marketing Strategies That Can Rapidly Grow Your Business
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Marketing is a tricky beast, especially when it comes to Internet business. Overdo it and your potential customers will see right through it, but, if you ignore it, who’s going to know about the products you’re offering? Balance is the …

Businesses Should Use Social Media For Relevance, Connection With Customers Businesses Should Use Social Media For Relevance, Connection With Customers

It’s undeniable that we are in the era of social media. It’s no longer a bonus for companies to have an active presence on Twitter and Facebook – it’s become a necessity. If you can’t interact with your followers in …

Act of Valor, A New Film Starring Real-Life Navy SEALs, Gets A BlogWorld Preview Act of Valor, A New Film Starring Real-Life Navy SEALs, Gets A BlogWorld Preview

At the 2011 BlogWorld Expo, attendees are being treated to a first look at the upcoming 2012 action thriller Act of Valor. The film, set to release in 2012, stars real-life active-duty Navy SEALs. Here’s what they have to say …

Google+ “It’s already good for rankings” Google+ “It’s already good for rankings”
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Google+ hasn’t even been around 6 months yet, and it’s considered a major player in the social media realm. It regularly draws comparisons to both Facebook and Twitter. But, Google+ does have one thing going for it that currently Facebook …

Does Google+ Threaten Twitter More Than Facebook? Does Google+ Threaten Twitter More Than Facebook?
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Since Google+ appeared on the social media stage, it has suffered comparisons to the already-well-established giants of the game: Twitter and Facebook. And in a way, these comparisons are justified. Google+ definitely takes elements of both Facebook and Twitter, but …

Content Curation: What Does it Take to Be Successful? Content Curation: What Does it Take to Be Successful?
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WebProNews had a little Q&A with Kate Brodock, the Executive Director of Digital and Social Media at Syracuse University about content curation on the web. She will be giving a talk on this subject at BlogWorld next week, but we …

Is There Too Much Marketing in Social Media? Is There Too Much Marketing in Social Media?
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Although social media is supposed to be about real social interactions, it seems that they are getting harder and harder to come by. This trend is so ironic given the basis for what social networking even is.

Changing the “Used Car Salesman” Perception of Selling Changing the “Used Car Salesman” Perception of Selling
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When you think of selling, what do you think of? If you’re like me, you totally think of the sleazy used car salesman like in the image below. It’s not, of course, that all salesmen are like this, and even all used car salesmen for that matter, but that type of stigma is just naturally associated.

Guess What? Social Media Measurement Doesn’t Have to Be Hard Guess What? Social Media Measurement Doesn’t Have to Be Hard
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What is it about social media measurement that makes it so hard for people to grasp? It is it really that it’s so hard, or is it that people are missing the point? According to Dave Fleet, the Vice President of Digital at Edelman in Toronto, marketers often make it harder than it is.

Self-Publishing Vs. Traditional Publishing Self-Publishing Vs. Traditional Publishing
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The publishing industry has witnessed significant changes over the past few years thanks mostly to the Internet. Consumer behavior has drastically shifted from offline consumption of news and information to online consumption. As a result, traditional publishers such as newspapers have been labeled “dead” and more and more bookstores are closing their doors.

Become a Social Business, Not Just a Social Brand Become a Social Business, Not Just a Social Brand
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Many businesses utilize social media sites like Facebook, Twitter, and LinkedIn to communicate their brand message. This marketing method has worked so well that a lot of businesses have even dropped some of their traditional marketing practices to focus more on their social efforts. But, does this make a business social?

Comedy and Alcohol at BlogWorld

The closing keynote of the BlogWorld Expo this past weekend was set up like The Late Show. Guy Kawasaki came out and told some jokes in David Letterman fashion (complete with Late Show-like desk and chairs), then he introduced the audience to actor/comedian Kevin Pollak.

Jermaine Dupri, Anthony Edwards on New Media for Celebs
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The BlogWorld Expo out in Vegas, which wrapped up over the weekend, attracted some major star power. One session in particular included Anthony Edwards (whom you may remember from films like Revenge of the Nerds and Pet Sematary 2, as well as the television program ER), and Jermaine Dupri, the man who brought us groundbreaking hip hop acts Kris Kross and Da Brat.

Can New Media and Old Media Get Along?
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An interesting topic was discussed at the BlogWorld Expo in a session called the "Death and Rebirth of Journalism," which WebProNews attended.

Successful Blogger Makes Conan O’Brien and Ellen Show
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BlogWorldWebPronews anchor Abby Prince-Johnson was present for the keynote delivered by Gary Vaynerchuk of Wine Library TV at the BlogWorld Expo. Vaynerchuk talked about how "America is a branded society."

Social Media Whirlwind Leaves Las Vegas

The BlogWorld Expo has ended, and most of its participants have found their way home from Las Vegas. Now, for those who either didn’t make it to the city or had so much fun that the details are a little hazy, we’ll try to sum up some of the conference’s main points.

BlogWorld Expo: Building A Brand

Advice can live or die based on the standing of whoever’s giving it, and reputation management is an especially tricky subject.  Rather than have some unheard-of folks talk about blogs and branding, then, BlogWorld’s keynote tapped two people who are rather well known.

BlogWorld Expo: Putting Social Media Into the Newsroom

BlogWorldWebPronews anchor Abby Prince-Johnson was present for the "Putting Social Media Into the Newsroom" session at BlogWorld over the weekend. Speakers at this session included Jason Falls, Jeremy Pepper, and Daniel Honigman.

BlogWorld Expo: The Best Ways To Approach Bloggers
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Bloggers can offer companies a great way of getting in contact with potential customers and angry critics.  Sending out unsolicited releases is not, however, the best method of reaching bloggers, and so a session at the BlogWorld Expo explored the relationship between bloggers and PR departments.

BlogWorld Expo: Microjournalism

BlogWorldWebPronews anchor Abby Prince-Johnson was present for the "Microjournalism: Breaking news in 140 words or less" session at BlogWorld on Saturday. This one featured Robert Scoble, Doc Searls, and Laura Fitton.

BlogWorld Expo: State of the Blogosphere Address
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BlogWorldWebPronews anchor Abby Prince-Johnson was present for the State of the Blogosphere Address and Opening Keynote session at BlogWorld on Saturday.