WebProNews

A Common Theme at BlogWorld: Conversational Marketing

This was the first annual BlogWorld conference held in Las Vegas on Nov. 8th and 9th.  It was a two day conference and was filled with marketers, bloggers, PR professionals, etc.  I attended the following sessions:

Understanding the Social Media Landscape

My first session of BlogWorld was Chris Heuer and Marshall Kirkpatrick presenting "Understanding the Social Media Landscape." Social media Web sites are places where people, businesses and organizations can connect with each other. Chris described some of the tenets of social media:

BlogWorld: Building Relationships with Bloggers

Building relationships with bloggers has been the hot topic of the last year, with an emphasis on the last couple of weeks - courtesy of Mr. Chris Anderson.

BlogWorld: CPM Rate Discussion

There were two interesting things–among many–that I learned from attending Leo Laporte and Justine Ezarik’s session at BlogWorld. First, from Justine, I discovered a new video player from Viddler that has the cool feature of allowing you to tag and comment on segments of a video.

BlogWorld: Cult Of Blogging, Minus Two Members

In a session called “The Cult of Blogging,” the sect turned out to be a little smaller than expected; out of three scheduled speakers, only one managed to show up.  Om Malik gets a pass - the poor fellow apparently threw his back out - but Michael Arrington simply forgot to come, leaving us with Leo Laporte and surprise guest Justine Ezarik.

Random Musings from BlogWorld

Yesterday saw the real first day of BlogWorld–the previous day was an extra entrepreneur and corporate day–and 1500 bloggers descended on the Las Vegas convention center. Despite a few teething problems–poor audio at the keynote, not enough session moderators, and few microphones for audience questions–the conference was a success.

BlogWorld: Future Of New Media Includes Audio

A lot of the blogs you’ll see are all text; there are also plenty featuring only video.  But according to Leo Laporte, a sweet spot exists around the concept of podcasting.

BlogWorld Expo - CLIQ Unites Bloggers

Bloggers can now extend their reach and engage their audiences by teaming up with other blogs they like.

Blogworld: PR Dos & Don'ts

Lead by Sue Bohle - a few friends on the panel, including Brian Solis and John Earnhardt of Cisco. Eastman Kodak, SAP, PRWeb and BlogAds were also part of the panel.

BlogWorld Expo - Blogging Ethics

Amy Gahran ran her panel at the Blog World Expo on Ethics - with a cool group of people, including friends Lynne Johnson of Fast Company and Toby Bloomberg.