WebProNews

Technorati CEO Talks State of the Blogosphere

Update 2: Here is our exlcusive interview with Technorati CEO Richard Jalichandra from the BlogWorld Expo this past weekend:      

Comedy and Alcohol at BlogWorld

The closing keynote of the BlogWorld Expo this past weekend was set up like The Late Show. Guy Kawasaki came out and told some jokes in David Letterman fashion (complete with Late Show-like desk and chairs), then he introduced the audience to actor/comedian Kevin Pollak.

Avoiding The Pitfalls Of Social Media

To some people, social media's a shiny, happy, ball o' fun.  Or at least an invaluable marketing tool.  There are dangers, however, and during a session at BlogWorld titled "Social Media: The Bad and the Ugly," four experts outlined six of them. (Coverage of the BlogWorld conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Jermaine Dupri, Anthony Edwards on New Media for Celebs

The BlogWorld Expo out in Vegas, which wrapped up over the weekend, attracted some major star power. One session in particular included Anthony Edwards (whom you may remember from films like Revenge of the Nerds and Pet Sematary 2, as well as the television program ER), and Jermaine Dupri, the man who brought us groundbreaking hip hop acts Kris Kross and Da Brat.

Can New Media and Old Media Get Along?

An interesting topic was discussed at the BlogWorld Expo in a session called the "Death and Rebirth of Journalism," which WebProNews attended.

Reaching Your Audience Via Internet Marketing

Blogging, social networking and email newsletters all have one thing in common, they fall under the umbrella of Internet marketing. (Coverage of the BlogWorld conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.) In the session "Internet Marketing for Smart People," the panel discussed the various ways to reach an audience online.

Twitter "Game" Discussed, Dismissed At BlogWorld

Regardless of what some individuals and marketers seem to think, the point of Twitter is not to amass as many followers as possible.  Experts discussed this and other no-nos - along with what you should do - at BlogWorld during a session titled "The Twitter Game - How To 'Play' Social Networking And Why It's A Bad Idea."