Yes, a blog is only successful as its content, but if your platform looks like a joke, it really won’t matter how good the content your presenting is. In other words, design is still, and will always be, an important …

As you may recall, about a year ago, the Federal Trade Commission (FTC) set some guidelines into motion, concerning endorsements and testimonials. The main point of these guidelines was to ensure full disclosure when people lending endorsements and testimonials receive any kind of compensation from the marketer or advertiser. 

More WebProNews Videos How much information is too much for a soldier in the United States Army to divulge through blogging and social media? Anything that puts other soldiers’ lives at risk. According to the Army’s Chief of Strategic Communications, …

WebProNews recently spoke with Ellen Gerstein, the Director of Marketing at John Wiley & Sons, the publishing firm behind the "For Dummies" books among many others. She discussed the impact blogs and social media have had on the publishing industry and gave some advice for bloggers looking to get books published.

WebProNews recently spoke with popular radio and podcast personality Adam Carolla. After being fired from his radio show, he started a podcast and after just two weeks, it reached 2.4 million downloads. Some people consider him a pioneer in podcasting, but he doesn’t seem to really think of it that way. "I was doing a radio show, and then they fired me," he says.

As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing message, but what a lot of business decision makers might not realize is that it can be the combination of tactics that work much better than any one strategy.

WebProNews recently spoke with Doug Ulman, President and CEO of Livestrong, the nonprofit behind the famous yellow wristband and a huge cancer-fighting movement.

One of the many challenges of corporate social media is that it never stops evolving. New tools, applications, features, and strategies emerge just about every day. It can be tough keep up. That’s why constantly learning has to be part of the strategy as a whole.

Businesses are still struggling with finding the right social media strategies, let alone strategies for check-in apps like Foursquare, Gowalla, and the recently launched Facebook Places. WebProNews spoke with Lawrence Coburn, CEO of geolocation app provider DoubleDutch about where this industry is headed and what it means for businesses looking to take advantage.

Now that I’ve had time to regroup (a little bit anyway) after a long day of travel, I’d like to reflect a bit on the BlogWorld & New Media Expo that wrapped up over the weekend. If there was one thing to take away from the event, it is that creating good content and engaging with people are the ways to go if you want to succeed in blogging and new media. 

The keynote at BlogWorld this morning was an interesting one, looking at how new media has changed the landscape of politics. Mark Penn, former Chief Messaging Architect for President Clinton and Karen Hughes, former Chief Messaging Architect for President Bush discussed the power blogs and social media have had on shifting elections and public perception. 

Everyone wants to make money online, and a blog is one of the first things to which many turn to achieve this. There has been so much made of this concept over the years. 

There are entire businesses based on helping others learn about making money blogging. It’s entirely possible to do, but it’s also easier said than done. 

You can look at the tourism industry and get a feel for the problems companies of all kinds are facing in terms of social media engagement every day. I just sat in on  a session at BlogWorld aimed at such companies, but the themes were much broader – how to filter though all the noise of the web to find discussions about your brand, ways to harness the social media tools that are available to us to actually get some use out of them, how to use different kinds of search engines to engage with people, etc. 

WebProNews is in Las Vegas covering BlogWorld & New Media Expo. You can watch (and come back to) the video player below to watch continuing coverage throughout the show. We are presenting the keynotes and exclusive interviews with speakers from the show. 

Who’s there? Check out the schedule here. You can also look at the banner at the top of WPN to see upcoming interviews. The show goes on through Saturday, so check back often. 

As you might imagine, social media marketing is one of the most discussed topics throughout the BlogWorld & New Media Expo this week in Las Vegas. Thousands of people are gathered at the Mandalay Bay to get advice and ideas to take home with them to their companies and help their brands excel online.