WebProNews

The Danger of Aggressive Ad Placement

When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content. Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

Matt Cutts Provides More Cloaking Giggles

A Danish company provided the daily allowance of raised eyebrows for its claim of offering undetectable cloaking techniques.

The Difficulty With Grabbing Attention In Search

Those much-revered top five placements on search engines for a given set of keywords only draws the viewer's attention for seven seconds. Gord Hotchkiss sees this short attention span as a call to brands to keep doing their market research.

Writers Ding Viacom Over Google Lawsuit

Even though Hollywood executives claim this Internet thing is too new for them to figure out how much they can cut out of it for writers, the scribes pointed out Viacom seems to have an idea.

Malware Draws More Attention To DoubleClick

Compared to murder, malware isn’t so bad.  It’s not exactly good, though, and in a development that can’t please Google, it’s been connected to DoubleClick.

Profitable Niche Publishing Business Models

Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:

Yahoo: Pay No Attention To Site Explorer

Logged in to Site Explorer? Logged out? Those inlink counts looked different because they were, according to Yahoo Search.

Building Your Attention, Traffic, Trust, & Subscriber Base

Some Things Only Spread Because Who is Behind Them I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results...because one channel has attention while the other does not.

Exploitation of Passion for Profit

Buying Attention & Building Trust With content that you freely distribute you are primarily trying to build relationships with people who don't know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention. Highbrow = Low Readership Most potential buyers can not distinguish between great information and average information, but most people...

Links or Content? Nope, Attention

WebmasterWorld recently had another debate on which is more important: links or content. But the debate is flawed. Links or content alone are just one type of asset. You might be able to profit from either for a while, but ultimately the real measure of relevancy and staying power is attention.