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The Danger of Aggressive Ad Placement
By · November 30, 2007
When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content.

Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

Matt Cutts Provides More Cloaking Giggles
By · November 28, 2007 · 1

A Danish company provided the daily allowance of raised eyebrows for its claim of offering undetectable cloaking techniques.

The Difficulty With Grabbing Attention In Search
By · November 21, 2007 · 3

Those much-revered top five placements on search engines for a given set of keywords only draws the viewer’s attention for seven seconds. Gord Hotchkiss sees this short attention span as a call to brands to keep doing their market research.

Writers Ding Viacom Over Google Lawsuit
By · November 16, 2007 · 7

Even though Hollywood executives claim this Internet thing is too new for them to figure out how much they can cut out of it for writers, the scribes pointed out Viacom seems to have an idea.

Malware Draws More Attention To DoubleClick
By · November 13, 2007

Compared to murder, malware isn’t so bad.  It’s not exactly good, though, and in a development that can’t please Google, it’s been connected to DoubleClick.

Profitable Niche Publishing Business Models
By · November 13, 2007
Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:

Yahoo: Pay No Attention To Site Explorer
By · October 26, 2007 · 1

Logged in to Site Explorer? Logged out? Those inlink counts looked different because they were, according to Yahoo Search.

Building Your Attention, Traffic, Trust, & Subscriber Base
By · October 2, 2007

Some Things Only Spread Because Who is Behind Them

I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results…because one channel has attention while the other does not.

Exploitation of Passion for Profit
By · October 2, 2007

Buying Attention & Building Trust

With content that you freely distribute you are primarily trying to build relationships with people who don’t know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention.

Highbrow = Low Readership

Most potential buyers can not distinguish between great information and average information, but most people…

Links or Content? Nope, Attention
By · September 24, 2007
WebmasterWorld recently had another debate on which is more important: links or content. But the debate is flawed. Links or content alone are just one type of asset. You might be able to profit from either for a while, but ultimately the real measure of relevancy and staying power is attention.

Brand Keywords Create Sustainable Profit Margin
By · September 24, 2007
The Microsoft AdCenter blog posted that 35% of top search queries are brand related:

Behaviorally Targeted Ads Get More Attention
By · September 14, 2007

Behaviorally targeted ads outperform contextual ads by as much as 22 percent in some categories; according to a new study from Revenue Science conducted by JupiterResearch.

Yahoo Eats Up Attention From The Onion
By · August 31, 2007

It could be an act of misdirection – “here, watch the funny man while we fire you one by one!” – but things nonetheless took a lighthearted turn at Yahoo when Peter Koechley, Managing Editor of The Onion, came to visit.

Google Tweak Decimates Answers.com’s Traffic
By · August 2, 2007 · 3

A small tweak here . . . and a 28 percent plummet there.  Yeah, that’s right – Google adjusted its algorithm, and according to Answers.com itself, traffic to the Answers “information portal” has dropped dramatically as a result.

PodTech Changes
By · July 19, 2007

It’s interesting being part of a small company, PodTech, and watching and helping that company change direction. Yesterday we made some moves that are getting attention in the news. I wish Irina all the best.

I know I’m a bit opaque about what’s going on at PodTech. Not really very transparent of me, I know. But we’re becoming a more focused company and that leads to a whole range of things that I can’t yet share.

Election Attention Goes To Romney, Obama
By · July 5, 2007

Candidates for the 2008 Presidential election have been vying for the attention of Internet users, with Barack Obama and Mitt Romney gaining the most.

Ask.com Ninjas Its Way To Attention
By · June 21, 2007

An ad campaign featuring the black-clad shinobi behind the Ask A Ninja videos leads its viewers to special Ask.com Smart Answers and bonus ninja videos.

Jaiku/Twitter/Facebook/Kyte/Plaxo – Pay Attention!
By · June 20, 2007

I’ve really been bitten by the Facebook/Twitter/Kyte/Jaiku bug. Stephanie Booth, everyone’s favorite Swiss blogger, met me tonight at the Jaiku party (that’s Jaiku’s PR guy, Neil Vineberg holding the Jaiku poster) and said I had to add Dopplr to my bag of tricks (it keeps track of where you, and your friends, are).

Social Burnout: MySpace & Facebook
By · June 11, 2007

One question online community operators wrestle with is how many communities (social networks, blogs, forums, wikis, etc.) one individual can participate in.

Google, Yahoo Vie For India’s Attention
By · June 6, 2007

It looks like one lucky American search engine may soon cozy up to the Indian government – both Google and Yahoo are in talks with India’s National Informatics Centre.

JGoogle, Yahoo Vie For India's Attention
"Google, Yahoo Vie For India’s Attention"
JGoogle, Yahoo Vie For India's Attention

Attention and User Acceptance Data
By · May 21, 2007
There is a rumor that Google may buy Feedburner for roughly $100 million dollars. If they do so, they have another way to understand if blogs are real or not. Few people subscribe to or link at a fake blog or unoriginal blog. Owning the leading reader, the leading feed provider, the leading analytics product, and the leading ad platform should give them a pretty good idea of what is real.

Measuring Visitor Attention
By · April 20, 2007
Last month, comScore changed from measuring page views to their new “visits” metric, designed to better measure visitor engagement. Or, as they put it, “visits” measures “the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key component of user engagement.”

Nielsen//NetRatings is not one to be left behind. The The Wall Street Journal (sub req) reports on NTRT’s new metric: “Nielsen/NetRatings, in June will release what it calls ‘time-spent’ data and stop issuing its rankings by page views.”

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