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Adrian Peterson Appeals NFL Suspension

Adrian Peterson Appeals NFL Suspension

By Sean Patterson December 2, 2014

Minnesota Vikings running back Adrian Peterson is in New York this week to appeal his NFL suspension. According to an ABC News report, Peterson believes assurances he received from NFL executives stating that his suspension would be short could convince …

Emanuel Steward Dies at 68, Boxing Legend Emanuel Steward Dies at 68, Boxing Legend

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Yesterday (Thursday, October 25th, 2012), we reported that the announced death of boxing legend Emanuel Steward was a false rumor (as confirmed by his family); however, it is now confirmed (by various sources) that Emanuel Steward has died. Steward started …

Helmut Haller Dies: German World Cup Footballer Helmut Haller Dies: German World Cup Footballer

For those who are into classic football history, or have been watching the World Cup since the 1960s, I am sure you are aware of who Helmut Haller was. Haller was a well-known German footballer who unfortunately passed away this …

Is There Anything 3D Printers Can't Do? Is There Anything 3D Printers Can't Do?
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I’m not a “shoe” person, though I understand why one would have an obsession with the mound of leather and rubber we put on our feet. When a person wears a good pair of shoes, they can look great and …

Olympians Are Deceptively Using Twitter to Advertise Olympians Are Deceptively Using Twitter to Advertise

Olympic hopefuls in Britain are advertising on twitter without declaring they have sponsorship deals with the brands. These athletes have been tweeting about everything form new cars to nail varnish, in some instances being offered an excess of $1 million …

Kyle Williams Twitter Death Threats Show The Perils For Athletes On Social Media Kyle Williams Twitter Death Threats Show The Perils For Athletes On Social Media
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San Francisco 49er WR Kyle Williams was on the wrong side of Lady Luck on Sunday when his costly overtime fumble led to the game-winning Field Goal for the NY Giants. Of course, it’s ridiculous to rest an entire game …

London Summer Olympics Social Media Policy Covers 70,000 Volunteers London Summer Olympics Social Media Policy Covers 70,000 Volunteers

It looks like the organizing committee for the 2012 Summer Olympics in London is concerned about the Twitter use of everyone involved, not just the athletes and other official participants. The Olympics are a big production to pull off, and …

NHL Joins NBA, NFL in Implementing Social Media Policy NHL Joins NBA, NFL in Implementing Social Media Policy

I love following athletes on Twitter. At its best, you get (what feels like) intimate access to their lives, which is really fun if you’re a sports fan. Plus, some athletes are genuinely funny. At its worst, you get guys …

Tweet Away, Olympians, Says IOC Tweet Away, Olympians, Says IOC
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Although it’s a pretty well known fact that athletes and Twitter have had a messy relationship in the past, the International Olympic Committee has decided that social media buzz would be good for the 2012 Olympics. Not only will Olympics …

Did Kenny Britt Fail At Social Media? Did Kenny Britt Fail At Social Media?

There have been far too many incidents of athletes failing at various social media outlets, so much so, in fact, it’s almost impossible to keep up with. Names like Santonio Holmes, Stephon Marbury, Carmelo Anthony and Kat Stacks (Miss Stacks …

UFC to Give Twitter Bonuses UFC to Give Twitter Bonuses
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The two worlds of social media and professional athletes have not always played well together. Back in the day, organizations had better control over what their athletes said to the public. Statements were either issued in a press release or …

Microsoft Gives Advertisers Access to Celebrity Endorsements

Microsoft Advertising has teamed up with Brand Affinity Technologies to give advertisers access to athlete and celebrity endorsements. The companies claim this is a way for businesses of "all sizes and budgets" to increase brand performance with their online campaigns.

Watch Sports And Stocks Through OneSeason

 If you enjoy investing in the stock market and are also a big sports buff then you might get a kick out of a new service by OneSeason which allows users to purchase shares in their favorite professional athletes and ma

Global Olympic Blog Project

 This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy and insights here. I can’t promise I won’t share the occasional post about the book …