WebProNews

Microsoft Gives Advertisers Access to Celebrity Endorsements

Microsoft Advertising has teamed up with Brand Affinity Technologies to give advertisers access to athlete and celebrity endorsements. The companies claim this is a way for businesses of "all sizes and budgets" to increase brand performance with their online campaigns.

Watch Sports And Stocks Through OneSeason

 If you enjoy investing in the stock market and are also a big sports buff then you might get a kick out of a new service by OneSeason which allows users to purchase shares in their favorite professional athletes and ma

Global Olympic Blog Project

 This past week in the string of posts about the book coming out, I've been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy and insights here. I can't promise I won't share the occasional post about the book ...