All Posts Tagged Tag: ‘ASA’

Nike Admonished For Wayne Rooney Twitter Ad Campaign

If you are an athlete, actor, musician, etc. – just how far do you have to go to make it clear to your social media followers that a communication is serving as a sponsored advertisement? That’s the issue at the heart of a decision concerning England soccer star Wayne Rooney and Nike. The UK’s Advertising Standards Authority (ASA) struck down …

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Mass Effect Ending Gets ASA Clearance

UK advertising regulator, The Advertising Standards Authority (ASA), recently stated that they will not act on claims that Mass Effect 3 creators misled customers about the extent to which they could create their own ending. The actual advertising states “decisions you make completely shape your experience and outcome.” Fans were outraged when the outcome fell short of expectations. The ASA …

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Misleading Groupon Ads Flagged by UK Watchdog

Groupon has had a few ads flagged after some issues with the Advertising Standards Authority, an independent watchdog for ad standards in the UK. 

The ads in question were found to be misleading, because they failed to make clear certain terms, such as the fact that one person had to pay full price for a meal to get a second one at a discounted price, or that another deal didn’t apply to weekends. One "misleadingly exaggerated" the savings it offered, according to the ASA. 

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