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Google Analytics Gets Cost Data Import Tool Google Analytics Gets Cost Data Import Tool

Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta. …

Google Real Time Analytics Gets Profile Support Google Real Time Analytics Gets Profile Support
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Google is rolling out Real Time support for profiles in Google Analytics. Data from the Real Time Analytics feature (launched last year in beta), will be profile specific and obey the filtering that you have set up on your own …

YouTube Has New Analytics Features YouTube Has New Analytics Features

YouTube is talking about some new analytics features it has rolled out recently, including “time watched” and “annotation” reporting. The “Views” report has been enhanced to show more time watched data .”Estimated minutes watched” can be seen from the Views …

HootSuite Announces Webtrends Analytics Integration HootSuite Announces Webtrends Analytics Integration

HootSuite, a social media management platform used by businesses and organizations to organize their social marketing, announced today that its enterprise customers will now be able to take advantage of Webtrends Analytics, which will be integrated into the HootSuite software. …

Google Analytics Gets Some Ecommerce Updates Google Analytics Gets Some Ecommerce Updates
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Google announced some updates it’s making to Google Analytics tracking code and processing, specifically related to ecommerce. “These changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic,” says Google in a blog …

Twitter Adds Manually Promoted Tweets, Reporting to Self-Service Ad Platform Twitter Adds Manually Promoted Tweets, Reporting to Self-Service Ad Platform

Today, Twitter is announcing two new features to their self-service advertising platform for small businesses – one focuses on functionality and the other on analytics. First, Twitter now lets businesses have more control over which tweets you promote. Before, they …

Wolfram Alpha Shows You A Whole Lot Of Personalized Facebook Data Wolfram Alpha Shows You A Whole Lot Of Personalized Facebook Data

Wolfram Alpha announced the launch of a pretty cool new personal Facebook analytics tool. All you have to do is type “facebook report” into Wolfram Alpha. Just click the button that says “Analyze my Facebook data,” allow it to access …

Google Analytics Gets New Shortcuts Google Analytics Gets New Shortcuts
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Google announced the launch of Shortcuts in Google Analytics. These, as Google explains, are designed to get your the exact view you want of your data in “record time.” Google is all about speeding things up, and this should help …

Rand Fishkin Talks Twitter’s Impact On SEO Rand Fishkin Talks Twitter’s Impact On SEO
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As previously reported SEOmoz has acquired Twitter analytics company Followerwonk. CEO Rand Fishkin said in a blog post announcing the deal that the companies have actually been working together since June. Followerwonk is a tool designed to help users find, …

SEOmoz Acquires Twitter Analytics Company Followerwonk SEOmoz Acquires Twitter Analytics Company Followerwonk
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SEOmoz announced that it has acquired Twitter Analytics company FollowerWonk. “In true Moz style, the ‘Wonkers’ will become ‘Mozzers’ which will allow SEOMoz to expand its current capabilities to include a social aspect, helping customers search Twitter profiles, compare two …

Today Is Your Last Day to Use the Old Version of Google Analytics Today Is Your Last Day to Use the Old Version of Google Analytics
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Stubborn hold-outs, your time has come. Starting tomorrow, you’re going to have to use the new version on Google Analytics. That’s because Google announced today that they are officially retiring the old version. To be fair the Google, they did …

Google Adds A New Kind Of Referrer For Ad Clicks Google Adds A New Kind Of Referrer For Ad Clicks

Google announced today that it’s making a change to how some clicks coming from Google appear in traffic logs and web analytics software, though Google Analytics itself will not be affected by the change. There are now three possible referrers. …

New Compete Data: Top Business And Tech Sites New Compete Data: Top Business And Tech Sites
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Compete has released its new analytics numbers for May. Following is a list of some of the web’s popular destinations for tech, business, search and social media news, and what Compete lists as their unique monthly visitors (US Only). This …

Yahoo Drops Analytics-Only Customers Yahoo Drops Analytics-Only Customers
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Yahoo announced some changes to Yahoo Web Analytics. Specifically, it is discontinuing services for analytics-only customers and the Yahoo Web Analytics Consultant Network. “In 2008, Yahoo! acquired IndexTools to offer web analytics and deep insights for small-and-medium business customers leveraging …

Mad Men Gives Jaguar A Coastal Google Search Bump Mad Men Gives Jaguar A Coastal Google Search Bump

[WARNING: Mad Men Season 5 spoilers ahead] This season of AMC’s Mad Men has been thrilling, poignant, heartbreaking, surprising, and might possibly have catapulted the show back into the title of “Best on TV” (apologies to Game of Thrones). Each …

Google Analytics Switching Over To Core Reporting API Next Week Google Analytics Switching Over To Core Reporting API Next Week

If you’re a user of Google Analytics, then no doubt you’re familiar with the Data Export API. You are also probably aware that Google replaced the Data Export API with the Core Reporting API in December of last year. Google …

Google Analytics Social Reports Move To Traffic Sources Google Analytics Social Reports Move To Traffic Sources

Google recently announced some new social reports, and now the company has announced that it’s consolidated the locations of social reports in general. Specifically, the Social Engagement, Social Actions, and Social Pages reports, which were previously listed in the Audience …

Facebook Adds New Analytics Tool for Brands Facebook Adds New Analytics Tool for Brands

Facebook stock, as of now, sits at $33.03, and some speculate that there truly is no limit on how low it can go. One of several factors that might’ve contributed to the sensational IPO’s less than stellar performance is a …

Dear Twitter Analytics…You’re Late Dear Twitter Analytics…You’re Late
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We were first given a glimpse of what Twitter Analytics would look like in late 2010 and told that they would be released by the end of the year. Well, that time frame passed and still no native Twitter Analytics. …

Is Google’s New TV Ad Model A Step Forward Or Backward? Is Google’s New TV Ad Model A Step Forward Or Backward?

Google is in the process of drastically changing how online advertising is measured. Last month, the search and advertising giant announced its Brand Activate Initiative that is geared toward addressing the measurement challenges that brand marketers face.

Google Analytics Social Reports Get Backlink URLs, Post Titles Google Analytics Social Reports Get Backlink URLs, Post Titles
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In March, Google announced the release of new social reports in Google Analytics. These included an Overview Report, a Conversion Report, a Social Sources report, a Social Plusgins report, and an activity stream tab. Today, the company announced some further …