Quantcast

analytics Articles

Facebook Page Insights Gives Business New Analytics Tool Facebook Page Insights Gives Business New Analytics Tool
· 1

In addition to Facebook announcing yesterday at fMC that users will start seeing ads with the mobile app, another tool that Facebook will be offering to businesses looking to expand their presence on the site is Facebook Insights. In a …

SEO, Analytics, Financials, All In One Place SEO, Analytics, Financials, All In One Place

How’s business? It’s a question small business owners are asked a lot. But it’s one that is increasingly difficult to answer because of the complexities of running a modern business. WebControlRoom.com is a free tool that has been developed to …

Cirque du Soleil Oscar Performance Steals The Show According To Twitter Cirque du Soleil Oscar Performance Steals The Show According To Twitter

We’re already aware that Twitter was pretty much dominated by Oscar discussion on Sunday evening, but what part of the show really set users’ thumbs in motion? Was it host Billy Crystal’s opening routine? Was it when Meryl Streep shocked …

SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is …

Google Analytics Gets 9 New Languages Google Analytics Gets 9 New Languages

Google Analytics users know that the product just underwent a transformation to a new version, and now Google is adding even more accessibility features to the service. Today, Google has added functionality for nine new languages to Analytics. The new …

Tracking Marketing Response: Building Your Measurement Framework Tracking Marketing Response: Building Your Measurement Framework

As you learned in my previous article, Win With Data: A Guide to Improve Your Bottom Line, you understand that no matter what type of website your organization has, tracking marketing response is key to improving the overall performance of …

Microsoft Announces New Atlas Search Desktop Tool Microsoft Announces New Atlas Search Desktop Tool

Microsoft announced the launch of the new Atlas Search desktop tool for Atlas clients. “You can traffic up to 1mm keywords within 24 hours by simply exporting your keywords from the search engines, and then dragging and dropping the file …

IBM Announces Social Analytics Services IBM Announces Social Analytics Services
· 2

IBM unveiled today a new set of software and services for social analytics in the enterprise. The main software product is IBM Connections for analytics, real-time data monitoring, and collaborative networks through IBM’s SmartCloud services. Included in the new offerings, …

Google Analytics Site Speed Metrics Expanded Google Analytics Site Speed Metrics Expanded
· 2

Google announced the launch of some new metrics for the Site Speed report in Google Analytics. The metrics are aimed at giving webmaster a better understanding of how they can improve their website performance. Speed, we know, is a ranking …

Adobe to Acquire Efficient Frontier Adobe to Acquire Efficient Frontier

Adobe announced its intent to acquire Efficient Frontier to bolster its digital marketing strategy. The company seems to have been more focused on this side of its business with recent acquisitions and partnerships (such as its partnership with OptiMine Software …

YouTube Analytics Replaces YouTube Insight YouTube Analytics Replaces YouTube Insight

YouTube announced the launch of YouTube Analytics, which replaces YouTube Insight. The company says it aims to make it easier for users to learn about their audiences. Features include: A Quick Overview: A new overview provides all of the information …

Tablet Problems, Analytics & The Kardashian Wedding Tablet Problems, Analytics & The Kardashian Wedding

I have to say, it’s been a bit of a slow day for infograhpics, but we were able to dig up a few interesting ones, including one from the FCC, one about analytics (a hot topic given recent Google announcements) …

Google Encrypted Search Means No Info For Individual Queries Google Encrypted Search Means No Info For Individual Queries
· 3

Google announced that it is going to begin encrypting search queries with SSL (Secure Sockets Layer) as the default experience at Google.com when you search logged into your Google account. http://www.google.com will become https://www.google.com. “This is especially important when you’re …

SocialGrapple Acquired by Google SocialGrapple Acquired by Google

Google has acquired the team behind SocialGrapple, a social analytics service. A message at SocialGrapple.com says: I am excited to announce that the SocialGrapple team is joining Google. SocialGrapple started a year ago, and launched only a couple of months …

New Facebook Tools & What They Mean for Brands New Facebook Tools & What They Mean for Brands
· 3

Facebook’s new Page Insights have a lot of brands excited, and for a good reason. The upgraded tool not only shows impressions and “Like” data, but it also goes beyond these metrics in order for brands to grasp the full reach of their marketing efforts on Facebook.

Ads, Search, Analytics & Star Wars Music Ads, Search, Analytics & Star Wars Music

The video round-up is strictly business today. Well, almost. There is some pretty sweet Floppy drive music and some business-based comedy from an Onion guy. But plenty of marketing material too. View other daily video round-ups here. Baratunde Thurston of …

New Facebook Tools to Help Your Page Grow New Facebook Tools to Help Your Page Grow
· 4

If you haven’t noticed, Facebook has been making a whole lot of changes lately. Many of them – and certainly the most talked about ones – have been based on the main news feed experience. However, there have been some …

Blekko Launches “Web Grepper” Analytics Tool Blekko Launches “Web Grepper” Analytics Tool
· 1

Blekko announced the launch of a new search analytics tool Web Grepper. “The Web Grepper searches for unique data information and trends that are embedded in code and cannot be found on any other search engine,” a spokesperson for the …

Twitter Launches New Web Analytics Tool Twitter Launches New Web Analytics Tool
· 3

It’s been a point of contention for some time now: just how much traffic does Twitter actually drive to your site? The general thought is “probably more than you think,” as web analytics tools are apt to under-report your Twitter …

Why You Can Almost Guarantee Google is Using Your Analytics Data Why You Can Almost Guarantee Google is Using Your Analytics Data
· 14

While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than …

Add Multiple AdWords Accounts to One Google Analytics Account Add Multiple AdWords Accounts to One Google Analytics Account

Google announced that you can now link multiple AdWords accounts to a single Google Analytics account. This functionality comes with a new “data sources” section in the account settings in GA, where you can use auto-tagging with multiple AdWords accounts …