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Google Analytics Switching Over To Core Reporting API Next Week Google Analytics Switching Over To Core Reporting API Next Week

If you’re a user of Google Analytics, then no doubt you’re familiar with the Data Export API. You are also probably aware that Google replaced the Data Export API with the Core Reporting API in December of last year. Google …

Google Analytics Social Reports Move To Traffic Sources Google Analytics Social Reports Move To Traffic Sources

Google recently announced some new social reports, and now the company has announced that it’s consolidated the locations of social reports in general. Specifically, the Social Engagement, Social Actions, and Social Pages reports, which were previously listed in the Audience …

Facebook Adds New Analytics Tool for Brands Facebook Adds New Analytics Tool for Brands

Facebook stock, as of now, sits at $33.03, and some speculate that there truly is no limit on how low it can go. One of several factors that might’ve contributed to the sensational IPO’s less than stellar performance is a …

Dear Twitter Analytics…You’re Late Dear Twitter Analytics…You’re Late
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We were first given a glimpse of what Twitter Analytics would look like in late 2010 and told that they would be released by the end of the year. Well, that time frame passed and still no native Twitter Analytics. …

Is Google’s New TV Ad Model A Step Forward Or Backward? Is Google’s New TV Ad Model A Step Forward Or Backward?

Google is in the process of drastically changing how online advertising is measured. Last month, the search and advertising giant announced its Brand Activate Initiative that is geared toward addressing the measurement challenges that brand marketers face.

Google Analytics Social Reports Get Backlink URLs, Post Titles Google Analytics Social Reports Get Backlink URLs, Post Titles
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In March, Google announced the release of new social reports in Google Analytics. These included an Overview Report, a Conversion Report, a Social Sources report, a Social Plusgins report, and an activity stream tab. Today, the company announced some further …

Nine Analytics Tips to a Hassle-Free Site Migration Nine Analytics Tips to a Hassle-Free Site Migration

Many site owners and marketing managers experience data loss and lose visibility into their marketing activities and site performance which potentially could negatively impact the bottom line. This article examines practical steps to maintain and improve the quality of your …

IBM Acquires Varicent Software & Gains Analytics IBM Acquires Varicent Software & Gains Analytics

Today IBM announces yet another software company acquisition. This time its Varicent Software, a noteworthy provider of analytics software for compensation and sales performance management.Varicent automates the collection and presentation of sales data across finance, sales, human resources and IT …

Google+ Pages In Google Analytics Soon To Be A Reality Google+ Pages In Google Analytics Soon To Be A Reality

It looks like Google may be gearing up to offer even more social data in Google Analytics than originally thought. Arvid Bux at DutchCowboys.nl (via State of Search) blogged about a presentation Google gave, indicating that you will soon be …

Facebook Page Insights Tool Gets Some Improvements Facebook Page Insights Tool Gets Some Improvements

Facebook is making changes to its Page Insights. “The updates are designed to give you more insight into what happens when people engage with your Page posts and share them with their friends,” the company says in a post on …

Google Maps Analytics For Business Opens Up Troves Of New Site Data Google Maps Analytics For Business Opens Up Troves Of New Site Data

Google Analytics is an invaluable tool for any business working on developing their brand in how it allows businesses to study many different variables such as where the web traffic is coming from, how much time was spent on their …

Google Analytics Gets Some UI Tweaks Google Analytics Gets Some UI Tweaks
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Google announced the launch of an updated user interface for Google Analytics. The company says the tweaks were in response to user feedback (they do listen sometimes). “We are particularly proud of the attention to detail that our user experience …

Facebook Page Insights Gives Business New Analytics Tool Facebook Page Insights Gives Business New Analytics Tool
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In addition to Facebook announcing yesterday at fMC that users will start seeing ads with the mobile app, another tool that Facebook will be offering to businesses looking to expand their presence on the site is Facebook Insights. In a …

SEO, Analytics, Financials, All In One Place SEO, Analytics, Financials, All In One Place

How’s business? It’s a question small business owners are asked a lot. But it’s one that is increasingly difficult to answer because of the complexities of running a modern business. WebControlRoom.com is a free tool that has been developed to …

Cirque du Soleil Oscar Performance Steals The Show According To Twitter Cirque du Soleil Oscar Performance Steals The Show According To Twitter

We’re already aware that Twitter was pretty much dominated by Oscar discussion on Sunday evening, but what part of the show really set users’ thumbs in motion? Was it host Billy Crystal’s opening routine? Was it when Meryl Streep shocked …

SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is …

Google Analytics Gets 9 New Languages Google Analytics Gets 9 New Languages

Google Analytics users know that the product just underwent a transformation to a new version, and now Google is adding even more accessibility features to the service. Today, Google has added functionality for nine new languages to Analytics. The new …

Tracking Marketing Response: Building Your Measurement Framework Tracking Marketing Response: Building Your Measurement Framework

As you learned in my previous article, Win With Data: A Guide to Improve Your Bottom Line, you understand that no matter what type of website your organization has, tracking marketing response is key to improving the overall performance of …

Microsoft Announces New Atlas Search Desktop Tool Microsoft Announces New Atlas Search Desktop Tool

Microsoft announced the launch of the new Atlas Search desktop tool for Atlas clients. “You can traffic up to 1mm keywords within 24 hours by simply exporting your keywords from the search engines, and then dragging and dropping the file …

IBM Announces Social Analytics Services IBM Announces Social Analytics Services
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IBM unveiled today a new set of software and services for social analytics in the enterprise. The main software product is IBM Connections for analytics, real-time data monitoring, and collaborative networks through IBM’s SmartCloud services. Included in the new offerings, …

Google Analytics Site Speed Metrics Expanded Google Analytics Site Speed Metrics Expanded
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Google announced the launch of some new metrics for the Site Speed report in Google Analytics. The metrics are aimed at giving webmaster a better understanding of how they can improve their website performance. Speed, we know, is a ranking …