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Square Announces New Analytics For Sellers Square Announces New Analytics For Sellers

Square announced the launch of Square Analytics as a new feature of Square Register. It’s integrated with the full Square Register suite, including Pickup, Invoices, and Appointments, which launched earlier this month. The offering includes an Analytics homepage, which shows …

Google Analytics Finally Gets an iPhone App Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from …

Twitter Launches Analytics For Organic Tweets Twitter Launches Analytics For Organic Tweets

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Advertisers will be able to see how many times users have viewed and engaged with their organic tweets. The dashboard lets …

Groupon Finds ‘Direct’ Traffic Is Really Organic Search Groupon Finds ‘Direct’ Traffic Is Really Organic Search

Groupon ran an experiment to try and figure out where “direct” traffic that appears in analytics programs is really coming from. Gene McKenna, director of product management at Groupon, wrote a blog post about the findings for Search Engine Land. …

Facebook Tells Page Admins About Discrepancy In Engagement And Reach Metrics Facebook Tells Page Admins About Discrepancy In Engagement And Reach Metrics

Facebook has not been delivering accurate reach and engagement metrics to Page admins. Some admins have been getting a message on their dashboard that says, “There is a discrepancy in the engagement and reach metrics for all Page Posts and …

Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size …

Microsoft Acquires App Analytics Company Capptain Microsoft Acquires App Analytics Company Capptain

Microsoft announced today that it has acquired Capptain, a platform for app developers that combines analytics with push notifications and in-app messaging campaigns. Here it is in a nutshell: Microsoft will integrate Capptain with Azure. “With Capptain’s solution, organizations can …

Google Analytics Premium Lets Companies View Performance Across Sites Google Analytics Premium Lets Companies View Performance Across Sites

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps and websites in one interface. “In today’s multi-touchpoint consumer world, this is …

Pinterest Gives Marketing Tech Products New API Access Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to …

Adobe Announces A Bunch Of New Marketing Features Adobe Announces A Bunch Of New Marketing Features

Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to grow its digital marketing business, which it says surpassed $1 billion in revenue in 2013. First, Adobe announced Marketing Cloud Exchange, a new core service …

Facebook Audience Insights Tool Gives You More Info About Those You’re Trying To Reach Facebook Audience Insights Tool Gives You More Info About Those You’re Trying To Reach

Facebook introduced a new tool for businesses called Audience Insights, which lets marketers learn more about their target audiences, such as aggregate information about geography, demographics, purchase behavior, etc. This is completely separate from Page Insights. That shows you info …

Google Adds Adometry For New Analytics Tools Google Adds Adometry For New Analytics Tools

Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solutions provider. More on what it’s all about here. Google Analytics had this to say on …

YouTube Analytics Gets New Playlists Stats YouTube Analytics Gets New Playlists Stats

Google announced the addition of some new reports to YouTube Analytics, to help channel owners see how their playlists are helping with their overall channel performance. YouTube Analytics will now show the total number of video views from the channel’s …

Google Analytics Lets You Look At Web And App Data Together, Simplifies Language Google Analytics Lets You Look At Web And App Data Together, Simplifies Language

Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to access sites and apps through an increasing number …

Dell Acquires Analytics Company StatSoft Dell Acquires Analytics Company StatSoft

Dell today announced that it has acquired StatSoft, an analytics solutions company that specialized in predictive analytics software, data mining, and data visualization. According to Dell’s announcement the acquisition will put StatSoft and its experts into Dell’s big data division, …

Google Analytics Gets A New Look Google Analytics Gets A New Look

Google announced that it is pushing out some design tweaks to the navigation and sidebar in Google Analytics. “We think this is a simpler and more beautiful way to present your reports, dashboards and will make your analysis easier and …

Twitter Launches Card Analytics Dashboard Twitter Launches Card Analytics Dashboard
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Twitter announced the launch of a new analytics offering for Twitter Cards today, aimed at helping publishers, marketers and developers understand how certain types of cards they’re using are performing. That includes tweets with pictures, videos, content previews, deep links …

Yahoo Search Is Now Encrypted By Default Yahoo Search Is Now Encrypted By Default
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Yahoo has switched to secure search by default, meaning that the search traffic your analytics program is painting for you is even less complete than it already was. As you may recall, Google made this move a couple years ago …

3 Analytics Tips To Give Your Lead Generation Program A Facelift 3 Analytics Tips To Give Your Lead Generation Program A Facelift
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Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips …

Here’s How To Upgrade To Google’s Universal Analytics Here’s How To Upgrade To Google’s Universal Analytics
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Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses “measure how people actually become and remain loyal customers.” That’s great and all, but you may have found that universal …

Google Talks Measurement Challenges In Analytics Presentation Google Talks Measurement Challenges In Analytics Presentation

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as …