All Posts Tagged Tag: ‘analytics’

Twitter Gives Analytics Access To iPhone Users

Twitter opened up its analytics offering to all users back in the summer, giving people a better look at the engagement surrounding any given tweet. This was only for the desktop, however. Now, some are starting to be able to access the feature on their phones. Specifically, some iPhone users now have it. Twitter quietly made this official in a …

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LinkedIn’s SlideShare Expands Its Analytics Offering

LinkedIn announces is opening up analytics feature previously only available to premium SlideShare users to all users. “Really helpful in slicing, dicing and understanding your traffic so you can understand and do more of what’s working (and less of what’s not),” a spokesperson for the company said in an email. The offering gives you insights into geographical distribution, traffic sources, …

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IBM Watson Analytics Now Available In Beta

IBM announced that Watson Analytics is now available in beta. The offering was announced in September. It’s described as a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company called it the biggest announcement it’s made in a decade as an analytics provider. “Since being announced in September, more than 22,000 people have …

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Google Analytics Gets An iPad App

It’s hard to believe that this is only just now happening, but Google finally announced an iPad app for Google Analytics. The announcement comes from Nikhil Roy in a Google+ post: As an analytics user, having data at your fingertips is essential. Today, we are bringing our mobile app to the iPad. The new application (available free on the iTunes …

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IBM And Twitter Announce Big Enterprise Data Partnership

Twitter and IBM announced a new partnership to give enterprises Twitter data through IBM tools and services. Essentially, it’s a combination of Twitter’s “public pulse” of real-time data and IBM’s cloud-based analytics, customer engagement platforms, and consulting services. IBM will offer Twitter data as part of IBM Watson Analytics, Watson Developer Cloud and IBM Bluemix. There will also be joint …

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Google Simplifies Analytics, AdSense Account Linking

Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the accounts can help you optimize your site, improve user experience, and grow your revenue. “If you want to grow your …

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Pandora Now Offering Analytics for Its Musicians

Pandora, forever fighting the perception of some that it’s not exactly artist friendly, has just announced a new analytics platform called the Artists Marketing Platform (AMP). Pandora says it’s the best way to harness Pandora’s 76 million monthly active users, who listen to over 20 hours a month. The AMP will offer musicians analytics like total track plays, number of …

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Adobe Announces New Mobile App Analytics Offering

Adobe announced a new mobile app analytics offering called Adobe Analytics – Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of apps, and get a better idea of how people are using them on different devices. Adobe Analytics – Mobile Apps includes enhanced support for iBeacons, app acquisition analytics, a new mobile SDK that …

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YouTube Gets Realtime Analytics Report

YouTube is now offering a realtime report for video publishers showing estimated views data for the last five published videos. The data is also available for any individual video. Google says the report can give you early insights into the performance of a video to help you adjust your promotion strategy. The report shows graphs for hour-by-hour data for a …

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Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and measure revenue, time spent on app, etc. As the company notes, you can use these for A/B testing purposes. “With …

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IBM Announces Watson Analytics For Businesses

IBM announced Watson Analytics, a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company calls it the biggest announcement it’s made in a decade as an analytics provider. Here’s a look: The first version will include a freemium version of its cloud-based service for desktop and mobile devices, and will offer access to …

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Twitter Analytics Reveal Low Reach, Suspect Engagement

“On Twitter, nothing comes between your Tweets and your followers.” That’s what Twitter said in July when it introduced organic tweet analytics. This week, Twitter opened the analytics dashboard to all users after previously only letting advertisers and verified users access it. Now everyone gets to see each of their tweets’ impressions, engagements, and engagement rate. The question is how …

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