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Yahoo Acquires Ztelic, a Beijing-Based Social Analytics Startup Yahoo Acquires Ztelic, a Beijing-Based Social Analytics Startup

Yahoo is keeping the acquisitions coming at a fast and furious pace, today announcing that they have snatched up eight employees from Beijing-based Ztelic in a “talent acquisition.” Ztelic is a social data analytics startup that first launched last year. …

Google Analytics Gets New Segmentation Features Google Analytics Gets New Segmentation Features
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Google ran down some changes it has made to segmentation in Google Analytics in a blog post this morning. The company says it has re-imagined it to make it easier for new users and more powerful for seasoned veterans. “Previously, …

Google Tag Manager Use On The Rise, Data Layer Gets Standardized Google Tag Manager Use On The Rise, Data Layer Gets Standardized

Back in October, Google announced the launch of Tag Manager, a tool that lets you consolidsate the various tags you use for your site into one snippet of code and manage from one interface. Since then, Google has made some …

Facebook Rolls Out Updates To Page Insights Facebook Rolls Out Updates To Page Insights

Facebook announced today that it is inviting more Pages to provide feedback on recent updates it has made to Page Insights. “These updates, aimed at helping marketers/Page admins better develop content and reach people on Facebook, improve the way we …

Twitter Analytics Now Available To All Users Twitter Analytics Now Available To All Users
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Twitter Analytics is now available to any user, not just Twitter’s advertising partners. Christopher Penn discovered this, and wrote about it on his blog, and it has since been picked up by several tech news outlets. You should be able …

Google Analytics Gets New Admin User Experience Google Analytics Gets New Admin User Experience
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Google announced today that it is launching a new streamlined user experience for Google Analytics admin settings. When you hit the Admin tab, there’s a new landing page providing all major settings in a more accessible way. Here’s what it …

Google Analytics Gets More Collaborative Google Analytics Gets More Collaborative
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Google announced on Monday that Google Analytics users will soon be able to share and collaborate on dashboards. “Dashboards give an overview on how your properties are performing, and are even more powerful as you can create dashboards that you …

SEOmoz Will Now Be Known As ‘Moz’ SEOmoz Will Now Be Known As ‘Moz’
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SEOmoz has changed its name to simply, ‘Moz,’ to better reflect the growing industry of which it is a part. The company, however, isn’t only rebranding itself. It’s also launching a completely new product. SEOmoz now redirects to Moz.com. “The …

Twitter Acquires Data Visualization Company Lucky Sort Twitter Acquires Data Visualization Company Lucky Sort

Twitter has just announced that data visualization company Lucky Sort has just joined the flocked. Terms of the deal have not be released. Lucky sort is a two-year-old data analytics service that “makes huge document sets easier to analyze, summarize …

Pinterest’s Discovery-Focused Desktop Redesign Rolls Out to Everyone Pinterest’s Discovery-Focused Desktop Redesign Rolls Out to Everyone

Back in January, Pinterest began to test a brand new design that featured bigger, more informative pins and better navigation. Today, they are rolling out the new design to all users. If you don’t see the new design when you …

Pinterest Launches New Analytics Tool for Site Owners Pinterest Launches New Analytics Tool for Site Owners
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After hinting at it for some time, Pinterest has finally launched its first web analytics product for website owners. With the (currently) free product, site owners can track how pins that come from their site perform on Pinterest. Site owners …

Foursquare Launches App Specifically for Businesses Foursquare Launches App Specifically for Businesses

Foursquare has just unveiled their second app, and this one is targeted at business owners. Available today, Foursquare for Business is a standalone iOS app that allows business owners who manage a location on Foursquare to post updates, check analytics, …

Wolfram Alpha Has More Of Your Personal Facebook Data To Show You Wolfram Alpha Has More Of Your Personal Facebook Data To Show You

Remember last summer when Wolfram Alpha launched that cool Personal Analytics for Facebook tool? Well, they’ve just expanded the offering even more, which is quite a feat considering how much data it was already able to pull. “One of the …

Google Tag Manager Gets Built-In Templates For Popular Tags Google Tag Manager Gets Built-In Templates For Popular Tags
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In October, Google announced the launch of Tag Manager, a tool for consolidating the various tags you use for your site into one snippet of code, and enabling you to manage them from a single interface. Google has now teamed …

Tumblr Announces Tumblr Analytics From Union Metrics Now Available Tumblr Announces Tumblr Analytics From Union Metrics Now Available
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After two months, Tumblr Analytics from Union Metrics is out of beta, and has launched with new features. Tumblr announced the news itself on Twitter, and Union Metrics says it is Tumblr’s preferred analytics provider. “We’ve added full ad-hoc date …

Google Analytics Gets Cost Data Import Tool Google Analytics Gets Cost Data Import Tool

Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta. …

Google Real Time Analytics Gets Profile Support Google Real Time Analytics Gets Profile Support
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Google is rolling out Real Time support for profiles in Google Analytics. Data from the Real Time Analytics feature (launched last year in beta), will be profile specific and obey the filtering that you have set up on your own …

YouTube Has New Analytics Features YouTube Has New Analytics Features

YouTube is talking about some new analytics features it has rolled out recently, including “time watched” and “annotation” reporting. The “Views” report has been enhanced to show more time watched data .”Estimated minutes watched” can be seen from the Views …

HootSuite Announces Webtrends Analytics Integration HootSuite Announces Webtrends Analytics Integration

HootSuite, a social media management platform used by businesses and organizations to organize their social marketing, announced today that its enterprise customers will now be able to take advantage of Webtrends Analytics, which will be integrated into the HootSuite software. …

Google Analytics Gets Some Ecommerce Updates Google Analytics Gets Some Ecommerce Updates
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Google announced some updates it’s making to Google Analytics tracking code and processing, specifically related to ecommerce. “These changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic,” says Google in a blog …

Twitter Adds Manually Promoted Tweets, Reporting to Self-Service Ad Platform Twitter Adds Manually Promoted Tweets, Reporting to Self-Service Ad Platform

Today, Twitter is announcing two new features to their self-service advertising platform for small businesses – one focuses on functionality and the other on analytics. First, Twitter now lets businesses have more control over which tweets you promote. Before, they …