Quantcast

analytics Articles

Yahoo Search Is Now Encrypted By Default Yahoo Search Is Now Encrypted By Default
· 1

Yahoo has switched to secure search by default, meaning that the search traffic your analytics program is painting for you is even less complete than it already was. As you may recall, Google made this move a couple years ago …

3 Analytics Tips To Give Your Lead Generation Program A Facelift 3 Analytics Tips To Give Your Lead Generation Program A Facelift
· 3

Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips …

Here’s How To Upgrade To Google’s Universal Analytics Here’s How To Upgrade To Google’s Universal Analytics
· 1

Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses “measure how people actually become and remain loyal customers.” That’s great and all, but you may have found that universal …

Google Talks Measurement Challenges In Analytics Presentation Google Talks Measurement Challenges In Analytics Presentation

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as …

Google Analytics Gets New Custom Dimensions Google Analytics Gets New Custom Dimensions

Google announced today that it has added “many” new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested feature. Here, you can see example custom dimensions “user tier,” “is logged …

Socialbakers Launches Mobile Analytics App, Adds Instagram And LinkedIn Support Socialbakers Launches Mobile Analytics App, Adds Instagram And LinkedIn Support

Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn. The app, the company says, provides an “executive dashboard of key metrics for monitored Facebook …

Google Analytics Adds New ‘Speed Suggestions’ Report Google Analytics Adds New ‘Speed Suggestions’ Report
· 1

Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings. The report shows the average page load time for top visited pages …

Amazon Mobile App Developers Now Have Access To Analytics, A/B Testing Amazon Mobile App Developers Now Have Access To Analytics, A/B Testing
· 1

Despite building Fire OS on top of Android, Amazon wants developers to choose its platform over Android or iOS when building apps. Over the last year, it’s become easier to recommend the platform as Amazon has leveraged the power of …

Facebook Acquires Mobile Data Firm And Internet Ally Onavo Facebook Acquires Mobile Data Firm And Internet Ally Onavo

Facebook has acquired Onavo, a mobile data compression and analytics company out of Israel. Onavo announced the news in a blog post on Sunday. In that, co-founders Guy Rosen and Roi Tiger write: As you know, Facebook and other mobile …

Google Adds Auto-Event Tracking To Tag Manager Google Adds Auto-Event Tracking To Tag Manager

Google announced on Thursday that it has launched Auto-Event Tracking for Google Tag Manager, enabling users to measure events happening on the page without HTML or Javascript. You can use the Event Listener tag to tell Tag Manger when you …

Google Just Made A Bunch Of Google Analytics Announcements Google Just Made A Bunch Of Google Analytics Announcements
· 1

At the annual GASummit, Google made a whole bunch of announcements about Google Analytics, following the release of a big upgrade to its mobile app. For one, unified segments, revealed back in July, are now available to the majority of …

IBM To Bolster Analytics Portfolio With The Now Factory IBM To Bolster Analytics Portfolio With The Now Factory

IBM announced on Tuesday that it is pursuing the acquisition of The Now Factory, a Dublin-based provider of software analytics for communications service providers. IBM says the acquisition complements its MobileFirst Analytics portfolio, and is part of its long-term strategy …

Big Data Industry to Hit $114 Billion by 2018 Big Data Industry to Hit $114 Billion by 2018

As billions of people around the world pump massive amounts of information through the internet every day, business (and the NSA) are going to need solutions to parse their data. Some of the smartest people in the world are now …

Parse Reveals New Mobile Analytics Tools Parse Reveals New Mobile Analytics Tools

If you use any kind of analytics in your mobile app, you just might use Parse. It’s one of the most popular mobile analytics platforms on the market, and the team behind it have announced some new tools that will …

Learn More About Ecommerce And Goal Tracking In Google Analytics Learn More About Ecommerce And Goal Tracking In Google Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in …

LinkedIn Gets Better for Businesses with New Company Page Analytics LinkedIn Gets Better for Businesses with New Company Page Analytics
· 1

LinkedIn has just launched another tool to help businesses better promote themselves on the network. Starting today, everyone who operates a company page on LinkedIn will gain access to a new set of analytics. Company Page analytics let businesses track …

Tumblr Launches New Activity Feed, Notes View Tumblr Launches New Activity Feed, Notes View
· 2

On the heels of a major security breach, Tumblr has launched an update that brings back the old activity feed and gives users a new view for all their notes. “First, the new Activity page lets you graph the latest …

Yahoo Acquires Ztelic, a Beijing-Based Social Analytics Startup Yahoo Acquires Ztelic, a Beijing-Based Social Analytics Startup

Yahoo is keeping the acquisitions coming at a fast and furious pace, today announcing that they have snatched up eight employees from Beijing-based Ztelic in a “talent acquisition.” Ztelic is a social data analytics startup that first launched last year. …

Google Analytics Gets New Segmentation Features Google Analytics Gets New Segmentation Features
· 2

Google ran down some changes it has made to segmentation in Google Analytics in a blog post this morning. The company says it has re-imagined it to make it easier for new users and more powerful for seasoned veterans. “Previously, …

Google Tag Manager Use On The Rise, Data Layer Gets Standardized Google Tag Manager Use On The Rise, Data Layer Gets Standardized

Back in October, Google announced the launch of Tag Manager, a tool that lets you consolidsate the various tags you use for your site into one snippet of code and manage from one interface. Since then, Google has made some …

Facebook Rolls Out Updates To Page Insights Facebook Rolls Out Updates To Page Insights

Facebook announced today that it is inviting more Pages to provide feedback on recent updates it has made to Page Insights. “These updates, aimed at helping marketers/Page admins better develop content and reach people on Facebook, improve the way we …