the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What's more interesting is how they are using them.
According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.
Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.
Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA's "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans. Branding Through Social Networks
Call it the Minority Report effect on the advertising world, as the Association of Network Advertisers (ANA) has seized upon "Integrated Marketing Communications" as the top concern of some of the most senior marketing executives working today.
ClickZ says that a survey of major advertisers conducted by the ANA and Forrester TV is an increasingly wobbly target for ad spending.
iEntry 10th Anniversary
RSS
Newsletter
Advertising
