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ANA Articles

Japan’s Largest Airline Signs New Multi-Year Deal With Google Japan’s Largest Airline Signs New Multi-Year Deal With Google
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Google announced today that Japan’s largest airline, All Nippon Airways (ANA), has signed a new multi-year agreement to use its ITA Software pricing and shopping engine. The deal is actually a renewal, as the airline was one of ITA Software’s …

What ICANN Should Do To Rebuild Trust After Security Breach What ICANN Should Do To Rebuild Trust After Security Breach

During what was supposed to be the exciting early stages of an Internet domain name “revolution,” ICANN is finding itself in a heap of controversy over its new generic top-level domain program. In January, the Internet Corporation for Assigned Names …

ANA on ICANN’s Expansion of Top-Level Domains: “Reckless and Premature” ANA on ICANN’s Expansion of Top-Level Domains: “Reckless and Premature”
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On January 12, ICANN began carrying out its controversial new plan. As WebProNews previously reported, the organization made the historical decision last year to expand the number of generic top-level domain (gTLD) names to an unlimited number. What this means is that the 22 domain name endings, including .com, .org, and others that currently exist could turn into .brand going forward.

ICANN Has Started Taking Applications For New Top-Level Domains ICANN Has Started Taking Applications For New Top-Level Domains
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Beginning January 12, the Internet Corporation for Assigned Names and Numbers will be accepting applications for newly available top-level domain names beyond the typical .com and .net variety. Some of the new domain offerings you might see are .book and …

Should ICANN Overturn “.brand” Domain Plans? Advertisers Think So. Should ICANN Overturn “.brand” Domain Plans? Advertisers Think So.
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In June, Internet Corporation for Assigned Names and Numbers (ICANN) made a historic move to open domain name endings beyond the 20 or so that currently exist to an unlimited number. This means that the .com, .net, .org, and others that consumers are familiar with could turn into .brand in the near future.

ICANN Domain Plan: Brands Headed for Disaster? ICANN Domain Plan: Brands Headed for Disaster?
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The Interactive Advertising Bureau (IAB) is speaking out against ICANN’s decision to open the domain name floodgates by lifting restrictions on generic top-level domains. Are the new domains a good idea? Tell us what you think. ICANN is to start …

Which Marketers Are Using Which New Media Strategies?
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the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What’s more interesting is how they are using them.

According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.

7 Behavioral Targeting Privacy Principles
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Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.

What Future Lies Ahead For Marketers?

Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA’s "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans.

Branding Through Social Networks

$100 Billion Enough To Stop Google/Yahoo Ad Deal?

 

Marketing Minds Think It’s Great To Integrate
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Call it the Minority Report effect on the advertising world, as the Association of Network Advertisers (ANA) has seized upon "Integrated Marketing Communications" as the top concern of some of the most senior marketing executives working today.

Advertisers Say TV Ads on Life Support

ClickZ says that a survey of major advertisers conducted by the ANA and Forrester TV is an increasingly wobbly target for ad spending.