As I noted in my last article about the subtle shifts happening within MySpace, social network audience demographics are always on the move.
The folks at comScore put some numbers to what everyone already suspects. Twitter traffic is growing at a very rapid rate. What may surprise some are the people that are leading the charge. They also say that the March numbers to be released in the next week will raise some eyebrows as well.
Yep, you read that headline right. According to MediaPost, women over the age of 55 are the fastest-growing user group on Facebook over the last three months.
Sometimes I can't resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on ... age statistics. Just about every web site that tries to sell advertising reports on the age stats of their visitors. Television programs report on their ability to reach wide demographics whether it is the "coveted" 18-34 males or moms from 25-44. Let's face it ...
Google has this bit in their terms of service: You may not use the Services [defined as “Google’s products, software, services and web sites"] and may not accept the Terms if ... you are not of legal age to form a binding contract with Google
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