All Posts Tagged Tag: ‘AdWords’

The Google AdWords Credit Card Expands

Last year, Google launched a pilot for AdWords Business Credit in the United States, giving small businesses an AdWords branded credit card. Now, Google is expanding the pilot into the UK, and says it will also send more invitations out in the States later this month. “Small business owners are used to being pressed: for resources, for time, and especially …

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Google Adds Google Analytics Data To AdWords

You’ve long been able to connect your Google Analytics and AdWords account, but Google has now announced that it is making it possible to use Google Analytics data from right within AdWords. This includes bounce rate, pages per visit, and average visit duration. Each of these can be enabled as columns from the Campaigns and Ad Groups tab. “With more …

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Google Launches Shared Budgets In AdWords

Google announced a new Shared Budgets feature for AdWords today, which lets advertisers establish a single daily budget shared by multiple campaigns, within one account. According to Google, the feature makes it easier to match AdWords spending with how businesses allocate their marketing budgets. “Say you’re an outdoor furniture seller with a single line of products. You’re currently running three …

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Google Makes Changes To AdWords Policies

Google announced today that it has updated its AdWords policies on software principles, arbitrage, advertiser claims and relevance, clarity and accuracy. The changes will go into effect on October 15. Google has added specific examples of the kinds of advertiser behavior “typically associated with arbitrage”. These include: Websites designed for the sole or primary purpose of showing ads Websites with …

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Enhanced Sitelinks For AdWords Roll Out All Over The World

Google is rolling out Enhanced Sitelinks in AdWords to all countries where AdWords is available. The product was first announced in February, and Google suggests that early indications are that they can make AdWords ads quite a bit better for users and advertisers. “Early testing showed that enhanced sitelinks could make ads that appear above the organic search results even …

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Google’s Matt Cutts On Why Ads Can Be More Helpful Than Organic Results

Some people think Google’s search results pages are getting too cluttered. There’s no question that Google has been adding more elements to them over the years. In fact, just today, Google announced that it is expanding the “Knowledge Graph Carousel,” its visual placement of fairly large Knowledge Graph results directly underneath the search box, to the rest of the English …

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Google AdWords Scripts Launch Worldwide

Google announced that AdWords scripts are now to all advertisers around the world. Google has also added the ability to run more complex scripts, use real-time data to manage campaigns and automate scripts with scheduling. Google first announced AdWords scripts in June, in limited release. They’re designed to let advertisers use external inventory data to change bids or pause/unpause keywords, …

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Google Changes How AdWords Rating Extensions Work

Google has made a change to how the rating extensions for AdWords ads work. Google says the change will keep them fresher and more relevant. “Previously, we would show seller rating extensions only for advertisers that have at least 30 lifetime reviews and a 4-star average,” explains AdWords product manager Liza Ma. “Moving forward, we will only show seller rating …

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Google Launches New Local AdWords Targeting Options In 11 Countries

Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns and reporting will more precisely match TV-based audience data and campaigns. If you’ve been using metros, you’ll notice that the …

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Google Gives Advertisers Skippable TrueView Format On Mobile

Google announced today that it is now offering advertisers its TrueView in-stream video ad format for mobile devices. TrueView ads are cost-per-view. Advertisers only pay when viewers actively select their videos or choose to continue watching them, once they’re first loaded while they browse content. The content has to be hosted on YouTube, but they can appear on both YouTube …

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Google Looks To Make More Money Off Of Political Campaigns

Google may be able to make more money off of political campaigns by making its ad targeting options better. The company announced today that it is enabling political campaigns to to target ads by Congressional district. The targeting feature will work across Google’s search, display, mobile and video ads, allowing campaigns to target people that are solely within the district’s …

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Google Launches Remarketing With Google Analytics

Google has announced that it’s rolling out Remarketing With Google Analytics in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products. Before, users had to tag their sites twice – for Google Analytics, and again for remarketing specifically. No longer will that be necessary. “We’ve made it simple and …

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