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New AdWords Interface Comes to Google TV Ads

Google announced that its TV advertisers now have access to the new AdWords interface. Users will be able to access the old one for a while, but by the end of the month, they will have no choice but to use the new one.

TV advertisers that aren’t already familiar with the new interface will want to get acquainted. They can start with the following video:

Google Launches New Templates for Display Ads
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Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

Google Talks Future of Search Advertising

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.

On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.

AdWords-Related Schoemaker Suit Settled
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Not too long ago, quite a mess came into being as Jeremy Schoemaker sued Keyen Farrell for his (alleged) misuse of Google AdWords.  Farrell countersued, claiming defamation.  Now, Farrell’s withdrawn his lawsuits and reached a settlement with Schoemaker, but things might actually escalate rather than go back to normal. 

Google Lets You Simulate AdWords Performance
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Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.

"While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google’s Inside AdWords crew.

New Local Ad Strategy for AdWords
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Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.

"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."

Using Google’s Conversion Optimizer
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Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.

Google Aims to Help Advertisers Improve Conversions
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There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.

Google Sued By Rosetta Stone Over Trademarks
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Update

WebProNews spoke to Eric Goldman, Associate Professor, Santa Clara University School of Law and Director of the High Tech Law Institute about the latest trademark case brought against Google.

Google Launches New, Cheaper AdWords API

Google has launched a new version of the AdWords API. The company says this version offers more speed, scale, and flexibility to developers at a lower cost.

The AdWords API lets developers build apps that interact with the AdWords platform. With the API, users can:

10 Steps for AdWords Conversion Optimization

Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread).

Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:

Are You Prepared for the New AdWords Interface?
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Google announced today that it has two updates regarding the release of the New Adwords Interface. For one, they’ve made the interface available to everyone who uses AdWords Standard Edition. Secondly, Google has begun the migration process already with a small number of accounts.

Google Moves Closer To Paying $20M Settlement

People who may be affected by a class action lawsuit against Google have been receiving some interesting notices in their inboxes lately.  It looks like certain AdWords advertisers are on track to split a $20 million settlement starting September 14th. 

Are Local Businesses Trying Hard Enough with Paid Search?
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On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that’s not too bad considering the state of the economy. In fact, you’d be hard pressed to find other ways to advertise your business that are as cost-effective.

Google’s AdWords Editor Gets an Upgrade
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Google has released a new version of AdWords Editor. That of course means that there are some updates that come with it.

For one, advertisers can now import CSV files.
Users who make changes to their accounts in a spreadsheet or custom application can import their spreadsheet directly into AdWords Editor, then post new or edited items. To import a CSV file:

Google Shares 6 Ways to Maximize Your AdWords Investment
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Google says AdWords’ real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.

1. Focus your ads on low prices and savings.

See Google Queries That Resulted in a Click

Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.

Trademark Owners Up In Arms With Google’s New Policy

 The online world is noisy enough as it is. Everyone is trying to get everyone’s attention to sell whatever it is they have.

Google Slows to a Crawl
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Update: Google has addressed the issue on the Official Blog. The company says:

Google Launches Interaction Reports for Local Business Ads

As you are probably aware, Google offers local business ads, which are essentially AdWords ads associated with specific business locations. They appear on Google Maps, Google, and across Google’s ad network.

Earlier this year, Google announced the addition of four new links for these ads – "Get Directions," "Street View" where available, "Save to My Maps," and "Send." The links were introduced as an effort to help people better locate the business that was being advertised.

Google To Expand Trademark Bidding Worldwide

This June, Google will expand advertiser’s ability to bid on trademarked keywords worldwide in over 200 countries despite a class action lawsuit filed in Texas. The plan to do so illustrates Google’s confidence that trademark bidding is not a violation of trademark laws—apparently anywhere.