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AdWords Articles

Google Offers Free AdWords Shortcuts Stickers
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Running an advertising campaign is complicated enough without having to mentally assign new meanings to most of the buttons on your keyboard.  Google’s giving advertisers a hand, then, by offering them AdWords shortcuts stickers.

The stickers (see a mockup below) are meant to be applied to your keyboard.  Assuming your fingers don’t block your field of view, they should subsequently make it easier to figure out what key combos will let you go to the Ads group tab, for example, or select multiple rows within a table.

More “Ads by Google” Across the Web
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Google has started adding "Ads by Google" to more of its ads around the web. The reasoning for this is that a lot more advertisers are using Google’s rich media ad formats these days, and the fact that they come from Google may not seem so obvious all the time.

Google Gives Local Businesses New Way to Advertise
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Google has introduced a new type of ad for local businesses called Local Listing Ads. They are designed to display when users search for a business in its local area. Google says it’s the easiest way to advertise your business to local customers on Google, because they require no maintenance. 

Google Gives Advertisers More Tracking Options
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Google has announced a new feature for the Google Content Network called View-Through Conversion Reporting. The feature is designed to help advertisers better measure the value of their display ad campaigns.

Google Gets Good News From EU Court Advisor

An advisor to the European Court of Justice said Tuesday that Google does not violate luxury goods makers’ trademarks by allowing advertisers to buy keywords related to brand names.

In his opinion, Advocate General Poiares Maduro suggests "Google has not committed a trade mark infringement by allowing advertisers to select, in AdWords, keywords corresponding to trademarks."

Google Unleashes DoubleClick Ad Exchange

Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction.

Google says it has three principles for its approach to display advertising:

Report: Google China Prepared For Big Push
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It may be that the exit of Kai-Fu Lee won’t act so much as a stumbling block as a catalyst for Google China.  A new report indicates that, following his departure, Google China will double its sales staff and offer cash incentives to 100,000 would-be advertisers.

AdWords Opportunities Expanded to More Advertisers

Earlier in the summer Google began beta testing the Opportunities Tab in AdWords. This is a feature in advertisers’ accounts that tries to point them to additional cost-effective traffic for their search campaigns.

Google is now expanding the beta to more advertisers in the United States, as well as in the United Kingdom and Australia. Google says over the next few business days, they will expand the beta to all English-language accounts.

AdWords More Competitive, AdSense Publishers Could Earn More
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Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Google-certified ad networks to compete for display ad space on their sites. This means that AdWords advertisers may end up having to pay more competitively, while AdSense publishers could reap the benefits.

What do you think of this idea? Comment here. Google explains the concept in the following video:

Latest Google AdWords API Available to All
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This week Google released the latest version of the AdWords API (v2009) to all advertisers after releasing it to a limited group back in June. The new version offers users some new features, and Google says it comes with greater speed at a lower cost.

Google: Conversion Rates Hardly Vary by Ad Position
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Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.

Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.

New AdWords Interface Comes to Google TV Ads

Google announced that its TV advertisers now have access to the new AdWords interface. Users will be able to access the old one for a while, but by the end of the month, they will have no choice but to use the new one.

TV advertisers that aren’t already familiar with the new interface will want to get acquainted. They can start with the following video:

Google Launches New Templates for Display Ads
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Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

Google Talks Future of Search Advertising

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.

On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.

AdWords-Related Schoemaker Suit Settled
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Not too long ago, quite a mess came into being as Jeremy Schoemaker sued Keyen Farrell for his (alleged) misuse of Google AdWords.  Farrell countersued, claiming defamation.  Now, Farrell’s withdrawn his lawsuits and reached a settlement with Schoemaker, but things might actually escalate rather than go back to normal. 

Google Lets You Simulate AdWords Performance
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Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.

"While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google’s Inside AdWords crew.

New Local Ad Strategy for AdWords
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Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.

"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."

Using Google’s Conversion Optimizer
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Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.

Google Aims to Help Advertisers Improve Conversions
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There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.

Google Sued By Rosetta Stone Over Trademarks
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Update

WebProNews spoke to Eric Goldman, Associate Professor, Santa Clara University School of Law and Director of the High Tech Law Institute about the latest trademark case brought against Google.

Google Launches New, Cheaper AdWords API

Google has launched a new version of the AdWords API. The company says this version offers more speed, scale, and flexibility to developers at a lower cost.

The AdWords API lets developers build apps that interact with the AdWords platform. With the API, users can: