All Posts Tagged Tag: ‘AdWords API’

Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before

Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases in the past. If they’ve done it before, it stands to reason that they’d do it again, so this could help the results of these ads tremendously. Specifically, it looks at in-app purchases from the Google Play Store, …

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Google Makes AdWords API Usage Free

Google announced that it is going to start making AdWords API usage free starting March 1. They’re doing away with the preferred pricing model. There will be two levels of API access once the changes take effect: basic and standard. The former will be the default, allowing for up to 10,000 operations per day. The latter will be available to …

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Google AdWords API Improving Advanced Location Targeting

Last year, Google rolled out an update to the AdWords API that allowed users to target people based on their Location of Presence or Area of Interest. It was a great feature for AdWords, but things can always be improved. Those improvements are coming today. Announced on the Google Ads Developer blog, the AdWords API team says they are rolling …

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Google AdWords API Asynchronous Workflow Solution Detailed

Google designed the AdWords API to handle a large number of operations in one request. The only problem is that current API services are synchronous. What this means is that the client has to send a request to the server, wait for processing and then receive a result. Google has added some changes to speed up the service. The Google …

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AdWords Terms and Conditions Get Clarification

AdWords API has received an update under it’s terms and conditions section. This is okay though, as Google reminds us, they reserve the right to change the terms at any time. They also stress the fact that by continuing to use AdWords, we have agreed to the terms. Also, they insist that if you can’t agree to the terms, you …

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