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Demand Media Enters New Ad Partnership In Latin America Demand Media Enters New Ad Partnership In Latin America

Demand Media announced that it has entered into a digital advertising partnership with Cisneros Interactive’s RedMas, which will see RedMas gain exclusive representation for branded digital ad solutions eHow en Español, in certain Latin American countries. Demand Media will provide …

Netflix: Ads Are Not Something We’re Contemplating Netflix: Ads Are Not Something We’re Contemplating

Netflix says it has no intentions of including ads in or around its content. The company released its quarterly earnings report on Wednesday. Shortly afterwards, the company held a Google+ Hangout with company execs and analysts. One analyst suggested that …

Apple’s Iconic, Creepy 1984 Ad Turns 30 Apple’s Iconic, Creepy 1984 Ad Turns 30

On January 22nd, 1984, Apple unveiled one of the most famous advertisements of all time on the biggest night in advertising. The minute-long commercial would introduce the Macintosh personal computer and would only be shown once, on CBS, during the …

Google Launches AdSense Direct For Direct Ad Deals Google Launches AdSense Direct For Direct Ad Deals

Google has announced the launch of AdSense Direct, a way for publishers to manage their directly sold ad deals from within their AdSense accounts. The feature also enables publishers to show these ads on their site without having to actually …

Yahoo Continues To Beat Google As Top U.S. Desktop Web Property Yahoo Continues To Beat Google As Top U.S. Desktop Web Property

Back in August, Yahoo made headlines for being the top web property in the U.S. on desktop computers, based on data from comScore, which releases its report each month. That was the first time Yahoo sites beat Google sites in …

Mobile Ad Revenue to Hit $18 Billion This Year Mobile Ad Revenue to Hit $18 Billion This Year

As established consumer markets shift from traditional PC to mobile devices, advertisers have been scrambling to catch up and evolve along with mobile technology. Now that marketers are beginning to get a handle on mobile advertising, mobile ad revenues are …

Google Enabled Advertisers To Target Users Based On Sensitive Health Info Google Enabled Advertisers To Target Users Based On Sensitive Health Info
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Google has agreed to take steps to stop “privacy-intrusive” ads related to information about users’ health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from a man with sleep apnea that Google ads for related …

Butterfinger Cups Has Racy New Teaser Ad Butterfinger Cups Has Racy New Teaser Ad

In a bid to outdo the market leader, Reese’s Peanut Butter Cups, Nestle is hoping to take advantage of the hype that comes with Super Bowl to launch its new Butterfinger Peanut Butter Cups with a teaser ad. The ad…of the …

Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs
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Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users …

Facebook Sponsored Stories Will Officially Die On April 9th Facebook Sponsored Stories Will Officially Die On April 9th
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Back in June, Facebook announced that it was going to get rid of some of its ad units in an effort to eliminate some redundancies, as many of its offerings accomplished the same goals. The company hinted at the demise …

Pandora Now Lets Advertisers Target Drivers Pandora Now Lets Advertisers Target Drivers

Do you use Pandora radio while driving? If so, you might just start to get a bit more advertising from more companies. Pandora announced at CES that it’s now letting advertisers target drivers with in-car advertising. The company notes that …

Yahoo Advertising Gets Revamp With Tumblr Ads, New Audience Ads, Ad Manager & Ad Exchange Yahoo Advertising Gets Revamp With Tumblr Ads, New Audience Ads, Ad Manager & Ad Exchange

In addition to announcing the acquisition of Aviate, the launch of Yahoo News Digest, Yahoo Tech and Yahoo Food, and a new Smart TV platform, Yahoo announced a complete revamp of Yahoo Advertising at CES in Las Vegas. Under the …

Crop Circle Mystery Solved – No Aliens This Time Crop Circle Mystery Solved – No Aliens This Time
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Whether beings from another planet have ever visited, or will visit in the future – our planet’s inhabitants are going to take some serious convincing either way. The aliens will probably have to literally walk up and say “hello” before …

Yahoo Ads Spread Malware To Users, Company Confirms Yahoo Ads Spread Malware To Users, Company Confirms
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Yahoo confirmed that it was running advertisements that were spreading malware on some of its sites. While this is apparently in the past now, the company acknowledged and confirmed reports that this took place on Friday. IB-Times (published at Yahoo …

Twitter Is Doing A Lot To Make Its Ad Platform More Appealing Twitter Is Doing A Lot To Make Its Ad Platform More Appealing
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2013, without question, has been the year that Twitter started taking advertising seriously (obviously a higher priority being the year it went public as well), and it might just be the year where your business should start taking it seriously …

Should Congress Regulate Data Brokers And Targeted Ads? Should Congress Regulate Data Brokers And Targeted Ads?
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If you listen to the anti-surveillance movement across the U.S., they would have you believe that the NSA is the biggest privacy threat facing Americans today. While many in Congress would agree with that sentiment, one Committee thinks another group …

Twitter Gives Conversion Tracking To All Advertisers Twitter Gives Conversion Tracking To All Advertisers
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Twitter just announced the general availability of conversion tracking for its advertising platform. This gives marketers a measurement and reporting tool to help them get a better idea of just how effective their Twitter campaigns are. Twitter has been testing …

Facebook Acquires Sports Conversation Analysis Firm SportStream Facebook Acquires Sports Conversation Analysis Firm SportStream

Facebook announced an agreement to acquire SportStream, a San Francisco-based builder of sports conversation analysis technology. The company’s technology (which is apparently patent-pending) surfaces what it deems to be the highest quality Facebook posts and tweets, as well as Instagram …

Well-Known Ad Exec Mike Hughes Dies After Writing His Own Obituary Well-Known Ad Exec Mike Hughes Dies After Writing His Own Obituary
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Former Martin Agency president Mike Hughes has passed away at the age of 65 after a long battle with lung cancer. Hughes is responsible for such high profile campaigns as the Geico cavemen (which even had its own TV show …

Twitter Gives All Advertisers Promoted Accounts For Timeline Twitter Gives All Advertisers Promoted Accounts For Timeline

Twitter has had Promoted Accounts since 2010, and launched them in its mobile apps last year. The company has been testing a feature on iOS and Android that shows account recommendations, which leverage tweetsas a call to action, and are …

Should Google Show Ads In Knowledge Graph Results? Should Google Show Ads In Knowledge Graph Results?
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It seems that more and more of the Google search results page is for sale these days. Last year, Google turned its shopping results into an all paid model. Then came the testing of banner ads on branded searches. We’ve …