All Posts Tagged Tag: ‘Advertising’

Does Your Business Have The Time To Get Online Marketing Right?

The fewer people a business has, the harder it is to do marketing right. Most small and medium-sized businesses don’t think they have the time or knowledge to manage their digital media efforts effectively, according to a new report from Thrive Analytics. 77% said as much, while 70% wish they could take advantage of digital media to help them expand …

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Facebook CTRs Up A Whopping 260% Year-Over-Year [Report]

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which has declined significantly for many of them. Nanigans released its Global Facebook Advertising Benchmark Report for Q1, which it says …

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Instagram Ads Getting More E-Commerce-Friendly?

Instagram is reportedly working on features that would make the service a better marketing platform for e-commerce businesses hoping to attract buyers. According to AdWeek, Instagram is running marketing campaigns with brands including Banana Republic that take users right to product pages. Apparently that’s just the tip of the iceberg, as “more sophisticated ads are in the works” including an …

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Spotify Launches ‘Tweet the Beat’ Ads, Even for Premium Users

If you pay $10 a month for Spotify premium, one of the major reasons you do that is to avoid ads. But Spotify’s new in-app ads, which act more like suggestions for you to tweet out an ad on Spotify’s behalf, are being served to all users – premium subscribers included. The new pop-up ads are appearing on both desktop …

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AdWords Accounts With Multiple Campaign Types Get Improved Reporting

Google said it’s about to roll out three new features in AdWords that will help multi-channel advertisers manage their reporting and find insights that matter most more easily. These include the ability to find your account by campaign type, the ability to see more relevant columns more quickly, and the ability to apply column sets based on goals. “For advertisers …

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YouTube’s Ad-Free Subscription Offering Is on the Horizon

Apart from Justin Bieber videos and comment trolls, ads are the most annoying thing about YouTube. But most of us have come to accept that we’re going to have to watch five, 15, or god forbid 30 seconds of an ad before our video plays – and even during our video plays if the video is long enough. It’s just …

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You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one year. Globally, the amount of video from people and brands in News Feed grew 3.6x year-over-year. And that was as …

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Here Are the Brands Using Instagram’s New Carousel Ads

Last month, Instagram announced a new ad unit called Carousel. It lets brands add multiple photos to a single post, which users can cycle through by swiping left. The Carousel ads also feature a link to a site of the business’ choice, making it easy for them to get users from Instagram to their official product pages. Now, Instagram is …

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Report: Social Networks Surpassed 2 Billion Users For First Time Last Year

There’s a new report out from Strategy Analytics, which looks at the growth in usage and advertising spend across major social networks. One of the more interesting findings is that social network usage surpassed 2 billion users for the first time in 2014, with Facebook accounting for 68%. Ad spend across the various social networks grew by 41% globally reaching …

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Twitter Ads, Coming Soon to Your Profile

One of Twitter’s main goals – just like Facebook or any other social network – is the find that perfect balance between advertising and a pleasant user experience. That’s why the company is reportedly torn on whether or not to implement autoplay videos in users’ timelines. That’s why you hear Twitter execs discussing “ratios” all the time (one sponsored tweet …

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Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, but that few are currently buying programmatically. According to the study, two in five (41%) marketers said mobile programmatic advertising …

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Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear

Pinterest has been developing new machine learning models to improve its home feed, under the banner of “Pinnability”. “The more people Pin, the better Pinterest can get for each person, which puts us in a unique position to serve up inspiration as a recommendation engine on an ongoing basis,” a spokesperson for Pinterest tells WebProNews. “Home feed is the most …

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