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Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday. The company bought the ad platform from Microsoft early last year, and rumors have been circulating in recent weeks that the company was preparing for …

Optimizing Google Shopping Campaigns For Christmas Optimizing Google Shopping Campaigns For Christmas

You’re right. It’s not even October yet, but the holiday shopping season is pretty much here. It’s time to start thinking about preparing for it. Google recently hosted a Hangout on Air to give advertisers tips on optimizing their Shopping …

Bing Ads Lets You Share Negative Keyword Lists Among Campaigns Bing Ads Lets You Share Negative Keyword Lists Among Campaigns

Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API. “Gone are the days of manually copying negative keywords between …

Google Expands Local Inventory Ads Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” …

Apple Is Really Proud of How ‘Huge’ the New iPhone Is Apple Is Really Proud of How ‘Huge’ the New iPhone Is

In 2010, Steve Jobs famously said that nobody wants to buy a huge phone. Well, in so many words. Here’s what he actually said, via Engadget: In response to a question at its press conference today about whether Apple could’ve …

Groupon Enhances Deal Builder Tool Groupon Enhances Deal Builder Tool

Earlier this year, Groupon launched Deal Builder, a self-serve platform for merchants to build their own deals. The company announced on Tuesday that it has added some new enhancements, and that the tool has passed the 25,000 deals milestone. “Deal …

iPhone 6 Is So Awesome Joan Rivers Is Shilling It from the Grave iPhone 6 Is So Awesome Joan Rivers Is Shilling It from the Grave

If you want to know just how incredible the new iPhone 6 is, just ask Joan Rivers. The celebrity comedian and fashion critic is raving about the new device on her Facebook and Instagram accounts, calling it “beautiful” and a …

Bing Ads Get New Dynamic Sitelinks Feature Bing Ads Get New Dynamic Sitelinks Feature

Microsoft announced a new Dynamic Sitelinks feature for Bing Ads, which it says can help improve relevance and click-through rates for SMB advertisers. Once again, Bing is following Google’s lead on ads, as the search giant launched a similar feature …

Instagram Ads Are Jumping Across the Pond Very Soon Instagram Ads Are Jumping Across the Pond Very Soon

As promised, Instagram is on the verge of taking its ad product global. In June, the company said that later in 2014 it would begin to introduce ads in Canada, the United Kingdom, and Australia. Now, it appears they’re about …

Google Adds Callout Extension Support To AdWords API Google Adds Callout Extension Support To AdWords API

Google announced new “callout extension” support in the AdWords API. The company introduced callout extensions for its ads earlier this month. In a quick note on the Google Ads Developer blog, Ray Tsang from the AdWords API Team says: Starting …

Bing Ads Get Better Location Targeting, Ad Scheduling Bing Ads Get Better Location Targeting, Ad Scheduling

Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeting and exclusion, radius targeting improvements, a new geo location report, user experience improvements for …

NFL Announcers Keep Calling Microsoft’s Product-Placed Surface Tablets ‘iPads’ NFL Announcers Keep Calling Microsoft’s Product-Placed Surface Tablets ‘iPads’

Oftentimes, a brand can become so ubiquitous that people stop thinking of it as a brand of a specific product, and instead begin to associate the brand as inherent to said specific product. You probably do it all the time …

eBay Has New (Kind Of) Mobile Ad Plans eBay Has New (Kind Of) Mobile Ad Plans

eBay has a new webpage up about in-app mobile advertising, where it is courting advertisers to appear in its apps. As AdAge notes, the company tested ads in its mobile apps in 2012, but decided not to run with it. …

Facebook Announces Ad-Related News Feed Updates Facebook Announces Ad-Related News Feed Updates

Facebook announced a couple more changes to the News Feed on Thursday, specifically around how it shows ads to people. Both changes deal with the signals Facebook gets from people who choose to hide the ads they see. Product manager …

Samsung’s Already Making Fun of Apple’s Big Event Samsung’s Already Making Fun of Apple’s Big Event

Never known to miss an opportunity to put out some snarky ads targeting competitors, Samsung has already decided to go full throttle on bashing Apple over the company’s big launch event. The event, which took place on Tuesday in Cupertino, …

Google Changes Search Ads On Smartphones Google Changes Search Ads On Smartphones

Google announced some tweaks to the way it displays mobile search ads on smartphones. Beginning on October 15th, ad extensions may show instead of the second line of ad text. Here’s the before and after: Google says the adjustments are …

Twitter Launches Self-Serve Ads In 11 New Countries Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads …

Google Launches Callout Extensions For AdWords Google Launches Callout Extensions For AdWords

Google announced a new ad extension for AdWords called callout extensions, which allow businesses to add text highlighting specific info about their products and services. You can use the extensions to draw attention to important details about products or highlight …

Google Talks Invalid Clicks In New AdWords Video Google Talks Invalid Clicks In New AdWords Video

Google regularly uploads videos to the Google Ads YouTube channel, answering questions related to AdWords asked on Twitter, Facebook, and Twitter. The company has posted a new one talking about invalid clicks. The specific question being addressed is: How can …

Gisele Bundchen Signs With Under Armour

What do married power couple Tom Brady and Gisele Bundchen have in common besides both being rich, famous, and beautiful? They are now also both endorsing Under Armour. ESPN reported yesterday that the supermodel inked a multi-year deal with the …

Report: SMB Local Media Spending To Surpass $50B Next Year Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 …