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All Posts Tagged Tag: ‘Advertising’

This Ad Tool Just Won Facebook’s Innovation Competition

This Ad Tool Just Won Facebook’s Innovation Competition

Facebook announced the winners of its annual Innovation Competition aimed at recognizing Facebook Marketing Partners who have “developed new solutions to solve unique obstacles for advertisers in different verticals.” The top honor went to adMixt for its creation of self-serve ad tool Flightplan. The product combines dynamic product ads and local awareness ads to promote locally-available products to people when …

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Google Adds Engagement Columns In Reporting For Lightbox Ads

Google Adds Engagement Columns In Reporting For Lightbox Ads

Google announced that it is adding three new columns to AdWords Display reporting later this month. It says these will give advertisers who use Lightbox ads an easier way to view engagements, engagement rate, and average CPE metrics. Google said in a note on the AdWords Google+ page: These new columns will help advertisers easily differentiate engagement metrics (when someone …

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Bing Ads Home Page Gains Highly Requested Features

Bing Ads Home Page Gains Highly Requested Features

Microsoft had added customized modules and period-over-period comparison features to the Bing Ads homepage. According to the company, these have been the two most requested features since a recent Bing Ads revamp. The new features are designed to make it easier to do more in less time when it comes to monitoring accounts and finding ways to improve performance. “You …

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Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, …

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Interstitials May Start Hurting Your Search Rankings

Interstitials May Start Hurting Your Search Rankings

Ahead of Google’s mobile-friendly update in in April, there was talk around the SEO industry that interstitials (content that appears over top of a page, which impedes the process of getting to the desired page) could be looked upon as hurting the mobile user experience, and therefore hurt webmasters in in rankings as Google started to take into account the …

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Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to …

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What Marketers Should Know About The AOL-Bing Deal

What Marketers Should Know About The AOL-Bing Deal

Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft’s display, mobile, and video ad inventory across the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will run the ads across Microsoft’s MSN homepage and verticals, Outlook Mail, Xbox, Skype, and in apps. The two companies also made …

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Google Starts Blocking These Types Of Ad Clicks

Google Starts Blocking These Types Of Ad Clicks

Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks on the app icon, in addition to adding a clickability delay. “Even as smartphone and tablet screen sizes get bigger, …

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New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becoming the “go-to social network” for a younger generation. New trending content and search features could help businesses attract more eyeballs. Do you think Instagram’s new features can help you improve your marketing strategy? Share …

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Google Display Network Ads Expand To Google Play Music

Google Display Network Ads Expand To Google Play Music

Google introduced a new free, ad-supported streaming music service today as one tier of its Google Play Music offering. In doing so, it has opened up new opportunities for advertisers using the Google Display Network. The service itself basically just lets you listen to curated playlists. It’s radio. We’re not talking on-demand songs like Spotify. More on the consumer service …

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Facebook App Ads Get 2 New Formats

Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners. The new desktop video format works similarly to those on mobile in that …

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