Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not going away, and Google is encouraging advertisers to upgrade. Either way, upgrades will start happening automatically on July 22. …

Facebook announced the launch of a new self-serve targeting ad targeting feature for partner categories. The categories use data from select third parties like Acxiom, Datalogix and Epsilon. “For example, a local car dealership can now show ads to people …

After a highly publicized split nearly a year ago, it looks like Facebook and General Motors are getting back together. GM has confirmed to Ad Age that they have decided to once again throw some advertising dollars into Facebook. “Chevrolet …

AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and …

Soon, AdWords advertisers will be able to set a mobile bid adjustment at the ad group level in enhanced campaigns. This functionality will become available sometime in the middle of next month. “We think this may be useful if you’ve …

Google has reportedly cracked down on payday loan services using AdWords, which are in violation of its policies and government regulations. TheDrum.com reports (via Search Engine Land) that Google has pulled all Moneysupermarket ads as part of the crackdown, which …

In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take. Microsoft, Google’s competitor in the space and a frequent …

Today, Facebook announced Home, a deep integration of Facebook into Android that basically turns any phone that installs it into a Facebook Phone. Home, which will launch on April 12th, is a family of apps that when installed, turns your …

Last month, Google announced new ValueTrack parameters for Enhanced Campaigns for advertisers using keyword level URLs. Today, the company announced that they’re now live and ready to be applied to campaigns. “These features will help you achieve your conversion and …

Facebook Director of Mobile Partnerships Emily White is leaving that job, but she’s not going very far. Facebook has confirmed that White will head up Instagram’s expansion as the new Director of Business Operations. According to All Things D, White …

Facebook announced some new updates to Ads Manager, which it says will make it easier for advertisers to see how they’re performing when it comes to specific goals and to calculate ROI. “We know that marketers on Facebook have various …

It has become abundantly clear that cats are an important part of the Internet, and in particular, search activity. Google has responded to this appropriately with the latest version of DoubleClick Search, as of April Fools’ Day. Here’s a sample …

Well, cider ads to be more precise. Less apps, more apples. That’s the tagline for Somersby Cider, the new cider brand from Carlsberg, who just released the beverage’s first U.K. advert. In it, fans eagerly await the opening of a …

Lance Armstrong-backed photo sharing service Mobli is giving people a chance to win $100,000 by giving up Instagram. The company has just kicked off a campaign called #mylastinstagram, complete with a new site at MyLastInstagram.com. Users are encouraged to download …

Facebook is bringing its relatively new Exchange ads to your desktop news feed in an alpha test that will expand the scope of the re-targeted ads that Facebook launched out of beta last September. Facebook Exchange, or FBX, lets advertisers …

Google announced the launch of a new initiative to help marketers better understand the impact of mobile on their businesses both online and offline. It’s called Full Value of Mobile, and has a page on Google’s “GoMo” site here. The …

“We are Spotify, and we are for music.” That’s the tagline of a new ad campaign for Spotify, the first major ad campaign from the music streaming service in the U.S. The campaign is the work of NYC-based Droga5, and …

Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you’re reading right now are all free because of advertising. For …

Google has uploaded a new webinar about Enhanced Campaigns to YouTube. Advertisers with a half hour to spare would probably do well to check it out. This one specifically deals with Google Shopping and Enhanced Campaigns. Earlier this week, Google …

Facebook has quietly updated its terms for Pages to allow page owners to display previously banned text and visuals on their cover photos. Although the terms page says that the last revision occurred on December 17th, there has definitely been …

Last month, Facebook began testing a new targeting feature for marketers called lookalike audiences. Today, the company announced the global launch. The feature enables marketers to target audience segments with similar common attributes (interests, demographics) to the customers a marketer …