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Apple Launches New Ad Formats For iOS Apple Launches New Ad Formats For iOS

Apple announced a couple of new ad formats for its iAd platform: pre-roll video and full-screen interstitial banner ads. The company said in a developer announcement, “Now you can deliver highly engaging ads from leading brands,” adding that the formats …

Report: Facebook To Take On DoubleClick With Atlas Report: Facebook To Take On DoubleClick With Atlas

Facebook is getting ready for an all-out “assault” on Google’s DoubleClick this fall, according to a new report from The Information, which broke the news about Amazon’s acquisition of Twitch on Monday. Facebook acquired the Atlas ad platform from Microsoft …

Twitter Opens Ads To Twelve More Markets Twitter Opens Ads To Twelve More Markets

Twitter announced that it’s expanding Twitter Ads into twelve new markets in Eastern Europe and Portugal. “There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle …

Samsung Just Had to Turn the ALS Ice Bucket Challenge into an Ad Samsung Just Had to Turn the ALS Ice Bucket Challenge into an Ad

Like President Obama and his views on gay marriage or a pokemon, I can evolve. My initial feelings on the ALS Ice Bucket Challenge were cynical, to say the least. Just donate the damn money, you’re only doing this for …

Google Improves AdWords For Advertisers Accepting More Than One Currency Google Improves AdWords For Advertisers Accepting More Than One Currency

Google announced that AdWords advertisers can now add currency information to their conversion values to more easily measure revenue when accepting more than one currency on their site or app. If you add currency info to your conversion values, all …

Instagram Debuts Ad Analytics Suite for Brands Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram …

Microsoft Adds Custom Reports To PubCenter Microsoft Adds Custom Reports To PubCenter

Microsoft announced a new feature for pubCenter, its advertising hub for app developers on Windows and Windows Phone. It now offers custom reports, with improved analytics. Earlier this year, the company announced a complete overhaul to pubCenter, and they’re continuing …

AdWords Gets New Bulk Editing Features, Conversion Setting AdWords Gets New Bulk Editing Features, Conversion Setting

Over on Google+, Google announced some new AdWords features for bulk editing and a new conversion setting. The bulk editing features are aimed at helping advertisers update settings across campaigns more quickly. They enable you to filter for campaigns targeting …

Google Launches App Promotion Ads For Search, YouTube Google Launches App Promotion Ads For Search, YouTube

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up …

Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’ Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’

Snapchat is said to be readying a new content and advertising business under the banner Snapchat Discovery. This would provide users with news and advertisements that, like the messages Snapchat has built a name for itself upon, disappear after viewing. …

Facebook Lets Advertisers Get In Front Of The Same People More Frequently Facebook Lets Advertisers Get In Front Of The Same People More Frequently

Facebook recently announced changes to frequency limits on ads in an email to agencies. DigiDay got ahold of the email, and shared the relevant excerpt, which explains the changes for different scenarios. “We are always looking to improve the News …

Google Announces Website Call Conversions Google Announces Website Call Conversions

Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the …

Yahoo Acquires Ad Security Company ClarityRay Yahoo Acquires Ad Security Company ClarityRay

Yahoo has acquired ClairtyRay, a company that has in the past dealt with getting around ad blockers, but has since been more about ad security and fraud detection. In a message on its homepage, ClarityRay says: Our vision has always …

AdWords Adds Close Variant Matching To All Exact And Phrase Keywords AdWords Adds Close Variant Matching To All Exact And Phrase Keywords

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply …

New Top Movers Report Added To Bing Ads New Top Movers Report Added To Bing Ads

Microsoft announced the launch of a new Top Movers report for Bing Ads to let advertisers figure out account clicks and spend variations, and find which campaigns or ad groups see the biggest changes. It can also help them understand …

Instagram Is Getting Serious About Ads Instagram Is Getting Serious About Ads

When Instagram announced that the salad days were over and ads – eh, sponsored posts – would soon be landing on the previously ad-free social network, you could hear the collective groans from heavy users but you couldn’t register any …

IAB: Global Mobile Ad Revenue Hit $19.3B In 2013 IAB: Global Mobile Ad Revenue Hit $19.3B In 2013

The IAB released new global figures for mobile advertising revenue, finding that revenue hit $19.3 billion in 2013, up 92% from $10.1 billion in 2012. Mobile display was up 123.4%, with mobile search, up 92.1% Search represented 48.9% of the …

Pinterest Gives More Businesses Access To DIY Promoted Pins Pinterest Gives More Businesses Access To DIY Promoted Pins

Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation. Now, they’re reportedly letting more …

Facebook Ads Get Cross-Device Reporting Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook …

Google Launches Shopping Campaign Upgrade Tool Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The …

Google Shows ‘Listen Now’ Ads For Music Searches Google Shows ‘Listen Now’ Ads For Music Searches

Google is now displaying “Listen Now” ads in the Knowledge Graph section of search results pages for some music queries. From there, it offers options from advertisers like Rhapsody, Spotify, and of course, Google Play itself. It includes the price …