WebProNews

Microsoft Opens Door To AdCenter Community

A new community site to support Microsoft's adCenter clients opened during the St. Patrick's Day festivities.

AdCenter Customers Becoming Disgruntled

It seems that many Microsoft adCenter members are disgruntled with the company policies.The advertisers are being told to increase their bid prices, which of course is not well taken by the clients. Due to this some have even dropped adCenter in favor of AdWords. However, it seems that the same thing is being done by Google as well. As even Google's AdWords representatives tell the advertisers to raise their minimum bid prices, so that they can have better traffic. And most often, they give in because they do get an increased amount of traffic.

Microsoft Teams Up With EDGAR Online on Content Network

Launched last year, Microsoft's adCenter Content Network only had Microsoft web properties during the initial stage.

adExcellence Accreditation from Microsoft Announced in UK

The moderator at WebmasterWorld, Receptional has said in a WebmasterWorld thread that he got an invitation from Microsoft, asking him for participate in the adExcellence accreditation program in the United Kingdom.

Microsoft's Sweet New Ad Intelligence Tool

I hate to curse, but this tool is bad ass. Ad Intelligence is a new keyword tool from Microsoft which is well worth using, and will probably force Google and Yahoo to make better keyword tools.

Microsoft Excel AdCenter Add-in & Webinar

Microsoft has announced the launch of the adCenter Add-in for Excel 2007. You might want to download the Add-in from here.

SIM - Microsoft adCenter Add-in

The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

Microsoft adCenter Ready To School Advertisers

The adExcellence program being offered by Microsoft will help its advertising clients learn all about adCenter.

Keywords Still the Foundations of SEM Campaigns

Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.

Working at Microsoft - An adCenter Story

Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager - Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.