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Bing Ads Get Keyword Destination URLs

Bing Ads Get Keyword Destination URLs

By Chris Crum October 18, 2012 | 2 Comments

Microsoft announced today that it has added keyword destination URLs in Bing Ads for all markets. Bing Ads now support a dedicated field to manage them, and it lets advertisers set specific landing pages for each keyword and match type …

Microsoft adCenter Announces Ad Rotation Tool Microsoft adCenter Announces Ad Rotation Tool
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In order to help marketers to amass more clicks from targeted ads, Microsoft adCenter has announced a new feature today called Ad Rotation. The new tool will allow advertisers to select from two ad-serving options so you can either rotate …

Search Alliance Now Final In UK, France, Ireland Search Alliance Now Final In UK, France, Ireland

In mid-April, Microsoft announced that the Microsoft-Yahoo Search Alliance was nearly final in the UK, Ireland and France, after announcing the expansion into these countries in February. The ad transition began on April 18. Today, Microsoft announced that the transition …

Microsoft SMB Ads Rebranded to Bing/Yahoo Microsoft SMB Ads Rebranded to Bing/Yahoo

Microsoft announced that it is rebranding its advertising product for SMBs as “Bing, powered by Bing and Yahoo! Search”. The company says that this is to simplify the way small business search advertisers do business with Microsoft. “By aligning with …

Search Alliance Nearly Final In UK, Ireland, France Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing …

adCenter About To Have 10,000 Less Cities To Target adCenter About To Have 10,000 Less Cities To Target

Microsoft announced some new location targeting changes that it’s getting ready to implement in adCenter, which provides the ads on not only Bing, but Yahoo in an increasing number of countries. The changes are only coming to the U.S. and …

Changes Come To Microsoft adCenter Changes Come To Microsoft adCenter

Microsoft is discussing some changes it has rolled out to adCenter over the past few weeks. They should be improvements to the platform, as the company says they’re all based almost exclusively on customer feedback.The company runs down the list …

Microsoft adCenter Negative Keywords Get Update Microsoft adCenter Negative Keywords Get Update

Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be combined to filter ad traffic. Before, negative keywords at the …

Yahoo and Bing: Look How Well Our Ads Are Doing Yahoo and Bing: Look How Well Our Ads Are Doing
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As you may know, Microsoft and Yahoo have a “search alliance” which sees Microsoft powering Yahoo’s organic search results, as well as migrating Yahoo Search Marketing to Microsoft’s adCenter. The organic transition has already happened worldwide, and the ad platform …

Bing And Yahoo Advertisers Get New Tools Bing And Yahoo Advertisers Get New Tools
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Microsoft is talking about some new features it has for adCenter. “Over the last two weeks, adCenter has released its latest round of pre-holiday features, all delivering on advertisers’ wish lists of improving campaign performance, increasing volume, and simplifying processes …

Microsoft adCenter Getting Some New Local Features Microsoft adCenter Getting Some New Local Features
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Microsoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new local search ad attributes, and “Bing VIsion”. “These new mobile local ad …

Yahoo-to-Microsoft Ad Transition Period Drawing to a Close
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The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

Yahoo on Bing/adCenter Transition Through Eyes of an Advertiser

At PubCon Las Vegas, WebProNews spoke with David Roth, Yahoo’s Director of Search Marketing, who has an interesting perspective on the recent Microsoft/Yahoo search advertising transition (or “Search Alliance“), because not only does he work for Yahoo, he does Yahoo’s …

Microsoft Extends adCenter Support Hours During Transition
Microsoft just announced that it is extending its support hours for adCenter during its paid search transition. 

"Whether you prefer to tweet, post a question in our forums or pick up the phone and speak to a real person, you’ve got several options for getting help with all things adCenter," says Microsoft’s Tina Kelleher. 

Yahoo Advertisers Can Begin Transitioning to Microsoft adCenter

Yahoo and Microsoft announced today that Yahoo advertisers can begin their transition to Microsoft’s adCenter.

Microsoft Increases Bing Crawl Rates
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Microsoft announced today that it is making some ad relevance improvements, namely, a temporary increase in Bing crawl rates. The adCenter team writes:

Microsoft adCenter Expands Negative Keyword Limits
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Microsoft announced that it has expanded negative keyword limits in adCenter. This should be of particular interest now that Yahoo and adCenter are coming together.

If you’re not familiar with negative keywords, advertisers can prevent their ads from appearing in response to certain search queries using negative keywords (specific words or phrases that help prevent ads from being displayed to customers who are unlikely to click).