WebProNews

3 Reasons Why Your AdCenter Campaign Could Be Paused

Microsoft shared some info, aiming  to "demystify" downtime in adCenter campaigns. adCenter advertisers may sometimes find that their campaigns are paused, when they check their accounts. Microsoft names three reasons you might see this.

Microsoft Answers Common adCenter API Questions

Microsoft says it has had a lot of questions lately about access to adCenter API tokens, and the company has addressed these issues on the adCenter API blog. The API program is still in the "pilot" phase, so API tokens are not available to everybody.

Bing Search Summit Reveals More About Bing

You could learn a lot from a #badabing hashtag. If you search that on Twitter, you'll find all kinds of tweets from those in attendance at Microsoft's Bing Search Summit. It is interesting to see some of the things people are talking about with regards to Bing, and as the search engine is still in its infancy, everybody wants to know all they can. If you dont' feel like wading through tons and tons of tweets, relax. I've done it for you (although I'm sure there will be plenty more since the time of this writing).

Bing Algorithm and Advertising Questions Answered

Microsoft has posted a FAQ page for adCenter advertisers wondering just what Bing has in store for them. One question pertained to Bing's algorithm, to which Microsoft's Carolyn Miller responded:

Micrsoft on Why UK Advertisers Should Use adCenter

Microsoft faces some pretty tough competition in the pay-per-click space. On the adCenter blog today, they have posted some reasons they think users (at least in the UK) would benefit more from adCenter than its "main competitor."

New Ways To Track Microsoft adCenter Conversions

Different people have different ways of counting conversions, and options with which to do so can prove helpful for catering to the advertiser's personal preferences. Microsoft has released a new package of conversion counting controls for adCenter.

Microsoft Closing Shop on adCenter Analytics

Microsoft's adCenter Analytics has not yet left beta, and it appears that it will not ever do so. The company announced today that the program will be shut down at the end of the year.

5 Microsoft adCenter Performance Tips

Advertisers who use Microsoft adCenter were treated today to some tips on getting ads up faster and improving their performance. Obviously these are essential factors to the success of a campaign.

Microsoft Enhances adCenter, Offers Tips

The Microsoft adCenter team took the holiday break to put some "finishing touches" on some enhancements to the service. These enhancements include:

Microsoft Helps adCenter Customers Get Help

Getting support for any product is often a painstaking and time consuming ordeal. There are parts of Microsoft that I have personally had such trouble with.