All Posts Tagged Tag: ‘AdCenter’

Bing Ads Get Keyword Destination URLs

Microsoft announced today that it has added keyword destination URLs in Bing Ads for all markets. Bing Ads now support a dedicated field to manage them, and it lets advertisers set specific landing pages for each keyword and match type combination. The feature, Microsoft says, has been one of the top requested features from its customers. The company’s Ravi Modalavalasa …

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Bing Ads Get Sitelink Extensions

Microsoft announced today that Bing Ads now offer sitelink extensions to advertisers throughout the Yahoo Bing Network. The extensions, according to Microsoft, will drive deeper engagement with potential customers by letting them connect with relevant portions of advertisers’ sites. They’ll let advertisers create and update additional messaging and info without modifying text ads or keywords, and will be available on …

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Bing Ads Launches Keyword Suggestions

Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide you with exact match keyword suggestions that we think are relevant to your campaigns and will help your ads serve …

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Bing Ads Get Editorial Exceptions (And Accompanying API)

Microsoft announced today that it is releasing Editorial Exceptions and the Exceptions API to all Yahoo Bing Network advertisers. The feature will let advertisers request exceptions to resolve editorial disputes, monitor progress of ad and keyword reviews, and easily filter editorial disapprovals and submit a request for exception within the advertiser’s Bing Ads account, Microsoft says. “If you’re using the …

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Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads

Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads is not only a new name, but an improved experience with new features to help you better manage your campaigns …

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Microsoft adCenter Now Let’s You Rotate Only Ads With the Most Clicks

In order to help marketers to amass more clicks from targeted ads, Microsoft adCenter has announced a new feature today called Ad Rotation. The new tool will allow advertisers to select from two ad-serving options so you can either rotate only the ads that are getting the most clicks or distribute all of your ads evenly with no regard to …

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Microsoft, Yahoo Search Alliance Transition Complete in UK, Ireland, France

In mid-April, Microsoft announced that the Microsoft-Yahoo Search Alliance was nearly final in the UK, Ireland and France, after announcing the expansion into these countries in February. The ad transition began on April 18. Today, Microsoft announced that the transition is now complete in these countries. “Yahoo! Search is really an important part of our business and we have invested …

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Microsoft Rebrands Ads To SMBs As “Bing, powered by Bing and Yahoo! Search”

Microsoft announced that it is rebranding its advertising product for SMBs as “Bing, powered by Bing and Yahoo! Search”. The company says that this is to simplify the way small business search advertisers do business with Microsoft. “By aligning with the Bing brand, SMBs will better understand that they are buying traffic on Bing and Yahoo! search,” a spokesperson for …

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Microsoft /Yahoo Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing and Yahoo search audiences on the Microsoft adCenter platform. The ad transition officially begins on April 18. “Next week, we …

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Microsoft adCenter About To Have 10,000 Less Cities To Target

Microsoft announced some new location targeting changes that it’s getting ready to implement in adCenter, which provides the ads on not only Bing, but Yahoo in an increasing number of countries. The changes are only coming to the U.S. and Canada for now, however. Microsoft is removing about 10,000 cities from adCenter targeting, starting in mid to late May. “Because …

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Microsoft adCenter: New Changes Live, More In Testing

Microsoft is discussing some changes it has rolled out to adCenter over the past few weeks. They should be improvements to the platform, as the company says they’re all based almost exclusively on customer feedback.The company runs down the list of changes in a blog post. Changes include: Ease of navigation in Web UI and Desktop: Menu redesign to allow …

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Microsoft adCenter Negative Keywords Get Update

Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be combined to filter ad traffic. Before, negative keywords at the ad group level would override the ones at the campaign level. Today, that update is live. “If you have negative …

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