Taco Bell Breakfast Menu Edges Out McDonald’s in Survey

By: Erika Watts - April 14, 2014

Maybe it’s just the novelty of having new breakfast items to choose from, but in the less than three weeks since Taco Bell launched their breakfast menu, the fast food chain is winning the breakfast game.

According to a survey conducted by Citi Research, consumers prefer Taco Bell’s breakfast menu over McDonald’s. “The initial indications are positive for Taco Bell,” said Citi Research analysts. “While this development is clearly not a positive for McDonald’s, it is still early and it may be possible for both McDonald’s and Taco Bell to continue to grow at breakfast at the expense of other competitors.”

Forty-three percent of consumers that participated in the survey say that they prefer the two fast food chain breakfast menus equally. Of the people who were willing to lean one way or the other, 33 percent said they preferred Taco Bell and 24 percent said they preferred McDonald’s. Check out a graphic of Citi Research’s Taco Bell versus McDonald’s breakfast survey below:

If you haven’t checked out Taco Bell during breakfast hours yet and are wondering how their menu stacks up against McDonald’s, you might be mildly disappointed to learn that the menu is a bit on the light side. Taco Bell doesn’t offer nearly as many items on their breakfast menu compared to McDonald’s, but whatever they lack in options, they make up for in originality. McDonald’s, on the other hand, offers a lot of the traditional breakfast staples such as pancakes, biscuits, and oatmeal on their menu. Taco Bell has none of these items, but instead offers items such as the A.M. Crunchwrap, A.M. Grilled Taco, and the Waffle Taco. Even with their expansive menu, the only thing McDonald’s offers that you can’t find elsewhere is the McGriddle.

Whether the Taco Bell breakfast menu craze is the start of the chain developing a long-lasting presence on the fast food breakfast market or just a fad remains to be seen. Either way, McDonald’s isn’t going down quietly. The burger chain just wrapped up a promotion to get people in during the breakfast hours by offering free coffee. McDonald’s also just released a new ad promoting…you guessed it–the McGriddle.

Image via YouTube

About the Author

Erika WattsErika Watts is a former teacher, now stay-at-home-mom and contributing writer for WebProNews. When she isn’t busy navigating parenthood and writing, she enjoys watching college sports and reading. Follow Erika on Twitter @erikawatts83, Pinterest or

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  • ….

    Forty-three percent of consumers that participated in the survey say
    that they prefer the two fast food chain breakfast menus equally. Of the
    people who were willing to lean one way or the other, 33 percent said
    they preferred Taco Bell and 24 percent said they preferred McDonald’s.

    Is intelligence even a prerequisite anymore? The way this idiot wrote the second sentence, there are 43% percent of the “people who were willing to lean one way or the other” who preferred something other than McDonald’s or Taco Time.

    I think someone needs to go back to school.

    • Krabal

      The reason there is a period after “equally” is because the statement that follows it is a new thought. The writer phrases the next sentence in such a way that she presumes the reader can comprehend that she has now switched to talking about a different group of people than the group she was referring to in the preceding sentence. It’s unfortunate you can’t seem to make the distinction. In any event, the author is both grammatically and factually accurate. Sorry, brah.

      And while we’re on the subject of attempting to correct mistakes, what exactly is “Taco Time”?

      • ….

        @Krabel. It si simple, the author screwed up and you need to go back to school if you can’t see that. They created a new sub group that ONLY included “people who were willing to lean one way or the other” and then proceeded to use the same % on that group.

        So if this was a survey of 100 people.

        43% BOTH (43 people)
        33% TACO BELL (33 people)
        24% MCDONALDS (24 people)

        So when the sub group of people who only chose TACO BELL or MCDONALDS was created it would have included only 57 people.

        So following the wording of the author, 33% of the 57 people voted TACO BELL (18.81 people) and 24% of the 57 people voted MCDONALDS (13.68 people) leaving 43% (24.51 people) unaccounted for.

        • Krabal

          You might have a point if the author didn’t wrap all other pertinent information around that sentence. The writer even finishes the paragraph with a direct reference to the graph which explains everything. Sentences aren’t in a vacuum, brosef. They are part of a bigger picture. If you don’t read anything surrounding it, then the preceding sentence is completely meaningless. What exactly am I saying is part of a bigger picture? “They” could mean anything!!! Sentences are meant to be read in a greater context within a paragraph. Then, when the author wants to switch subjects she begins a new paragraph. That’s exactly what this author does.

        • Danielle

          What you fail to realize, the 43% ARE ALREADY accounted for by the 43 people who are willing to lean one way or the other. The original paragraph in question tells us this. They are a part of the original 100 people you speak of (the 43 people). They said they would choose EITHER Taco Bell OR McDonald’s, meaning they had no preference between the two fast food restaurants. The remaining 57% were willing to lean one way or the other. Thirty-three percent (33 people), said they preferred Taco Bell, while 24% (24 people) said they preferred McDonalds. Why are you further dividing the 57 people that were willing to lean either way?
          I understood this from the way the author originally worded this information. Or am I crazy?

      • chad

        Krabal you are 100% correct, can….break that down for me lol

  • Kimar31

    RUN!

  • Captian Re-Wipe

    I like taco bell, not because of their menu but because there is never a line for breakfast.

  • Sgt. Hulka

    Worst fast-food breakfast I EVER purchased. 4/9/14 @ 08:22 in Ft. Pierce, Fl store # 024538.

    Breakfast combo 17
    Hashbrown Patty
    Bcn & egg burrito
    Coffee
    Waffle taco w/ sausage
    $6.59

    Waffle taco was barely bigger than syrup packet and had hardly any eggs on it, Hashbrowns were thin and stale and burrito was was about 4” long. Coffee was ok.