Study Reveals Brand Preferences by Political Party: Are you a BMW or a Jeep?By: Shawn Hess - June 14, 2012
Buyology Inc.’s new study takes a look at subconscious brand attachments and reveals some interesting contrasts between Democrats and Republicans. What they found is that sometimes the values of your political party give rise to certain brand preferences.
Not surprising, of the over 200 brands included in the study, the two parties mostly disagree about which are the best, but there was some consensus. Both Democrats and Republican agree that Coca-Cola is their favorite beverage. They also both indicate that Visa is their number one credit card of choice.
Who is number one in technology and gadgets? They both chose Apple and Google as the top most desired brands (I am sure most would agree). Beauty products, which seems like an odd place to find consensus, had them both agreeing that Olay is their favorite brand.
Gary Singer, Founding Partner & CEO of Buyology Inc. comments on the interesting results of the study:
“Both candidates and brands have never fought harder for our affection and our votes,”
“It’s never been more important to understand why people make the choices that they do. Brands can learn a lot by having a deeper understanding of the deep-seated connections that drive our decision-making.”
So, now for the contrast you’ve all been waiting to hear about; are you a Jeep or a BMW? But I think you already know the answer to that one. If you’re a Republican, you most likely prefer a BMW, and if you’re a Democrat, you most likely desire a Jeep. Almost cliche, is it not?
Republicans prefer Sharp for electronics and Democrats prefer Sony. As far as gaming systems, Republicans prefer XBOX and Democrats prefer Wii. Coffee? Starbucks for the Democrats and Dunkin’ Donuts for the Republicans.
Most Democrats chose the NFL as their most desired sport, while Republicans chose MLB. The most desired restaurant? Republicans said Subway and Democrats said Wendy’s.
As far as what they watch on television, Democrats like Animal Planet, and Republicans prefer the History Channel. Most Democrats prefer Progressive for insurance coverage, while Republicans typically go with Allstate.
Interesting results. As with any good research study, the results seem to reflect what many could have guessed, especially when we are talking about automobiles and television programming preferences. I doubt this knowledge will help them do a better job running the country, but it’s still fun to take a look at.
It makes me wonder, what’s going on with families that have a BMW and a Jeep in the driveway?
(Image courtesy of Utahhousedemocrats.com)