Sony Says Vita Doesn’t Need Price BreakBy: Richard Stalker - June 21, 2012
The Playstation Vita has had a very rough start. The highly vaunted system has failed in almost every sales prediction that Sony has spouted out. The complete lack of AAA first party titles mixed with the fact that it is only $50 cheaper than a Playstation 3 make the handheld system not very appealing. The other problem that the Vita has, is the exact same problem that the PSP had. The vast majority of people who own one play on their couch, not on the train or bus.
To combat this, many people have suggested that Sony rethink its evaluation of the PS Vita’s price point. Sony begs to differ.
“I don’t think there has been a need for a re-look,” Andrew House, president and CEO of Sony Computer Entertainment said. “We are in what is a very competitive space. I think we need to put more emphasis on the kinds of experiences that define and differentiate Vita. That is always going to be one of its objectives. But there needs to be a reinforcement on that.”
He added, “but also, because it is for us the first truly networked portable device in our proprietary gaming space, there is a need to think more broadly about the implications of that for our business model, and to think about how the consumer wants to acquire content.”
If you are waiting to buy the Vita until this Christmas in hopes of a price drop, don’t count on it. I would also bet on there not being a price drop any time before next November when the new console code named “Orbis” is expected to launch.
I am fully expecting the Vita to be at the forefront of everything that the “Orbis” is. In fact “Orbis Vita” translated from Latin means “circle of life.” I believe that you will have the option to use the Vita as your controller in nearly every game that will come out for the new system. Almost exactly like the WiiU offers.