Snooki is Suing Rival Perfume Company

    September 1, 2013
    Lindsay McCane
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Nicole “Snooki” Polizzi from the reality television show, “Jersey Shore”, has filed a six million dollar lawsuit against a company that she says has ripped off her brand of perfume, taking away from her original scent. She is also requesting that the court stop the sales of the other perfume immediately.

The suit was filed against Excell Brands, based in New Jersey, and is accusing their new perfume “Snazzy” of copying Polizzi’s official “Snooki” and “Snooki Couture” fragrances.

“Without ever seeking, much less obtaining, Ms. Polizzi’s permission or consent, [Excell] disseminated its products and brands containing Ms. Polizzi’s name, likeness, signature and identity,” the suit says.

The “Snazzy” perfume has many similarities to Polizzi’s brand including the font used for it’s name on the bottle. Also, on the the bottle, it says that their perfume is “our version of Snooki by Nicole Polizzi.”

25-year-old Polizzi released her first fragrance in 2011 and has been very successful with it and her other ventures that she has taken on so far. The lawsuit actually has a page dedicated to Snooki’s accomplishments. The suit states: “Polizzi has achieved considerable commercial success in her career by, among other things, maintaining strict control over the projects and commercials endorsements with which she is associated.”

The suit also serves as a marketing tool for Polizzi stating that, “customer reviews of Plaintiff’s official perfume rate it highly and often recommend it.” You can purchase a bottle of Polizzi’s perfume for “list price for a 3.3 oz. bottle is $45” and that “customer reviews of Plaintiff’s official perfume rate it highly and often recommend it.”

Calls to Excel and to Snooki’s lawyer, for a comment, have not yet been returned.

  • Ally

    Wait… but I’ve seen several smaller brands sold at places such as Ulta and Walgreens selling body sprays that are imitations of more expensive perfumes. I haven’t seen any other companies complain.

  • http://Yahoo Elwood P Suggins

    What is Snookie’s perfume name? Butt Ugly? Hard to believe a girl would buy perfume from such an ugly woman.

    • Michael B.

      No need for name-calling, but we can agree she’s not a very pretty girl. I doubt she’d turn heads walking through a mall if she wasn’t “famous” — I use the word advisedly. I don’t think she ranks high in intelligence either. I don’t credit her with any of her money-making ventures — some marketing company probably signed her up to use her name for a percent of the profits thanks to her notoriety.

  • Al

    I never knew her true name until this article. Not only is this Polizzi woman ugly and blowsy, but her whole ‘entourage’ is the bottom of the barrel … ugh. Domino’s Pizza should put Polizzi’s photo on the outside of its garbage cans to keep the rats away.

  • DantheMan

    The poster, Lindsay McCane, ‘loves to read, write and spend time with her family.’ Uh, good for her but how does she explain writing this in her post: (Snookie) is also requesting that the court stop the sells of the other perfumes immediately. Sells??? Doesn’t McCane have spellcheck on her laptop?